You Heard It Here First: The Row's Summer Version of the Margaux Will Be a Hot-Ticket Item Come July 1
The Row's Margaux and Marlo are two of the most iconic handbags of the past decade. They've earned the approval of the most elite fashion people, seen their resale prices double, gone viral on social media, and reached that rare level of recognition where even people unfamiliar with The Row can instantly identify them.
Despite their different names, Margaux and Marlo share a common design approach: an oversize rectangular tote silhouette that's understated, elegant, and practical. It's a formula that has clearly resonated, so it makes sense that The Row decided to drop a summer version of those two bags called the Georgica. Based on current trends, we predict this bag will sell out quickly, especially since the fashion set is already wearing it. Think Courtney Grow.
The Row's Georgica bag is a beautifully crafted tote made of woven raffia. It features a rectangular shape and braided top handles that extend to the base. Whether you're heading to the beach, the airport, or the office, the spacious design allows you to fit all your essentials. The bag even fits a large laptop, which is what allowed Grow to justify her purchase, as mentioned on her Instagram story.
True to The Row's minimalist yet elevated design ethos, the Georgica comes in three refined colorways: black, beige, and tan. Each version features a tonal design that emphasizes the woven material's natural texture, making it a timeless investment piece. Ahead, shop the elegant summer bag and be one of the first to add it to your rotation.
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Nikki Chwatt is an associate fashion editor based in New York City. She joined Who What Wear in 2024 after writing fashion, beauty, and lifestyle content for WWD, Well+Good, Editorialist, and more. With a passion for personal style and the creativity that comes with it, one of Chwatt's goals is to help others understand that there is no such thing as a “good” or “bad” style; it’s just about putting an outfit together that makes you feel confident in yourself.