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I'm Convinced Free People Has the Most Gen Z–Approved Fashion Gifts on the Market Right Now
Rumor has it the most intimidating person to buy a gift for is a Gen Zer with an interest in fashion and a distinct POV. If this is what my mom experienced when trying to find gifts for me back in the day, I apologize to her. When in doubt, a gift card is always an option, but if you want to feel confident in the fashion gifts you buy this season, start with Free People, specifically with the 16 items below.
I did a pulse check with my most stylish Gen Z friends, and here's what's on their wish lists this year: fun pajamas, military or band-style jackets, chunky jewelry, oversize bags, and cute winter basics like the Classic Keepsake Pointelle Long Sleeve ($58) below. Shop their approved holiday gifting edit now.
Natalie Gray Herder is a Senior Editor on the branded content team at Who What Wear. Originally from Los Angeles, Natalie decided to make the move to NYC after graduating from Loyola Marymount University in 2019. She is an avid researcher, reader, and explorer in and out of the office. She is inspired by the street style of her fellow New Yorkers and her laid-back roots in California.

