Shopping
What to buy, where to buy it, and who to buy it from. Discover the looks and styles our editors are buying - and wearing.
The Latest
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If You're ITK, You're Already Styling Your Jeans With This Bold Fall Accessories TrendZero effort, high impact.
By Judith Jones -
The Effortless Shoe Trend That Will Make Your Outfits Look Chic This FallSlide them on and go.
By Kelsey Stewart -
My Holy Trinity of Fall Boot TrendsYou only need three styles.
By Erin Fitzpatrick -
The Best 100% Cashmere Sweaters From J.Crew, Madewell, Nordstrom, and MoreNo polyester!
By Drew Elovitz -
If Cool Is Your Goal, These Under-$200 Fall Accessories Will Get You ThereHere's how to elevate your wardrobe.
By Michelle Scanga -
From Paris to New York, All of the Chicest People Can Be Spotted in These BootsIt's time to break out the timeless staple.
By Jasmine Fox-Suliaman -
16 Pairs of Chanel Glasses That Shot Straight to the Top of My Holiday Wish ListI clearly couldn't pick a favorite.
By Natalie Gray Herder -
If I Were Gifting Someone Their First HardWear by Tiffany Gold Piece, These Are the 3 I'd ConsiderA milestone gift with everyday outfit potential.
By Danielle Naer
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Affordable
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We Care About Chic Clothing Over Here—These New Zara Items Are Lovely and Will Sell OutElevate that wardrobe.
By Bobby Schuessler -
My Aunt Only Shops Affordable Fashion—I Sent Her These 30 Chic, Expensive-Looking PiecesAll under $100.
By Audry Hiaoui -
I Have The Coach Teri Bag in a Fun Summery Color, But These New Hues Have Me Ready to Invest AgainSponsored by Coach
A few favorite under-$300 styles.
By Natalie Gray Herder -
H&M Quietly Dropped the Most Expensive-Looking Autumn Edit—9 Elegant Pieces Already Selling FastFrom luxurious cashmere to staple denim.
By Florrie Alexander -
I Gave Myself a $100 Budget—These Are the Chicest Fashion and Beauty Items in My CartIncluding brands such as Almina Concept, Swedish Stockings, Dries Van Noten, and Dior.
By Audry Hiaoui -
17 Gap and Old Navy Pieces That Look Like They Belong on a Boat in Saint-TropezChic.
By Erin Fitzpatrick -
And Now, a Tightly Curated List of H&M's 15 Coolest New ArrivalsIncluding Laura Harrier's new go-to skirt and boots.
By Erin Fitzpatrick -
I Gave My Cool Gen Z Sister a $250 Nordstrom Gift Card—Here's What She Immediately Added to Her CartTrust me—she has incredible taste.
By Kerane Marcellus -
The Prettiest Ruffled Socks, Satin Pajamas, and Floral Dresses on Sale During Amazon Prime DayLittle luxuries.
By Erin Fitzpatrick -
I'm a Fashion Editor With a Very NYC Wardrobe—Every Chic and Useful Thing I'm Buying During Amazon Prime DayNineties denim! CBK-esque sunglasses! Viral white tees!
By Anna LaPlaca
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Athleisure
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18 Pieces in Every Fashion Person's Fall Activewear CapsuleSponsor Content Created With Beyond Yoga
Shop the new drop NYC fitness girls will be wearing nonstop.
By Emma Walsh -
I Found 16 Fall Activewear Pieces It Girls Are Wearing RN—and My Favorites Are Almost Sold OutSponsor Content Created With Bloomingdale's
Color-block sets, metallic sneakers, and more.
By Emma Walsh -
7 Activewear Pieces to Wear Everywhere From the Pilates Studio to the Pickleball CourtSponsor Content Created With Club Recess
Grab these new arrivals while they're still in stock.
By Emma Walsh -
I Own a Fashion Brand in L.A.—This Is the 3-Piece Uniform That Always Makes Me Feel CoolWhat Set Active's Lindsey Carter wears.
By Bobby Schuessler -
I Work Out Almost Every Day—16 Barry's x Abercrombie Activewear Pieces I'm Currently EyeingSponsor Content Created With Abercrombie
Shop the limited-edition YBP by Abercrombie drop while you can.
By Emma Walsh -
Dare I Say the Emma Navarro x FP Movement Pieces Are the Cutest Tennis Looks I've Seen?Sponsor Content Created With FP Movement
The collaboration we've been waiting for.
By Natalie Gray Herder -
FYI, Your Favorite Skiwear Brand Makes Seriously Cute Activewear TooPieces worth making room in your closet for.
By Michaela Bushkin -
Adidas promo codesUpdate your trainers collection with our 20 Adidas promo codes and maximise your savings on Sambas, Gazelles & activewear.
By Layla Al-Ani -
I Clock 10K Steps a Day in NYC—These Adidas Sneakers Pass My Comfort and Style TestSupportive shoes that won't ruin a 'fit.
By Natalie Gray Herder -
These 26 Pairs of Underwear Look Invisible With LeggingsI'm in my no-show era.
By Sierra Mayhew
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Basics
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My Mom (Yet Again) Asked for a List of Great Under-$100 Items—I Sent Her These Cool Nordstrom FindsWait, this jacket looks so expensive.
By Bobby Schuessler -
I Yap About Clothes Way Too Much—Here's Exactly Where I'd Get These 5 Plus-Size Fall StaplesShop everything from chic leather jackets to cozy sweaters.
By Chinazor "Chichi" Offor -
I'm a Shopping Director—Here Is Everything I Deem Chic Right This Very SecondThis trench! Those flats! This sweater!
By Bobby Schuessler -
I'm a Fashion Editor—7 Elevated Fall Basics I Know Stylish Dressers Will WearShop everything from penny loafers to trousers.
By Chinazor "Chichi" Offor -
The Best 100% Cotton Tees From Gap, H&M, Madewell, and MoreBuy 'em in bulk.
By Drew Elovitz -
Hold On, I Found Cool Basics and Shoes at Amazon Just Now—Let's Go, Stylish PeopleThis tee! That pair of sneakers!
By Bobby Schuessler -
Hair Shedding Peaks in the Fall—These Are the Most Effective Solves Per Derms and TrichologistsStop losing strands in the shower.
By Kaitlyn McLintock -
Let's Build a Stylish Closet, Starting With These Chic Staples From Nordstrom and ShopbopGorgeous sweaters, cool jackets, sleek trousers—it's all here.
By Bobby Schuessler -
I'm a Shopping Director—Here Is Everything I Think Is Chic Right Now (You'll Love)The sweaters! The shoes!
By Bobby Schuessler -
If You Care About Cost Per Wear, These 23 Elevated Basics From Shopbop Are Worth BuyingFall staples.
By Audry Hiaoui
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Denim
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The Jeans Every Stylish Woman Will Wear With Their Favorite Jenni Kayne Sweaters This WinterWho What Wear's associate fashion editor put them to the test.
By Nikki Chwatt -
'90s Inspired, Classic, Airport Outfit Approved: Bootcut Jeans Are Making a Big ComebackThe nostalgic jeans are returning.
By Sierra Mayhew -
Who Made Your Jeans?The hands behind L.A. denim.
By Ana Escalante -
Leave It to NYC's and L.A.'s Coolest Fashion People to Debut Fall's Latest Denim TrendFind out inside.
By Michelle Scanga -
Hailey Bieber's Viral $90 Gap Jeans Are Back in StockHurry.
By Audry Hiaoui -
I Just Created 5 Chic Denim Outfits From Shopbop That Are Giving It-Girl VibesAmp up your jeans with these trend-forward looks.
By Judith Jones -
This Is the Cool Way to Wear Denim-Shirt Outfits in 2026Here's how fashion people are styling them.
By Michelle Scanga -
Of the Dozens of Pairs of Jeans I Own, These Are My 7 Favorites—and None Are Skinny or BaggyA picky fashion editor spills.
By Allyson Payer -
Not Baggy or Skinny Jeans—This New Denim Trend Is About to Be Everywhere This FallMark our words.
By Michelle Scanga -
I Spoke to Cazzie David About Jeans and Finding "The One"The star of Madewell's fall 2026 campaign.
By Audry Hiaoui
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Dresses
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From Bernadette to Rixo—5 Fashion Editors on the Brands They Swear By for Wedding Guest DressesShop our favorites.
By Audry Hiaoui -
Elegant, Opulent, and Romantic: The 6 Dress Trends of Fall 2026 Have ArrivedEndlessly pretty.
By Anna LaPlaca -
Not Slip Dresses—This is the Prettier Dress Trend Fashion People are Wearing With Flats and SandalsDelicious, not dated
By Ana Escalante -
Fashion People Agree: Cute Nighties Are a Wardrobe Essential This SummerThrow on and go.
By Audry Hiaoui -
The Fashion Crowd Has Officially Moved on From White Dresses—They're Wearing This Trend InsteadShop the best picks ahead.
By Michelle Scanga -
Everyone's Wearing Dôen Dresses—These 31 Alts Embody the Vibe But Are Under $200You're welcome.
By Nikki Chwatt -
I'll Clue You In: These Are the Best Wedding Guest Dress Deals From the Nordstrom Anniversary SaleFrom casual to formal.
By Chinazor "Chichi" Offor -
Fashion People Agree: You Only Need One Wedding Guest Dress for Every Dress Code—Here They AreFrom black-tie invites to beachside vows.
By Josephine Hadjiloucas -
The Official Dos and Don'ts of Black-Tie Attire for WomenSerious rules for serious dress codes.
By Lauren Eggertsen -
ICYMI, It's Hot Outside—These 30 Lightweight Dresses Are Guaranteed to Combat the High TempsNo sweat stains here.
By Eliza Huber
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Handbags
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From The Row to Chanel: 13 Bags to Buy in 2026 That'll Still Be Cool in a DecadeMaking smart investments is cool.
By Eliza Huber -
The Bottega Veneta Tote That Made Me Call Off My Decade-Long Work-Bag SearchI'm here to convince you to stop your search too.
By Eliza Huber -
A Trench, Cigarette Jeans, and This ITK Bag Trend Is Your Secret to Looking Rich This FallFall for fall with a suede bag.
By Ana Escalante -
Forget Oversize Totes—This Elegant Bag Trend Is Making a ComebackFunctional? Not quite. Stylish? Absolutely.
By Sierra Mayhew -
Prada! YSL! Alaïa! Every Top Brand Is Backing This Major 2026 Bag TrendThe people have spoken.
By Copelyn Bengel -
The 10 Most Popular Designer Bags EverSee which ones made the cut.
By Eva Thomas -
I Carried the Row Bag That Everyone in Fashion Wants More Than a Margaux—My Full ReviewIt's beloved by the street style set.
By Ana Escalante -
This Is the Elegant Bag Style That'll Make All of Your Outfits Look ExpensiveSmall but mightily chic.
By Kerane Marcellus -
Beyond the Dionysus and the Marmont—These 4 Gucci Bags Are Even More Beloved in 2026You can't go wrong.
By Ana Escalante -
They're Here: The 6 Major Handbag Trends of Fall 2026The silhouettes shaping cool style this season.
By Anna LaPlaca
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Jewelry
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If I Were Gifting Someone Their First HardWear by Tiffany Gold Piece, These Are the 3 I'd ConsiderA milestone gift with everyday outfit potential.
By Danielle Naer -
I Know My Fashion Friends Will Be Into This New Accessory (I Certainly Want It)Here for this Flaunt x Jennifer Fisher collab.
By Bobby Schuessler -
The Bold Gold Jewelry Trend I'm Betting on This Fall, Courtesy of HardWear by TiffanyThe runways don't lie.
By Who What Wear -
If Timeless Elegance Is Your Thing, You Need to See Chanel's Latest Fine Jewelry CollectionsA closer look at this season's standout pieces.
By Sasha Mironer -
Holiday Gifting 101: Why Our Editor Is Turning to Engravable Pandora Jewelry This YearSponsored by Pandora
Customize it for only $20 more.
By Who What Wear -
The 4 Best Pandora Pieces to Gift (and Secretly Hope Someone Gifts You)Sponsored by Pandora
They're personal and precious, but not pricey.
By Laura Gurfein -
The T by Tiffany Gold Pendant Necklace That the Jewelry Lover in Your Life Will AdoreTrust us.
By Who What Wear -
Quiet Luxury Isn't Going Anywhere and the Movado Museum Classic Watch Is ProofSponsored by Movado
Here's why it's maintained icon status for nearly 80 years.
By Stephanie Johnson -
The Movado Museum Bangle Watch Instantly Upgrades a Bracelet StackSponsored by Movado
Here's how.
By Stephanie Johnson -
NYC Fine Jewelry Designer Stephanie Gottlieb Reimagines Movado's Luxury WatchesSee the new gemstone-set collection.
By Audry Hiaoui
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Jumpers and Sweaters
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The Best 100% Cashmere Sweaters From J.Crew, Madewell, Nordstrom, and MoreNo polyester!
By Drew Elovitz -
I Found 9 Sweaters That Make Any Winter Outfit Look More ExpensiveSponsored by Tommy Hilfiger
Luxe knitwear under $150.
By Aniyah Morinia -
Cashmere Season Starts When I Get My Hands On These Under-$150 SweatersMy current favorite styles from Quince.
By Natalie Gray Herder -
If You Have Classic Style and Immaculate Taste, These 9 Winter Pieces Belong on Your Wish ListSponsored by Tommy Hilfiger
The ultimate style indicators.
By Aniyah Morinia -
Consider This Your Personal Holiday Gift Guide—9 Luxe Items for the Fashion People on Your ListSponsored by Tommy Hilfiger
Elite knitwear ahead.
By Who What Wear -
How to Wear a Fair Isle Sweater Like a Fashion Person This WinterThe knit is bound to be a cold-weather favorite.
By Kelsey Stewart -
The Holidays Are on the Way—9 Casual Pieces Editors Are SportingSponsored by Tommy Hilfiger
Festive knits ahead.
By Aniyah Morinia -
Let's Get Chic—These Are the Gorgeous Cashmere Sweaters That Will Get You ComplimentsOkay, COS.
By Bobby Schuessler -
In My Humble Editor Opinion, These Are the Best Sweaters to Wear Under Coats This WinterSponsored by Tommy Hilfiger
Not too bulky and not too light.
By Aniyah Morinia -
Yes, I'm Already Thinking About Stylish Holiday Gifts—6 Foolproof Pieces to Shop NowSponsored by Tommy Hilfiger
No gift receipt needed.
By Aniyah Morinia
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Lingerie
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If You Want Better Lingerie, These Are the Brands to KnowThese 10 brands are game changers, according to a lingerie expert.
By Sierra Mayhew -
Fashion Editors Agree: These Cotton Underwear Styles Are Worth Every PennyThe tested and true styles we actually wear on repeat.
By Sierra Mayhew -
If You Think You Hate Bras, These Chic and Comfortable Ones Might Change Your MindSponsor Content Created With Wacoal
Finally: A bra you'll actually want to wear.
By Emma Walsh -
This $25 Seamless Thong Has a Cult Following in Hollywood, According to a Celebrity StylistStylist Molly Dickson told me her go-to pair for red carpets.
By Erin Fitzpatrick -
The Reviews Don't Lie: This Is the Best Tummy-Control Underwear on the InternetThe best of the best.
By Indya Brown -
I'm a 34H, and My Coworker Is a 32B—We Tried the Same One-Size Bra, and We Have ThoughtsWe put this one bra to the ultimate test.
By Sierra Mayhew -
Rihanna's $70 Top Looks So Cute With Baggy Jeans, and It's Still in Stock at NordstromBut probably not for long.
By Erin Fitzpatrick -
I Turned 30 and Replaced All My Lingerie With This Specific Style—Here's WhyStop wearing uncomfortable lace.
By Eliza Huber -
These Under-$50 Bras Are the Secret to a Smooth, Seamless OutfitSponsor Content Created With Vanity Fair Lingerie
The real outfit MVPs.
By Who What Wear -
Customer Reviews Don't Lie: These Are the 23 Best Lifting BrasThey'll change your life.
By Sierra Mayhew
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Luxury
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16 Pairs of Chanel Glasses That Shot Straight to the Top of My Holiday Wish ListI clearly couldn't pick a favorite.
By Natalie Gray Herder -
The Most Iconic Designer Bags Are Gaining Resale Value—These Are the Winners in 2026Including one Y2K style that's up 127%!
By Sierra Mayhew -
The Chanel Sunglasses I See NYC's Best-Dressed Residents Wearing All Over TownAre you more of a downtown or uptown vibe?
By Natalie Gray Herder -
IMO, Only the Chicest Individuals Will Be Wearing This New Designer Bag This FallTrust me.
By Nikki Chwatt -
10 Timeless Designer Brands Fashion Editors Rely On to Look Effortlessly ChicFrom Chanel to Manolo Blahnik.
By Audry Hiaoui -
Breaking News From the Streets of L.A., Paris, and NYC: Everyone's Carrying This New Designer BagIt's easy to see why.
By Nikki Chwatt -
Céline Dion's Outfits Have Never Been More Glam—7 Ideas I'm Stealing From HerShe's in Paris.
By Sierra Mayhew -
Want to Look Chic? Easy—Re-Create These Outfits From The Row's Latest ShowThe looks you'll see everywhere.
By Eliza Huber -
Every It Item I Spotted During New York Fashion WeekFrom Chanel to Versace.
By Eliza Huber -
The Chicest Person You Know Probably Just Bought This New Designer Bag for FallIt's polished without feeling too precious.
By Nikki Chwatt
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More From Shopping
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I Found 9 Sweaters That Make Any Winter Outfit Look More ExpensiveSponsored by Tommy Hilfiger
Luxe knitwear under $150.
By Aniyah Morinia -
Cashmere Season Starts When I Get My Hands On These Under-$150 SweatersMy current favorite styles from Quince.
By Natalie Gray Herder -
16 Bloomingdale’s Arrivals to Shop If You Want Your Holiday Party Outfits to ImpressSponsor Content Created With Bloomingdale's
Fancy and fun, as holiday outfits should be.
By Who What Wear -
I Know My Fashion Friends Will Be Into This New Accessory (I Certainly Want It)Here for this Flaunt x Jennifer Fisher collab.
By Bobby Schuessler -
Take a Break From Denim: These Are the Fall 2026 Pant Trends to KnowYeah, my jeans are officially OOO.
By Sierra Mayhew -
Not Sweatpants, Not Leggings: The Chic Pants Fashion People Wear to Work From HomeFrom Leset, J.Crew, Gap, Cou Cou, and more.
By Audry Hiaoui -
Fashion People Who Get It Set Their Alarms for This New Gap x Victoria Beckham CollectionIt includes everything you need to build a chic winter wardrobe.
By Nikki Chwatt -
The Bold Gold Jewelry Trend I'm Betting on This Fall, Courtesy of HardWear by TiffanyThe runways don't lie.
By Who What Wear
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