Shopping
What to buy, where to buy it, and who to buy it from. Discover the looks and styles our editors are buying - and wearing.
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The Chicest Women I Know Are Eyeing These Affordable Winter Coats to Look Wealthy in 2026
Because it's peak coat season.
By Josephine Hadjiloucas
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I'm Always Last Minute With My Gift Shopping—37 Items That Will Arrive in Time for the Holidays
Thanks, two-day shipping.
By Audry Hiaoui
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28 Soon-to-Sell-Out Zara Accessories That'll Get You Daily Compliments
On the way to cooler outfits.
By Kerane Marcellus
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If You Want to Be Mistaken for a Fashion Person, Shop These 28 J.Crew and Madewell Items
Thank me later.
By Chichi Offor
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My NYC Winter Wardrobe Needs an Overhaul—66 Cute and Cozy Arrivals I'm Considering
Fleece! Faux Fur! Shearling!
By Natalie Gray Herder
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*Gasp* Shopbop Is Having a Sneaky Designer Sale—Here's What We're Buying
Up to 30% off.
By Judith Jones
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Shop 30 of This Week's Best New Arrivals
Before all your friends do.
By Nicole Akhtarzad Eshaghpour
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From Paris Hilton to Addison Rae, Hollywood Royalty Is Loyal to This Controversial Winter Boot Trend
They're back.
By Ana Escalante
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I'm Chronically Browsing Nordstrom's New Arrivals—11 Elegant Winter Finds That Live Rent-Free in My Head
Chic scarves. Chic knits. Chic everything.
By Josephine Hadjiloucas
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I'm Known for Spotting It Bags—This New Style Is Poised to Reach Cult Status in 2026
Elsa Hosk, Amelia Gray, and Iris Law already own it.
By Nikki Chwatt
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I Shop for a Living—Here's Each Coach Piece Worth Giving, Starting at $53
Let me help you buy some gifts!
By Chichi Offor
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From Nightgowns to Pointelle Sets—6 Fashion Editors on the Pajamas They Swear By
Our favorites.
By Audry Hiaoui
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Everyone I Know Low-Key Raves About This Activewear Brand, so I Tried It for Myself—Now I'm Obsessed
Soft, comfortable, and elevated.
By Judith Jones
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Uniqlo's Basics Are Perfect for That 2026 Wardrobe Refresh—I Like These
From cute sweaters to everyday denim.
By Chichi Offor
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From Heirlome to Toteme: The Official Fashion-Girl Guide to Dressing for Your Baby Shower
From classic florals to romantic lace.
By Ana Escalante
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They're Here: The 30 Best Zara Coats, Scarves, and Boots of Winter 2026
All the chic essentials.
By Allyson Payer
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Shopping for Your Picky Sister Just Got Easier—32 Editor-Approved Gifts She'll Love
Sending big hugs to your built-in best friend.
By Sierra Mayhew
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Okay, There Are Less Than 24 Hours Left to Shop Revolve's Sitewide Sale—11 Items That You Should Care About
Score 20% off cool-girl essentials.
By Josephine Hadjiloucas
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I'm a Shopping Expert Living in L.A.—27 Chic Items I'm Gifting My Fellow Angelenos With
From ALO leggings to Erewhon gift sets.
By Judith Jones
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The 2025 Luxury Report: The Brands, Items, and Trends Defining Designer Fashion
Everything to know in luxury fashion.
By Kristen Nichols
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If Amazing Luxury Gifts Are on the List—These Finds From Mytheresa Are It
Plus, the Mytheresa X Hani's Bakery Holiday Gift Shop is now open in NYC.
By Bobby Schuessler
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No Hate to Jeans, But If You Want to Look Chic This Winter, Wear This Exact Skirt Trend
People in NYC and London are obsessed.
By Ana Escalante
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15 Non-Frumpy Lounge Sets for All Your Holiday-Travel Needs
Chic and comfortable.
By Michelle Scanga
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Not Black, Not Brown: The 2026 Boot Color Trend That Makes Every Outfit Elegant
Just like that.
By Eliza Huber
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Who What Wear Editors Told Me Their 38 Best Fashion Finds This Month
Shop the picks.
By Kristen Nichols
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My Friend Asked for My 2026 Zara List—These New Items Will Make a Closet Feel Modern
From beautiful sweaters to breathtaking coats.
By Bobby Schuessler
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I Know You're a Fashion Person If You Wear These 11 Sweater Brands
Stay warm and stylish.
By Kerane Marcellus
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The Jewel-Tone Revolution: Why Fashion's Finest Are Turning to Color
Taste the rainbow.
By Ana Escalante
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I Compared Holiday Wish Lists With My Stylish Friends—These 30 Gifts Made Every Single One
See what made the list.
By Michelle Scanga
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I'm a Fashion Person Who Loves Sports—Here's Everything on My Holiday Wish List
Including merch that's actually cool.
By Eliza Huber