My winter goal is to look more expensive than my outfit costs, and it all comes down to three key elements: fabrics, styling, and price point. Shopping for winter sweaters seems like an easy feat until you realize it can be just as difficult as finding that one perfect pair of jeans. Is it slouchy enough? Does it fall at the right part of my mid-section? Can I comfortably wear it all day? Is it worth the $300 price tag? Luckily, I've found a solution to difficult knitwear shopping—it starts and ends with Tommy Hilfiger. This legacy brand is responsible for some of fashion's most iconic trends and items, so it's only right that we return to the classics. Keep scrolling for three reasons why Tommy Hilfiger should be on your radar for winter sweaters.
Tommy Hilfiger's Extensive Selection
I've come to realize that one of the easiest ways to make a winter outfit look more expensive is to have the right luxe sweater on hand. Tommy Hilfiger has such a wide range of knits that instantly elevate whatever you're already wearing. Even a simple pair of jeans and a coat can feel much more intentional with the right knit layered in. I love that every style persona is represented in the brand's assortment of sweaters. We have classic argyle prints, basic cable-knits, striped cardigans, and even logo-clad sweatshirts that surprisingly still feel elevated.
Tommy Hilfiger's Use of Premium Materials
If I want an outfit to look expensive, I always pay attention to the fabric. Tommy Hilfiger’s sweaters come in wool, cashmere, cotton, and knit blends that bring a luxury component to every single look. You can spot a well-crafted knit from a mile away, and I believe that they have the power to make even the simplest outfit feel more elevated.
Tommy Hilfiger's Distinct Brand Identity
Tommy Hilfiger is that classic cool brand that signifies to onlookers that you know style. All it takes is a little bit of styling to curate the perfect look with a Tommy sweater front and center. Throw one on with your favorite jeans, trousers, or coat, and suddenly, the whole outfit feels nostalgic yet fresh. When I don't want to think too hard about my outfit, I always opt for the trusty pieces that feel familiar and still bring an on-trend flair.
