Shopping
What to buy, where to buy it, and who to buy it from. Discover the looks and styles our editors are buying - and wearing.
The Latest
-
-
I'm About to Move to L.A. for a Month—These L.A. It Girl Outfits Are Inspiring My West Coast Wardrobe70° and above every day.
By Audry Hiaoui -
The 6 Sunglasses Brands Gen Z Is Wearing in 2026Take your outfits up a notch with these.
By Kerane Marcellus -
The Only Pants I'm Buying For Spring Have This One Specific FeatureChic, cool, and comfy.
By Nicole Akhtarzad Eshaghpour -
There's No Debate—These Attractive Madewell Arrivals Will Sell Out FirstChic finds for spring and summer.
By Chinazor "Chichi" Offor -
FYI: Every It Girl Owns These Logo-Less Sunglasses That Never Go Out of StyleIYKYK.
By Allyson Payer -
I've Lived in NYC, L.A., and Boston—Here's Everything I Think Is Chic for Spring Right NowShop my highly curated list.
By Jennifer Camp Forbes -
Calling All 2026 Brides: These are the 7 It Bridal Bags to KnowHere comes the bride (and her bag)
By Ana Escalante -
48 Mother's Day Gifts That Are So Good You'll Ask to Borrow Them LaterFor every stylish person you're celebrating.
By Who What Wear
-
Affordable
-
-
I Re-Created 10 Viral Spring 2026 Runway Looks for Under $400—You're WelcomeLook rich this season.
By Ana Escalante -
30 Miu Miu–Coded New Arrivals From H&M, Zara, and Nordstrom That Are About to Be Everywhere This SpringSame vibe for a fraction of the price.
By Kelsey Stewart -
2 Low-Effort Winter Outfits I Sourced From H&M, Gap, and MadewellEasy does it.
By Drew Elovitz -
23 Gap and Old Navy Pieces That Belong on a Nancy Meyers Christmas Movie SetMy dream.
By Iris Goldsztajn -
I Know You Have *Taste* If These 30 Specific Zara Items Are In Your CartIncluding the two items that I just ordered today.
By Anna LaPlaca -
25 Zara Pieces That Look Like They Belong in a Ski Chalet in VerbierMountain chic.
By Iris Goldsztajn -
And Now, the Most French-Looking Pieces I Could Find at Zara, H&M, and GapYou're welcome.
By Iris Goldsztajn -
21 Autumnal Gap and Old Navy Pieces That Look Like They Belong on a New England Leaf-Peeping TripCozy.
By Erin Fitzpatrick -
Forget What You've Heard—Ankle Boots Are Still In, and This Expensive-Looking (But Just $50) Pair Is ProofGrab them before they're gone.
By Nikki Chwatt -
H&M Called It—7 Rich-Looking Color Trends That Will Define Fall 2025The expensive-looking palette you'll want to wear.
By Florrie Alexander
-
Athleisure
-
-
If You're Into Early 2000s Activewear Trends, You'll Love These FP Movement 'FitsSponsor Content Created With FP Movement
Bold colors, flair pants, and the accessories to match.
By Natalie Gray Herder -
Adidas promo codesSave up to 30% OFF with our 16 Adidas promo codes and discounts, hand-tested by our savings experts.
By Layla Al-Ani -
I Own $400 Leggings, But the Under-$70 Pair That Kendall Jenner Loves Looks More ExpensiveClick in for my thoughts on the leggings and to see how I styled them.
By Nikki Chwatt -
The Only Plus-Size Leggings That Matter, According to a Picky Fashion EditorShop them all.
By Ana Escalante -
This Divisive Bra Trend Won't Die, so I Found the 10 Best Versions to ShopYour search ends here.
By Ana Escalante -
I'm Using Cute Activewear Sets as My Motivation to Work Out More in 2026Sponsor Content Created With Abercrombie & Fitch
Here's what's actually getting me to the gym.
By Sasha Mironer -
Swapping Your Black Leggings for This More Sophisticated Color Trend Is So 2026Hello, instant wardrobe upgrade.
By Ruby Ford-Dunker -
3 Activewear Looks Keeping a New Yorker Warm During Her Winter WorkoutsSponsor Content Created With FP Movement
Embrace the art of layering.
By Natalie Gray Herder -
The Unexpected Leggings I'm Seeing Celebs Bring Back From the 2000sCan you guess what it is?
By Sierra Mayhew -
I've Perfected the Art of Athleisure—Here's My Off-Duty UniformSponsor Content Created With Bloomingdale's
Comfort meets personal style.
By Who What Wear
-
Basics
-
-
Every Chic French Woman Knows These 8 Items Make Outfits Look ExpensiveSee and shop for yourself.
By Allyson Payer -
These 9 Basics Make My Outfits Look Rich, so I Bought Them in Multiple ColorsThat's how you know something's good.
By Allyson Payer -
I'm a 5'1" Fashion Editor—These 32 Items Will Be My Summer-Capsule-Wardrobe NonnegotiablesAhead, discover the edit, from vintage-looking jeans to the perfect tees.
By Nikki Chwatt -
Meghan! Dakota! J.Law! Every It Girl's Go-To Basics Brand Just Dropped a Perfect-10 Capsule WardrobeAll the essentials to look chic this spring.
By Nikki Chwatt -
Trust Me—These Elevated Hand Soaps Will Keep Your Hands Cashmere-Soft All Season LongSay goodbye to scaly fingers.
By Jamie Schneider -
2026's "Cloud Skin" Trend Puts This 2016-Era Foundation Front and CenterIt's reviving a love-it-or-hate-it formula.
By Kaitlyn McLintock -
I Shop All Day for a Living—These Are the Coolest Things I've Seen This MonthI can't stop thinking about them.
By Nicole Akhtarzad Eshaghpour -
It's Here: The Ideal 2026 Anti-Trend Capsule WardrobeThis is all about quality over quantity.
By Kerane Marcellus -
16 Timeless Athleisure Staples Fashion People Will Wear for SpringSponsor Content Created With Gap
Matching sets galore.
By Emma Walsh -
28 Women-Owned Finds From Nordstrom That Demand Your Immediate AttentionFrom Prada and Miu Miu to Tory Burch and Diotima.
By Eliza Huber
-
Denim
-
-
Suddenly, Everyone Cool Is Wearing Sun-Faded Jeans—Here's How to Style Them This SpringThe effortlessly cool denim trend.
By Michelle Scanga -
Yes, High-Rise Jeans Are Coming Back—Wear Them With These Shoes to Look Relevant, Not DatedEvery chic woman's favorite denim shape is trending again.
By Eliza Huber -
Of the Dozens of Pairs of Jeans I Own, These Are My 7 Favorites—and None Are Skinny or BaggyA picky fashion editor spills.
By Allyson Payer -
I Live in Jeans—These Are the 6 Pairs That Make Every Spring Outfit Look ExpensiveSee which ones I'm talking about.
By Michelle Scanga -
Ripped Jeans Are Trending—It Girls in Paris and Oslo Are Wearing Them Like This in 2026From polo knits to retro sneakers.
By Nikki Chwatt -
I Wear Denim More Than Anything Else in My Closet—the It Girls Are Wearing These Styles for SpringSponsor Content Created With Bloomingdale's
I didn't need more jeans. Then I saw these.
By Sasha Mironer -
*Not* Cuffed Jeans—the Other Dated Denim Trend That's Dominating in 2026Effortlessly cool and easy to wear.
By Nikki Chwatt -
I've Scoured Every Runway and Street Style Moment—These Spring Denim Trends Feel Dated for 2026Consider this your denim refresh.
By Sierra Mayhew -
Peplum Jeans Are 2026's Most Controversial Denim Trend, and H&M Just Dropped a $40 VersionWould you wear these?
By Erin Fitzpatrick -
No, Not Blue Jeans—the Elegant Denim Color That's Quietly Taking Over Wardrobes in London and NYCIt was only a matter of time.
By Anna LaPlaca
-
Dresses
-
-
The 35 Best Spring Wedding Guest Dresses Under $500, According to a Bridal StylistAfter the RSVP comes the outfit.
By Anny Choi -
I'm a 2026 Bride—6 Bridesmaid Dresses My Bridal Party and I Are All Swooning OverNo more uncomfortable straps.
By Ana Escalante -
The Dos and Don'ts of What to Wear to a GalaTake note.
By Jasmine Fox-Suliaman -
The Dos and Don'ts of Cocktail Attire, According to Fashion EditorsEverything you need to know.
By Lauren Eggertsen -
Cool Girls Are Wearing This Comfy Summer 2026 Dress Trend to Look Effortlessly ChicShop here to join them.
By Nicole Akhtarzad Eshaghpour -
Fashion Editor–Approved Walmart Dresses Every Booked and Busy Person Needs for SummerSponsored by Walmart
They're all under $40.
By Stephanie Johnson -
I Have an Event Every Weekend This Spring—Here’s What I'm Shopping at Walmart to Stay On-TrendSponsored by Walmart
From formal frocks to chic, casual dresses.
By Stephanie Johnson -
Here's Your Award for Best-Dressed Guest: 16 Spring Wedding Looks to TrySponsor Content Created With Walmart
Turn heads at every fête.
By Stephanie Johnson -
Obviously, Anthropologie Has Pretty Spring Dresses—These Will Sell Out FirstFlowy styles ahead.
By Chinazor "Chichi" Offor -
I Looked at Basically Every Wedding Guest Dress Out There—36 I'd Actually OrderFrom Revolve to Tory Burch.
By Anna LaPlaca
-
Handbags
-
-
Calling All 2026 Brides: These are the 7 It Bridal Bags to KnowHere comes the bride (and her bag)
By Ana Escalante -
Chloé's Paddington Bag Is a Forever It Bag, But These 5 Others Are Just as IconicThese are the Chloé bags that will stand the test of time.
By Yusra Siddiqui -
The Most-Wanted Handbags of 2026 All Share This "Dated" DetailIt's so back.
By Anna LaPlaca -
I Studied Paris Street Style—These French Handbag Brands Are EverywhereTo know these labels is to love them.
By Sierra Mayhew -
I'm a Luxury-Handbag Expert—These Are the 10 Best Places to Sell Designer BagsGet the most for your handbag.
By Jasmine Fox-Suliaman -
Sorry to the Margaux, But These 5 The Row Bags Are Even More In-DemandBest in class.
By Ana Escalante -
16 Elevated Bags I Rely On for Work, Travel, and Everything In BetweenSponsor Content Created With Dooney & Bourke
Worth every penny.
By Sasha Mironer -
On Every Block in Brooklyn, I Keep Seeing These 5 Bag TrendsI'm wearing these with all my outfits.
By Kerane Marcellus -
My Friend Is Looking for Her Next Investment Piece—I Sent Her This Editor-Favorite BagSponsor Content Created With Coach
A New York staple.
By Anneliese Henderson -
So Maybe Quiet Luxury Isn't Dead—the CBK Bag Trend That's Single-Handedly Reviving MinimalismIt's the ultimate wardrobe companion.
By Ruby Ford-Dunker
-
Jewelry
-
-
Once Dated, This Antique Jewelry Trend Is Now Defining the Most-Wanted Pieces of 2026As approved by Zendaya and Zoë Kravitz.
By Ana Escalante -
This Trending Jewelry Style Will Be Huge for Spring and SummerShop colorful beaded necklace finds ahead.
By Chinazor "Chichi" Offor -
Understated, Intentional, Timeless: Your Fashion Guide to Fine Jewelry for BeginnersBack to basics.
By Josephine Hadjiloucas -
6 Spring Jewelry Trends All the Chicest Dressers Are WearingSophisticated outfits loading.
By Kerane Marcellus -
Experts Agree: This Timeless Jewelry Piece Is the Secret to Future WealthDiamonds are a girl's best friend.
By Ana Escalante -
My Most Fashionable Friends Asked Which Jewelry to Get to Elevate Their Looks—I Sent Them These FindsSponsor Content Created With Kendra Scott
The finishing touches all my spring outfits need.
By Sasha Mironer -
An Omega Store Just Opened in Austin, and I Tried On the Watch Every Chic Dresser Was Eyeing for SpringA timepiece with major charm.
By Nikki Chwatt -
Heritage in Motion: This Cartier Collection Plays By Its Own Dress CodeSponsor Content Created With Cartier
Embrace your edge.
By Anneliese Henderson -
5 2026 Earring Trends That Are So Good You'll Want to Get More PiercingsThese will be everywhere.
By Kerane Marcellus -
When You Don't Have Time for a Manicure, Wear These 5 Hand Jewelry Trends to Distract EveryoneCool girls everywhere will be wearing these.
By Kerane Marcellus
-
Jumpers and Sweaters
-
-
30 Lightweight Sweaters From Zara, H&M, and Mango That'll Sell Out by MarchSpring layering just got better.
By Kerane Marcellus -
Not Cardigans, Not Crewnecks—How Fashion People Are Wearing 2026's Biggest Sweater TrendPrep school meets street style cool.
By Ana Escalante -
Sorry to My Old Preppy Cardigans—This Is the Elevated Style Fashion People Won't Stop WearingSeven years later, the trend is still going strong.
By Ruby Ford-Dunker -
I Bought an Expensive-Looking Amazon Sweater on a Whim—Now I Prefer It Over My $500 Designer VersionSee the two different ways I've been styling it.
By Nikki Chwatt -
I Hate When People Call This Sweater Trend "Dated"—It's Literally the Only One That MattersChic, timeless, and versatile.
By Ruby Ford-Dunker -
From London to Paris: Everyone With Taste Is Wearing This "Dated" Sweater Trend Like This in 2026A cozy heritage knit with a modern twist.
By Irina Grechko -
I Know You're a Fashion Person If You Wear These 11 Sweater BrandsStay warm and stylish.
By Kerane Marcellus -
I Tried Every "Perfect" Cashmere Sweater the Internet Swears By—These Are the Ones That DeliverStay cozy.
By Bailey Burke -
I Got My Love for Cozy Sweaters From My 63-Year-Old Mom—Here Are 24 We're Both Eyeing RNSpecifically from J.Crew, Reformation, and Banana Republic.
By Nikki Chwatt -
I'm Upgrading My Sweater Collection, so I Found the 31 Most Elegant Options From Zara, J.Crew, Toteme, and MoreTrust me, these will sell out fast.
By Kerane Marcellus
-
Lingerie
-
-
These Under-$50 Bras Are the Secret to a Smooth, Seamless OutfitSponsor Content Created With Vanity Fair Lingerie
The real outfit MVPs.
By Who What Wear -
Customer Reviews Don't Lie: These Are the 23 Best Lifting BrasThey'll change your life.
By Sierra Mayhew -
Rihanna's $70 Top Looks So Cute With Baggy Jeans, and It's Still in Stock at NordstromBut probably not for long.
By Erin Fitzpatrick -
The Case for Going Unlined and the 18 Bras That Do It BestPush-up bras are so last year.
By Ana Escalante -
Not All Lingerie Works for Curves, But These 5 Plus-Size Brands Always DoFeel good and comfortable.
By Ana Escalante -
This $25 Seamless Thong Has a Cult Following in Hollywood, According to a Celebrity StylistStylist Molly Dickson told me her go-to pair for red carpets.
By Erin Fitzpatrick -
The Reviews Don't Lie: This Is the Best Tummy-Control Underwear on the InternetThe best of the best.
By Indya Brown -
My Favorite Dresses, Skirts, and Jeans Look So Much Better with These 10 Shapewear PiecesSkims, Spanx, and more.
By Ana Escalante -
I'm Serious About Comfort, and These 20 Cotton Bras Pass the TestTrying is believing.
By Sierra Mayhew -
And Now, the Best Shapewear for Every Type of DressStraight from a pro.
By Dale Arden Chong
-
Luxury
-
-
FYI: Every It Girl Owns These Logo-Less Sunglasses That Never Go Out of StyleIYKYK.
By Allyson Payer -
From Runway to Cart: The Top Spring 2026 Runway Looks That Have Finally Hit the ShelvesThat runway look burned in the back of your mind? It's finally available to shop.
By Sierra Mayhew -
The Cult Tory Burch Shoe Style Every Fashion Person Is Wearing in 2026Along with other designer Mary Jane sneakers.
By Audry Hiaoui -
Bella! Selena! Sarah! The 2026 It Girl–Favorite Designer Bag Just Dropped in Pretty Spring ColorwaysFrom Prada, of course.
By Nikki Chwatt -
I'm Calling It: These Will Be the Most-Wanted Sandals of 2026And already are.
By Anna LaPlaca -
Straight From Switzerland: The 16 New Watches Fashion People Are Buzzing AboutBy Cartier, Chopard, TAG Heuer, and more.
By Erin Fitzpatrick -
People Who Summer in the Hamptons, the Vineyard, and Nantucket Are All Buying These Things RNEast Coast–inspired luxury picks for your understated summer.
By Sierra Mayhew -
They're Here: The It Designer Flats Cool Girls Are Wearing With Levi's Jeans This SpringElevate your denim outfits this season.
By Nikki Chwatt -
This New Spring Prada Bag Is Already on Every It Girl's ArmEn route to becoming the buzziest bag of the season.
By Eliza Huber -
After a Year of Living Out of Suitcases, Here's Everything I'm Buying NowMoving from London to Miami is quite the adjustment.
By Bettina Looney
-
More From Shopping
-
-
Ignore These 6 Zara Color Trends If You Don't Like Receiving ComplimentsPrimary colors and two-tone tees.
By Josephine Hadjiloucas -
Suddenly, Everyone Cool Is Wearing Sun-Faded Jeans—Here's How to Style Them This SpringThe effortlessly cool denim trend.
By Michelle Scanga -
Yes, High-Rise Jeans Are Coming Back—Wear Them With These Shoes to Look Relevant, Not DatedEvery chic woman's favorite denim shape is trending again.
By Eliza Huber -
The Updated Summer Basics Fashion People Will Wear in 2026Boatneck tank tops, colorful tops, capris, knee-length skirts, and more.
By Audry Hiaoui -
Silk Florals! Rope Sandals! Poplin Trousers! The Secret to Looking Chic This Summer Is Found in J.Crew's New ArrivalsDon't shy away from color.
By Josephine Hadjiloucas -
I Got a Compliment in Midtown NYC Because of This Dress, and the Brand Is Having a Major Sale RNI've got that post-compliment glow.
By Josephine Hadjiloucas -
Of the Dozens of Pairs of Jeans I Own, These Are My 7 Favorites—and None Are Skinny or BaggyA picky fashion editor spills.
By Allyson Payer -
I'm a Parent of a 2-Year-Old—These Are the Daily Items I Use to Make Life Easier (or Want to Try Based on Recommendations)Including a stroller, bed, and toys!
By Bobby Schuessler
-