Shopping
What to buy, where to buy it, and who to buy it from. Discover the looks and styles our editors are buying - and wearing.
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I Want to Be Old Money, But I Work 9 to 5—These 23 Workbags Make Me Feel Rich
Carry everything in style.
By Kerane Marcellus
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My Friend Wants to Shop Early Access Amazon Prime Big Deals Day Items—34 Fashion, Home, and Beauty Products I Sent
The early bird gets the worm.
By Chichi Offor
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Hey, Fashionable Basics—29 Elevated Fall Staples From Shopbop That You'll Wear a Lot
Modern jackets, trousers, sweaters, and more.
By Bobby Schuessler
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If You Want to Look Like a Fashion Person This Fall, These Rich-Looking Sneakers Belong in Your Closet
Chic and comfy.
By Judith Jones
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The Verdict Is In: This Is *the* Bag Worth Investing in This Fall
Sponsor Content Created With Tory Burch
Meet Romy.
By Kaitlin Clapinski
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It's Boho Chic on a Budget—29 Gorgeous Free People Sale Finds I'm Absolutely Loving
Up to 70% off!
By Josephine Hadjiloucas
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Try Not to Gloat When Your Friends Ask, But These Expensive-Looking Nordstrom Arrivals Are All Under $150 RN
Endless compliments await.
By Chichi Offor
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6 Fashion Pieces I Regret Letting Go (and What I Learned)
The pieces I should have kept and why they still haunt me.
By Eugénie Trochu
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I Live in Basics—33 Elevated Styles From Gap, H&M, and Old Navy That Have My Undivided Attention
Camis, cashmere, and cardigans.
By Josephine Hadjiloucas
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My Wardrobe Is Built on Cost Per Wear—33 Elevated Basics I'm Buying
From Geel to Gap.
By Audry Hiaoui
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Hello, 5-Star Wardrobe: Meet 30 Stylish New Zara Items
From stunning jackets to cool knits.
By Bobby Schuessler
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My Little Sisters Think I'm Rich—These Are the Under-$150 Finds Making Them Believe That
A walking (chic) ATM.
By Kerane Marcellus
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I Love the Sweaters at J.Crew, COS, and Zara RN—40 Worth Adding to Your Cart
These will elevate your fall outfits.
By Judith Jones
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33 Gorgeous Fall Coats I'm Considering From Revolve, Mango, and Banana Republic
Suede jackets, funnel-neck coats, and classic trenches ahead.
By Caitlin Burnett
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The 10 Specific Items Everyone With Elegant Taste Will Buy This October
From J.Crew's It sweater to Reformation's It shoes.
By Allyson Payer
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Prediction: This '90s Skirt Trend Will Suddenly Be Everywhere Again
From runway to street style.
By Yusra Siddiqui
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Expiration Date: 2026—7 Shoe Trends That Are on Their Way Out
And the even chicer ones on their way in.
By Anna LaPlaca
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Print Lovers, Rejoice! This Free People Collection Is Inspiring a Maximalist Fall
Sponsor Content Created With Free People
Stripes, plaid, leopard, and everything in between.
By Natalie Gray Herder
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Fashion People With Cool Taste Agree: These Under-$200 Fall Shopbop Finds Are It
Your fall wardrobe refresh is around the corner.
By Chichi Offor
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If You Have Good Taste, You'll Love These 24 SSENSE Finds
Sponsor Content Created With SSENSE
Fall's finest.
By Kaitlin Clapinski
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If Elevated Boho Is Your Vibe, You'll Want to Shop These 16 Chic Items for Fall
Sponsor Content Created With Michael Kors
Hello, fringe, suede, and faux fur.
By Kaitlin Clapinski
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My Nordstrom Shopping List Includes the Chicest Staples—Cheers to Excellent Fall Outfits
Cool sneakers, beautiful sweaters, stunning coats, and more.
By Bobby Schuessler
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50 Under-$100 Nordstrom Finds That Are Giving Serious "Shop Now" Vibes
High joy. Low cost.
By Judith Jones
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Who What Wear Editors Told Me Their 30 Best Fashion Finds This Month
Shop the picks.
By Kristen Nichols
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I Finally Got My Hands on the Pants Every Cool New Yorker Wears Instead of Jeans
Here's my full review.
By Nikki Chwatt
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Luxury Is Entering a New Era: The 6 Trailblazers Leading the Way
They're officially up next.
By Anna LaPlaca
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42 Things You Have to See From Zara, Nordstrom, and Net-a-Porter Right Now
Scrolling made simple.
By Nicole Akhtarzad Eshaghpour
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I Just Created 5 Incredibly Chic Fall Outfits From Amazon for Under $250
Add them to your cart ahead of the Amazon Prime Big Deal Days.
By Judith Jones
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Editor-Loved Margaux and Alex Mill Just Launched Their First Collab Together—and We Want Everything
Three chic styles to add to your fall wardrobe.
By Judith Jones
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20 Years Later, We're Still Quoting Mean Girls—SHEIN's Iconic Collection Is "So Fetch"
Sponsor Content Created With SHEIN
Featuring one of everything pink.
Partner Content Created With Marie Claire.By Who What Wear