Fashion
Outfits for all occasions and styles for all seasons, hand-picked by the editors and fashion fanatics of Who What Wear
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*Gasp* J.Crew's Fall Collection Has Dropped—Here's Everything We're Buying
No-regret shopping ahead.
By Judith Jones
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The Words "Sold" and "Out" Are Coming for These 36 Zara, H&M, and J.Crew Items
Don't hesitate.
By Eliza Huber
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Italy's Chicest Women Are Already Wearing These 2025 Jewelry Trends
According to a designer.
By Erin Fitzpatrick
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Take It From Me, These 30 Amazon Prime Big Deal Day Buys Are In The Cart Of Every Fashion Person RN
Discounts ahead.
By Grace O'Connell Joshua
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The Amazon Brand Fashion Editors Love Is on Sale for Prime Big Deal Days
Amazing discounts.
By Bobby Schuessler
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These 33 New Fall Nordstrom Items Would Fit in Any Fashion Person's Wardrobe
Elevated and chic.
By Bobby Schuessler
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30 Standout J.Crew and Abercrombie Sale Picks That Have Closet Staple Written All Over Them
Here for this chic mix of cool and classic basics.
By Jennifer Camp Forbes
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Katie Holmes Just Wore a Mall-Brand Coat In the Pretty Color Trend That's the New Camel
It's the new neutral.
By Allyson Payer
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From Khaite to Zara—These Are the 30 Best Studded Handbags for Fall
Nothing subtle here.
By Jasmine Fox-Suliaman
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Every Major Trend to Know From Paris Fashion Week
These will set the tone for spring 2025.
By Kristen Nichols
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I'm in My Suede Era—31 Luxe-Looking Jackets, Shoes, and Bags I Can't Stop Thinking About
Obsessed.
By Judith Jones
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30 Incredibly Chic Finds I Regret Not Buying This Week From Nordstrom, H&M, and Zara
So many gems. So little time.
By Jennifer Camp Forbes
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I'm a Shopping Expert—These Jeans, Shoes, Jackets, and Sweaters Are the Best Picks on Amazon
The only jeans, shoes, jackets, and sweaters worth buying on Amazon.
By Chichi Offor
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8 Buzzy Trends Celebrities Have Worn Over the Past Month
From Rihanna to Hailey Bieber.
By Allyson Payer
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This Boot Trend Is Considered Intimidating by Some, But Sienna Miller Just Proved How Chic It Actually Is
So nice she wore them twice.
By Natalie Munro
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Alexa Chung Just Wore the Cozy Jacket Trend Fashion People Are Styling With Miniskirts and Jeans This Fall
Bundle up.
By Natalie Munro
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Classic, Modest, and *Most Importantly* Demure—29 Fall Pieces That Are Just That
Very mindful and definitely not doing too much.
By Sierra Mayhew
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The Princess Diaries 3 Is Officially Happening—Here's Everything to Know
We are so back.
By Erin Fitzpatrick
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Everything You Need to Buy for Fall, All in One Place
I've got you covered.
By Eliza Huber
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I Didn't Think Crossbody Cell Phone Purses Could Be Chic Until I Saw These
Game changers.
By Jasmine Fox-Suliaman
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You're Done: 5 Jeans I'm Parting Ways With and 5 Comfy Pairs I'm Holding On To
See editor-approved picks.
By Yusra Siddiqui
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I'm Convinced This Coat Trend Makes Any Winter Outfit Look Luxe
I get compliments every time I wear it.
By Sierra Mayhew
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Amazon Low-Key Carries the Most In-Demand Beauty Tools—These 17 Are Way on Sale
Jump now.
By Erin Jahns
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I Have No Notes on These Under-$50 Expensive-Looking Amazon Basics From Prime Big Deal Days
So many good deals to be had on October 8 and 9.
By Judith Jones
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Dua Lipa Wore the Sweater Trend That Looks Pricier Than a Simple Crewneck or Cardigan
Every time.
By Eliza Huber
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29 Dresses the Coolest Women You Know Will Wear to Weddings This Fall and Winter
Yourself included.
By Nicole Akhtarzad Eshaghpour
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Yara Shahidi Is in Her Fashion Era
Sponsor Content Created With Cartier
The actress talks personal style, iconic Cartier jewelry, and more.
By Michaela Bushkin
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The $55 H&M Bag I'm Buying Instead of The Row's Margaux
At least while I save up.
By Eliza Huber
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If You Wear One of These Investment Bags This Fall, I'll Know You Have Taste
Gorgeous picks, if I do say so myself.
By Nikki Chwatt
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I've Worked in Fashion for 29 Years—These Are the Basics I Think Will Always Be Stylish
Forever pieces.
By Bobby Schuessler