If You Want Better Lingerie, These Are the Brands to Know
I'll admit my lingerie drawer hasn't gotten the same attention as the rest of my closet. I can tell you exactly which fall boots I'm eyeing and which designer bag I've been tracking for months, but most of the bras and underwear I put on every morning were bought for quality, fit, and comfort, not a fashion show. This season, that's changing. Since my standards for undergarments are high, combining pieces that offer real support but also major style just means that I've had some research to do.
I've been slowly upgrading my lingerie selection, swapping tired basics for pieces that feel as good as they look, even if I'm the only one who sees them. The right bra can change how an entire outfit sits, and a pretty set under a plain T-shirt and jeans is a small, private mood boost I didn't realize I was missing. I'm not replacing everything at once—just building it back up one great piece at a time.
Ahead, see the lingerie brands I'm looking forward to adding to my rotation, from everyday staples to the splurge-worthy sets I've had saved in my cart for far too long.
1. Agent Provocateur
Think of Agent Provocateur as the slightly more promiscuous older sister to whatever brand you're currently wearing. This lingerie brand is also a classic, and any lingerie lover out there has an Agent Provocateur set or two in their collection. It's sexy but luxurious, and when you put it on, you feel like you can do anything (which you totally can). If there's any brand of lingerie I would want to receive as a gift, it's this one. Wink, wink.
2. Gooseberry Intimates
This Bali-based lingerie label is all about affordable yet high-quality sets, pajamas, and swimsuits. I love how it has so many cute lingerie add-ons, like lace shorts and great garter belts. Another thing I love about Gooseberry Intimates is that it has so many great bodysuits you can throw on with a jacket or a blazer for a lingerie-as-outerwear look.
3. Intimissimi
Intimissimi is an Italian lingerie brand, and I honestly can't get enough of it. I have multiple sets of its slip pajamas, and sleeping in them feels like a dream. This is my number one when it comes to everyday lingerie and sleepwear, and the options are so good I could shop the brand's site for hours.
4. For Love & Lemons
For Love & Lemons has been one of my favorite lingerie brands to admire from afar, and this is the season I finally commit. The L.A.-based label is known for romantic lace, delicate florals, and just the right amount of frill, so every set feels a little bit like a vintage find. I love that its bralettes look just as good peeking out from under an open blazer as they do on their own. If you're going to post yourself on Instagram wearing nothing but what's underneath, this is the brand to do that with.
5. Skims
I couldn't make this list without Skims. I already rely on the brand for shapewear, but its lingerie-style bras and underwear are the everyday upgrade I've been meaning to make for a while. The fabrics are buttery soft, the fit is consistent, and the neutral shades match a wide range of skin tones. This is the brand I'd send any friend to for basics that don't feel basic and a price point that allows them to buy a full haul.
6. Kiki de Montparnasse
If Skims is my everyday pick, Kiki de Montparnasse is the splurge. The New York–based luxury label is all silk and French lace, and it has a level of craftsmanship you can feel the second you pick up a piece. It's not the brand you buy on a whim, but a Kiki set is the kind of purchase you keep for years. I've had one of its silk slips saved in my cart for longer than I'd like to admit.
7. Flora Nikrooz
Flora Nikrooz is best known for bridal lingerie and sleepwear, but I'd argue you don't need a wedding on the calendar to justify it. Think satin chemises, lace-trimmed robes, and pajama sets that make getting ready for bed feel like an event. It's also easy to find at mall retailers, which makes it one of my go-tos for a gift that feels special without being over the top.
8. Bluebella
One of the things I love about Bluebella is that this London-based lingerie company is female-owned and cares a lot about size and gender inclusivity when making its lingerie, an area where many other brands could take note. The brand has so many different colors and styles that there's no way you won't find something you love. The pieces are also at a really great price point, so that's a double win. I have basically all of its black sets, so it's safe to say I'm a fan.
9. Fleur du Mal
Fleur du Mal sits right at the intersection of lingerie and ready-to-wear, which is exactly why I'm drawn to it. The New York brand makes intricate embroidered bras and bodysuits that I'd happily wear under a sheer blouse or with tailored trousers for dinner. The details are what sell me, from the embroidery to the unexpected colors, and every piece looks as good out in the world as it does at home.
10. Simone Pérèle
Simone Pérèle has been making lingerie in Paris since 1948, and it shows. The French house is known for its corsetry expertise, which means the fit is as impressive as the lace. If you've ever struggled to find a bra that's supportive and pretty, this is the brand to try. It's the one I'm most excited to add to my everyday rotation.
