Shopping
What to buy, where to buy it, and who to buy it from. Discover the looks and styles our editors are buying - and wearing.
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I Accidentally Started a Capsule Wardrobe When I Added These COS, Madewell, and J.Crew Items Into My Closet
And I got rid of all the pieces that couldn't compete.
By Nikki Chwatt
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Give Your Denim Outfits a Chic Boost With These 21 Jeans From the Madewell Sale
Twenty percent off? Done and done.
By Jennifer Camp Forbes
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I Take Beauty Sleep Seriously—8 Overnight Masks That Give Me Better Skin by Morning
Low-effort, high-impact.
By Kaitlyn McLintock
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French Women Have Decided These 3 Shoe Trends Are Officially Chicer Than Flat Sandals
I'm following suit.
By Natalie Munro
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Is It Me, or Is This *the* Summer Pant Trend Everyone Will Keep Wearing This Fall?
The cousin of capris.
By Kerane Marcellus
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Trust Me—Buy These 25 Things
Sorry not sorry.
By Nicole Akhtarzad Eshaghpour
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I Found Fall's Most Luxurious-Looking Shoes for Under $150
Elevate your outfit.
By Judith Jones
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From Suede Bags to Dark-Wash Denim: 45 New Arrivals From Shopbop That Will Set You Up for September
And beyond.
By Judith Jones
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I Never Thought I'd Wear These "Ugly" Shoes, But I Was Wrong—8 Ways to Style Them
They're selling out like crazy.
By Sierra Mayhew
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I've Gotten More Compliments on This Sneaker Trend Than Anything Else—That's All
Metallic everything.
By Sierra Mayhew
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How Early Is Too Early? 7 Fall Trends I'm Already Itching to Shop
Before anyone else.
By Anna LaPlaca
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I Wear-Tested 15 Viral Belts and Honestly Think These 5 Are Worth the Hype
It's true.
By Eliza Huber
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EmRata and NYC Girls Will Never Give Up These Cult Sneakers (Now I Get the Hype)
You have an editor's word.
By Ana Escalante
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Everyone's Wearing Dôen Dresses—These 31 Alts Embody the Vibe But Are Under $200
You're welcome.
By Nikki Chwatt
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My Sister Asked Me What Jeans She Should Buy This Season—I Recommended These 7 Pairs
Silhouettes that feel very 2025.
By Judith Jones
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15 Chic Activewear Pieces You Can Wear Beyond the Gym
From Gap, Beyond Yoga, and more.
By Audry Hiaoui
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I Haven't Worn a Dress in a Year, But These 37 From Reformation Are Making Me Want to Change That
Just slip these on.
By Kerane Marcellus
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The Only Flat Shoes That Matter If You Want to Look Chic
Done and done.
By Nicole Akhtarzad Eshaghpour
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Wait—Old Navy Is *So* Good Right Now: These 13 Chic Sale Picks Are Giving NYC Cool Girl
PS: Everything is under $35.
By Josephine Hadjiloucas
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These 31 Effortless Summer Basics Make Getting Ready So Much Easier
Low lift, high reward.
By Jennifer Camp Forbes
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The Secret Nordstrom Section that Makes You Feel Like You're Shopping at a Cool Concept Store
From Paloma Wool to Connor Ives.
By Audry Hiaoui
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I Own Over 8 Staud Bags, But These 4 Are the Ones I Actually Tell People to Buy
Confession time.
By Jasmine Fox-Suliaman
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I'm a Luxury-Obsessed Fashion Editor: These Are the 29 Chicest Fall Nordstrom Finds at Every Price
Shop the edit.
By Kristen Nichols
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These 30 Shopbop Finds Are Giving "I Know What I'm Doing in the Style Department"
Including pre-fall picks!
By Bobby Schuessler
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Before It's Over, See the Chicest Dresses to Buy From Reformation's 30%-Off Sale
From minis to midis.
By Audry Hiaoui
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The Expensive-Looking Trend All My Stylish Friends Are Wearing Instead of Jeans
It's all over London and Paris.
By Anna LaPlaca
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Sporty Chic Is *the* Shoe Trend to Know RN—5 Sneakers I'm Planning All My Outfits Around
Sponsor Content Created With Skechers
I'm taking cues from WNBA star Rickea Jackson.
By Who What Wear
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The 26 Best Things I've Ordered From Shopbop in 2025, Hands Down
You could say I'm a fan.
By Allyson Payer
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Who What Wear Editors Told Me Their 25 Best Fashion Finds This Month
Here's what's in our carts.
By Kristen Nichols
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Forget Trying Hard—This Dress Trend Is Every Stylish Woman's Secret to No-Effort Dressing
Putting together an outfit has literally never been easier.
By Eliza Huber