Shopping
What to buy, where to buy it, and who to buy it from. Discover the looks and styles our editors are buying - and wearing.
The Latest
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I Compared Holiday Wish Lists With My Stylish Friends—These 30 Gifts Made Every Single One
See what made the list.
By Michelle Scanga
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I'm a Fashion Person Who Loves Sports—Here's Everything on My Holiday Wish List
Including merch that's actually cool.
By Eliza Huber
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This Fashion Editor–Loved Brand Is My Secret to Looking Chic and Staying Warm This Winter
The Swedish brand our editors swear by.
By Audry Hiaoui
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I'm Calling It—These Trendy Zara Finds Won't Be in Stock Past January 1
Get your Zara on.
By Courtney Falsey
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I Know You're a Fashion Person If You Wear These 11 Sweater Brands
Stay warm and stylish.
By Kerane Marcellus
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The Jewel-Tone Revolution: Why Fashion's Finest Are Turning to Color
Taste the rainbow.
By Ana Escalante
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Coniglio Palm Beach Just Launched at Shopbop—Consider These Vacation-Ready Pieces for Your Next Getaway
Your wardrobe for your next tropical stay is here.
By Chichi Offor
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Yes, Cyber Month Is Over, But Nordstrom Just Dropped Some Sneaky New Markdowns—These 16 Are Best
Shop these surprise deep discounts ahead of the holidays.
By Chichi Offor
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Affordable
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25 Zara Pieces That Look Like They Belong in a Ski Chalet in Verbier
Mountain chic.
By Iris Goldsztajn
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And Now, the Most French-Looking Pieces I Could Find at Zara, H&M, and Gap
You're welcome.
By Iris Goldsztajn
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21 Autumnal Gap and Old Navy Pieces That Look Like They Belong on a New England Leaf-Peeping Trip
Cozy.
By Erin Fitzpatrick
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Forget What You've Heard—Ankle Boots Are Still In, and This Expensive-Looking (But Just $50) Pair Is Proof
Grab them before they're gone.
By Nikki Chwatt
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H&M Called It—7 Rich-Looking Color Trends That Will Define Fall 2025
The expensive-looking palette you'll want to wear.
By Florrie Alexander
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I'm Heading to Mallorca and Ibiza—These 30 Zara Pieces Will Be the Backbones of My Wardrobe
Guaranteed.
By Anna LaPlaca
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Everyone Will Think You Spent a Fortune on These 34 Under-$275 Fashion Finds
Trust me.
By Nikki Chwatt
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17 Gap and Old Navy Pieces That Look Like They Belong on a Boat in Saint-Tropez
Chic.
By Erin Fitzpatrick
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Stop Attempting to Navigate Zara—I, an Expert, Dug Up All the New Items Worth Buying
Twenty-seven of them, to be exact.
By Eliza Huber
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Keep This Between You and Me: I Just Found a $165 Alt for The Row's Viral and Sold-Out $1300 Heels
You're welcome.
By Nikki Chwatt
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Athleisure
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3 Activewear Looks Keeping a New Yorker Warm During Her Winter Workouts
Embrace the art of layering.
By Natalie Gray Herder
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The Unexpected Leggings I'm Seeing Celebs Bring Back From the 2000s
Can you guess what it is?
By Sierra Mayhew
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I've Perfected the Art of Athleisure—Here's My Off-Duty Uniform
Comfort meets personal style.
By Who What Wear
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During Paris Fashion Week, Everyone Was Styling Leggings With This Shoe Trend, and I'm Taking Notes
Yes, leggings.
By Sierra Mayhew
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Adidas promo codes
Save up to 60% OFF with our 12 Adidas promo codes and discounts, hand-tested by our savings experts.
By Layla Al-Ani
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The Reviews Don't Lie—These Are the Best Leggings on Amazon
Hands down.
By Nicole Akhtarzad Eshaghpour
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Hailey Bieber's Go-To Yoga Teacher Reveals Her Athleisure Capsule Wardrobe—and It's Good
You’ll want to know her styling tips.
By Sierra Mayhew
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Whenever I Get Home, I Slip Into This One Staple
The definition of comfort first.
By Sierra Mayhew
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I Swear That Dressing Like Hailey Bieber at Pilates Makes My Form Infinitely Better
Five looks I can't stop re-creating.
By Nikki Chwatt
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Bike Shorts Have Lost Their Luster—This Is the Sporty Trend Fashion People Are Wearing Instead
They're sporty even if you're not.
By Kerane Marcellus
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Basics
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Fashion People in Paris Wear These Elevated Basics—They'll Make an Outfit Feel Very 2026
Modern and cool silhouettes.
By Bobby Schuessler
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I Shop All Day for a Living—These Are the Coolest Things I've Seen This Month
I can't stop thinking about them.
By Nicole Akhtarzad Eshaghpour
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Madewell's Black Friday Sale Has Me in a Tizzy—Here's What I'm Buying (for 40% Off)
I'm starting my shopping strong.
By Judith Jones
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Summer's Out, Fall's In: Every Basic I'm Buying to *Finally* Switch Over My Wardrobe
Out: tanks, shorts, and linen. In: V-neck sweaters, dark-wash jeans, and long coats.
By Eliza Huber
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Someone Needs to Give the H&M Design Team a Raise—42 Items That Look Triple the Price
Someone cooked here.
By Ana Escalante
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Looking Parisian in Paris Is Only Doable If You Own These 12 Fall Wardrobe Essentials
Buy them; look French. It's as simple as that.
By Eliza Huber
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42 Things You Have to See From Zara, Nordstrom, and Net-a-Porter Right Now
Scrolling made simple.
By Nicole Akhtarzad Eshaghpour
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I Spend Nearly 365 Days out of the Year Hiking—I Couldn’t Do It Without These 5 Staples
If you like gorpcore, this one is for you.
By Sierra Mayhew
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Want Smooth, Buttery Skin? These Body Lotions Earned Our Highest Recommendations
Trust me and my tightly curated list.
By Kaitlyn McLintock
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From Coast to Coast, This Is How the Fashion Set Is Updating Their French Manis
I'm trying this immediately.
By Maya Thomas
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Denim
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The Trend That Will Make Denim Look Very 2026 Instead of 2025
It's time to update your denim.
By Courtney Falsey
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I'm Curvy and Live for Baggy Jeans—15 Pairs I Swear By
Tried and tested.
By Indya Brown
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Celebs Love This Specific Denim Style, and It's 40% Off RN—Here Are the Pairs to Buy Before They Sell Out
The most versatile jeans you'll ever own.
By Emma Walsh
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If You're Going to Wear Skinny Jeans in 2026, Follow These 8 Denim Rules to Look Current
Take note.
By Jasmine Fox-Suliaman
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I'm the Pickiest Denim Shopper—These Are the Only Brands I Trust for Rigid Denim
The five that passed my test.
By Anna LaPlaca
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These Designer Jeans Make Me Feel Like a Grown-Up With Excellent Credit and Even Better Taste
I'm just another fashion insider who's obsessed with them.
By Nikki Chwatt
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The 2026 Version of Skinny Jeans Is Here, and I Tried It On—This Is Why It's a Game Changer
There's nothing dated about it.
By Allyson Payer
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If You're Going to Wear a Denim Jacket in 2025, Consider These Editor-Loved Styles Before Anything Else
A closet staple.
By Kristen Nichols
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Skinny Jeans Are Finally, Truly, Extremely Back—Here Are 7 Ways to Get the Look From Chic Women Who Wear Them
Read this before your next shopping trip.
By Tara Gonzalez
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The Denim Trends Celebrities Are Ditching and What They're Wearing Instead for 2025
Talk about a glow-up!
By Sierra Mayhew
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Dresses
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Of All the Dôen Dresses, These 21 Are the Most Likely to Go Viral and Sell Out
BRB—building my dream dress wardrobe.
By Kerane Marcellus
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This Is the Low-Key Dress Trend Everyone Wears With Boots in the Winter
An easy, game-changing trend.
By Kerane Marcellus
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From Galas to Black-Tie Weddings, These Are the 27 Plus-Size Formal Dresses I Actually Want to Wear
Be on the best dressed list.
By Ana Escalante
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Boho Dresses Are All I Plan to Wear This Fall—30 Already in My Cart
From Free People to Ulla Johnson.
By Grace O'Connell Joshua
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Your RSVP Is Confirmed: 15 Dresses You'll Want to Wear to Every Event This Season
TLDR: How to be the best-dressed guest.
By Sasha Mironer
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From Maxis to Minis: A Chic Guide to the Types of Dresses That Make an Impact
If you don’t own these 15 exact dress styles, you need to upgrade your wardrobe.
By Sierra Mayhew
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I'm a Fashion Editor Living in L.A., and Dôen Is All I Want to Wear—30 Dreamy Pieces on My Wish List for Fall
Forever pieces.
By Judith Jones
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I Ditched My Jeans for This *Very Fall 2025* Denim Trend
Refreshingly cool.
By Judith Jones
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The Official Dos and Don'ts of Black-Tie Attire for Women
Serious rules for serious dress codes.
By Lauren Eggertsen
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The Pretty Dress Trend Everyone Is Skipping Jeans and Trousers For
No really.
By Anna LaPlaca
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Handbags
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If You're Going to Invest In One Bag in 2025, My Vote's for Bottega Veneta
Specifically, these six are it.
By Eliza Huber
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Fashion Insiders Are Carrying Handbags From These Brands In 2026—I Like These 15 Styles Starting At $69
The only handbag guide you need for the new year.
By Chichi Offor
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I Put Khaite's Handbags to the Test—Here Are the Ones I Would Invest In
You'll want to upgrade your entire handbag collection after reading this.
By Sierra Mayhew
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I Get Compliments Every Time I Wear This 20-Year-Old It Bag
Like a fine wine, it gets better with age.
By Ana Escalante
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Every Major Handbag Trend Fashion People Will Be Wearing Come Spring 2026
From slightly askew purses to single-strap silhouettes.
By Ana Escalante
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And That's a Wrap: 4 Luxury Handbags That Defined 2025, According to an Editor
Welcome to the bag breakdown.
By Aniyah Morinia
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Celebrities and Fashion People Can't Get Enough of the Coach Tabby Bag, and Neither Can I
Too many cute styles and colorways to choose from.
By Natalie Gray Herder
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I'm Booked and Busy This Holiday Season—Coach's Teri Bag Works for Every Dress Code
I'm RSVPing "yes" to these styles.
By Aniyah Morinia
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From Downtown to Midtown, Fashion People Are Carrying the Coach Brooklyn Bag to Work
The Coach Brooklyn Bag is worth all the hype.
By Natalie Gray Herder
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You Want a Chic Handbag for Under $500? Say Less—I Love These 35 Styles
To gift or keep for yourself? The choice is yours.
By Chichi Offor
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Jewelry
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The Jewel-Tone Revolution: Why Fashion's Finest Are Turning to Color
Taste the rainbow.
By Ana Escalante
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Jewelry Is *Always* a Good Idea—We're Adding These Pieces to Our Holiday Wish List
Here's how to style them.
By Anneliese Henderson
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From Under-$250 Drop Earrings to Extravagant Diamond Pendants, These Are the Best Jewelry Gifts of 2025
There's simply nothing better to unwrap.
By Kristen Nichols
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Every Chic Person I Know Is Setting Aside Chunky Earrings for This Timeless Trend
When Kendall, Hailey, and Jasmine all make the switch, you know you better pay attention.
By Anna LaPlaca
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The Holiday Try-On
Outfits set the tone, but jewelry tells the real story.
By Anneliese Henderson
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I Love to Gift Something Gold for the Holidays—This Jewelry Collection Has the Prettiest Options
It's impossible to choose just one favorite.
By Anneliese Henderson
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There's a Black Friday Jewelry Sale Giving Away Lab Diamonds
Yes, you heard me right. Free diamonds.
By Sasha Mironer
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If Timeless Elegance Is Your Thing, You Need to See Chanel's Latest Fine Jewelry Collections
A closer look at this season's standout pieces.
By Sasha Mironer
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From Me, To Me: Meet the Stunning Watches I'm Gifting to Myself
I deserve it.
By Aniyah Morinia
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The Diamond Edit: Here's Your Robust Guide to Buying the Best Diamond Earrings
Diamonds are a girl's best friend.
By Ana Escalante
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Jumpers and Sweaters
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I Know You're a Fashion Person If You Wear These 11 Sweater Brands
Stay warm and stylish.
By Kerane Marcellus
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I Tried Every "Perfect" Cashmere Sweater the Internet Swears By—These Are the Ones That Deliver
Stay cozy.
By Bailey Burke
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I Got My Love for Cozy Sweaters From My 63-Year-Old Mom—Here Are 24 We're Both Eyeing RN
Specifically from J.Crew, Reformation, and Banana Republic.
By Nikki Chwatt
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I'm Upgrading My Sweater Collection, so I Found the 31 Most Elegant Options From Zara, J.Crew, Toteme, and More
Trust me, these will sell out fast.
By Kerane Marcellus
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Suddenly, Every Fashion Person Is Wearing the Sweater Trend That Was Considered Ugly Not That Long Ago
Oh, how the tables have turned.
By Kerane Marcellus
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The Retail Gods Must Be Dishing Out Blessings Because Nordstrom Sweaters Are on Sale—I Like These Styles Best
Deep discounts on gorgeous knits ahead.
By Chichi Offor
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Unsurprisingly, I'm Living in Sweaters—These Are the 8 Trending Styles I'm Wearing This Winter
Some fresh silhouettes to liven up your wardrobe.
By Judith Jones
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Don't Even *Think* About Wearing a Sweater Unless It's One of These "Rich" Trends
If I were you, I'd listen carefully.
By Anna LaPlaca
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The Cardigans We're Adding to Our Carts—From Sophisticated Styles to Bold Colors
Crochet, gauzy knits, and stripes galore.
By Kristen Nichols
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I'm a Creative Director—5 Sweater Trends I'm Buying in 2025 and 5 I'm Skipping
Caroline Belhumeur knows best.
By Nikki Chwatt
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Lingerie
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My Favorite Dresses, Skirts, and Jeans Look So Much Better with These 10 Shapewear Pieces
Skims, Spanx, and more.
By Ana Escalante
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I'm Serious About Comfort, and These 20 Cotton Bras Pass the Test
Trying is believing.
By Sierra Mayhew
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And Now, the Best Shapewear for Every Type of Dress
Straight from a pro.
By Dale Arden Chong
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I Have a Solid Collection of Lingerie—These 5 Brands Are My Go-To's
These five brands are game changers, according to a lingerie expert.
By Grace O'Connell Joshua
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I'm Ditching My Strapless Bras for These 18 Well-Reviewed Alternatives
These are genius.
By Anna LaPlaca
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10 Bra Brands With the Best Online Reviews
Because comfort and support are key.
By Sierra Mayhew
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The Best Backless Bras to Pair With All Your Tricky Tops and Dresses
My favorite magic trick.
By Sierra Mayhew
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The Reviews Don't Lie: This Is the Best Tummy-Control Underwear on the Internet
The best of the best.
By Indya Brown
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Normally, I Hate Bras, But These 24 Lace Ones Are the Exception
They're too pretty to pass up.
By Jasmine Fox-Suliaman
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I Go to Reddit for Everything, and Anonymous Strangers Say These Are the Best Underwear and Bra Brands
Let's talk undies.
By Sierra Mayhew
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Luxury
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Predictable Presents Are Overrated—26 Gift Ideas That Will Stand Out
You're about to be everyone's favorite person to receive a gift from.
By Sierra Mayhew
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These Are the Ultimate Luxury Gifts for Anyone With Exceptional Taste
Top-tier options.
By Kristen Nichols
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From Luxe to Unexpected: I Speculate Celebs Will Ask for These Holiday Gifts
You heard it here first.
By Sierra Mayhew
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I'm a Francophile—30 French Gifts I'd Be Thrilled to Receive
From Chanel nail polish to Sézane sweaters.
By Judith Jones
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Bows! Beads! Velvet! 31 Prada Items Fashion People Will Be Wearing to Every Holiday Party in Milan, Paris, and NYC
Everything chic women will want to wear this season.
By Eliza Huber
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Kendall Jenner Just Wore the Next It-Girl Bag That On-the-Go Fashion People Will Be Buying in 2026
Yes, it's from The Row.
By Nikki Chwatt
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30 Gift Ideas for the Most Well-Dressed Traveler You Know
They're thoughtful, useful, and so very chic.
By Allyson Payer
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35 No-Fail Holiday Gifts for In-Laws—You're Welcome
This might be your most difficult decision of the year.
By Sierra Mayhew
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31 *Fancy* Gifts for the Girl Who's Not Familiar With a Budget
Let her live!
By Nicole Akhtarzad Eshaghpour
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I Did a Deep Dive Into Net-a-Porter's Black Friday Sale—39 Chic Buys You Won't Regret
Run, don't walk.
By Judith Jones
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More From Shopping
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I See You Slacking On Holiday Gift Shopping—24 Cute Items To Buy Now
It's not too late to grab these gifts.
By Who What Wear
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Predictable Presents Are Overrated—26 Gift Ideas That Will Stand Out
You're about to be everyone's favorite person to receive a gift from.
By Sierra Mayhew
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My Stylish 56-Year-Old Mom Is a Picky Shopper—31 Chic Under-$100 Nordstrom Finds She Approves Of
Funnel-neck coats, Fair Isle knits, and Levi's jeans inside.
By Josephine Hadjiloucas
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32 of the Best Under-$50 Stocking Stuffers That'll Impress Even Your Most Annoying Relative
A wide variety of items, including a Chanel compact mirror, an engraved comb, and a Monchhichi.
By Chichi Offor
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I Tried Every "Perfect" Cashmere Sweater the Internet Swears By—These Are the Ones That Deliver
Stay cozy.
By Bailey Burke
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Winter's Just Around the Corner—13 Standout Zara Finds I Predict Will Sell Out Before the End of the Month
Affordable funnel-neck jackets, argyle knits, and rich-looking flats inside.
By Josephine Hadjiloucas
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Sarah Jane Nader: These Are the Gifts I'm Getting My Sisters (and the Bag and Jewelry Picks I'd Love to Receive)
Plus, a look at her campaign with James Allen.
By Bobby Schuessler
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31 Elegant Zara Winter Finds That Suit Both My Budget and My Taste
Good for your closet and your wallet.
By Kerane Marcellus
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