Online Shopping
Learn more about Online Shopping with the experts and editors at Who What Wear.
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5 Closet Staples Fashion People Rely On Year-Round
You can't go wrong with these.
By Chichi Offor
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I Spent 7 Hours Digging Through Saks—39 Items I Discovered That I Now Need
The perfect pastime.
By Aemilia Madden
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28 H&M and Mango Pieces That Are So Pretty (and Come in Sizes XS to 4X)
Chic styles for everyone.
By Chichi Offor
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These 10 Items Are the Easiest Way to Spot a Fashion Person in 2024
IYKYK.
By Allyson Payer
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49 Under $49: The Chicest Spring Finds That Won't Break the Bank
You want to see these.
By Nicole Akhtarzad Eshaghpour
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Sorry to the Basics in My Closet—These J.Crew and Nordstrom Finds Could End You
My 2024 wardrobe needs these.
By Anna LaPlaca
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These 27 Luxe-Looking Basics From J.Crew, H&M, and Gap Have All of My Attention
Rich-girl vibes, right this way.
By Jennifer Camp Forbes
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I Desperately Want These 15 Items for Spring, But I *Need* These 15
There's a big difference.
By Eliza Huber
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These Are the Black Designers I'm Obsessed With at the Moment
For us, by us.
By Jasmine Fox-Suliaman
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37 Chic Nordstrom Finds That Feel Stylish But Not Overly Trendy
You'll never get tired of wearing these pieces.
By Ana Escalante
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I'm Already Wardrobe-Planning for Spring—30 Essentials on My Must-Buy List
It's never too early.
By Eliza Huber
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The Designer Sales Are the Best I've Seen in Years—Shop the Most Important Picks
These finds feel too good to be true.
By Nicole Akhtarzad Eshaghpour
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My Mom and I Have Different Styles, But We Both Would Buy These Nordstrom Items
We've got spring on the brain.
By Jennifer Camp Forbes
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You'll Only Have Yourself to Blame If You Skip These Madewell and J.Crew Sales
It's up to you.
By Eliza Huber
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I'm a Fashion Editor—Here Are 10 Chic and Affordable Brands I Always Shop at Nordstrom
So many pieces are under $100.
By Jennifer Camp Forbes
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I'm Denim-Obsessed—I Can't Get These 25 Jeans From the Nordstrom Sale Off My Mind
I want every last pair.
By Jennifer Camp Forbes
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8 Places to Shop for Clothes in Your 30s
Enter for all the deets.
By Eva Thomas
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I'm Saying Yes to These 36 Affordable Lingerie Pieces in 2024
Oh, hello.
By Ana Escalante
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The 10 Most Popular Designer Bags Ever
See which ones made the cut.
By Eva Thomas
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Give Your Closet Instant *Rich* Vibes With These 30 Pieces From the Nordstrom Sale
Bring on the compliments.
By Jennifer Camp Forbes
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41 Things You Have to See From Nordstrom, Shopbop, and Net-a-Porter Right Now
Trust me.
By Nicole Akhtarzad Eshaghpour
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These 47 Black-Owned Products Will Upgrade Any Haircare Routine
Box braids, blowouts, and curls, oh my.
By Jasmine Fox-Suliaman
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I Swept Nordstrom's Sale for Delicious Hidden Crumbs—22 Items I'm Drooling Over
Stop scrolling and shop.
By Eliza Huber
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I'm Revamping My Closet With These 5 Elevated Basics for a Chic Winter Wardrobe
You'll wear these for years to come.
By Jennifer Camp Forbes
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Just a Really Great List of All the Black-Owned Fashion Items I'm Shopping Now
I can't get these off my mind.
By Anna LaPlaca
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30 New Winter H&M Items That Look Triple the Price (so Hurry)
Grab them before they're gone.
By Kristina Rutkowski
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Shopbop Predicted I'd Love These Picks—I Can't Get Over How Chic They Are
The accuracy.
By Jennifer Camp Forbes
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To Me, From Me: Lingerie That's So Good I'd Buy It for Valentine's Day
Significant other not required.
By Sierra Mayhew
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30 Expensive-Looking Mango Items That Will Fly Off the Shelves
Luxury vibes on a budget.
By Chichi Offor
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I'm Treating Myself This Month—30 New Arrivals From Shopbop Already on Their Way
I feel some new packages coming on.
By Grace O'Connell Joshua