I Have a Feeling This New Swimwear Collaboration Will Sell Out Before July
Shop the limited-edition debut collection.

Roxy and Miaou have collaborated on a summer capsule, out today, June 17, with Miaou bringing a fashion-forward lens to Roxy’s nostalgic surf culture. Founded in 2016 by Alexia Elkaim, Miaou is known for its distinctly feminine aesthetic, while Roxy has shaped beachwear since 1990. Together, the labels designed a debut collection that blends their signature styles.
Photographed at Paradise Cove in Malibu, Los Angeles, the campaign shares ready-to-wear, swimwear, and shoes made for both the beach and everyday wear. The line focuses on two key palettes—a navy-and-lemonade colorway and a wave print—with highlights including an asymmetrical strap top and a new iteration of Miaou’s best-selling mini skirt, alongside coordinating tank tops and shorts. Other standouts include a bustier-inspired halter top, a string-tie bikini, a baby tee, and a pair of resin wedge sandals. Priced from $80 to $250, it's available on both brands’ websites and through select retailers.
Below, shop the limited-edition range.
Shop Roxy x Miaou
Audry Hiaoui is a writer based in New York. For Who What Wear, she specializes in emerging designers, independent labels, and brand discovery, as well as interviews both on and off camera. Her writing has appeared in AnOther, Wonderland, Office, Interview, Love, and i-D, among others, with multiple cover stories and features in print, and she has worked as an editorial producer for Vogue during fashion months. She holds a master's degree in journalism and documentary filmmaking from City, University of London, and has an extensive background in film, having worked for Sundance Film Festival, SXSW, and Vice UK as well as on various projects including documentaries and music videos and most recently as a writer's assistant on an upcoming HBO/A24 series.