Online Shopping
Learn more about Online Shopping with the experts and editors at Who What Wear.
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Reformation's Spring Arrivals Are Here—27 Items That'll Sell Out by April
Don't wait.
By Eliza Huber
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31 Spring Pieces to Buy If Your Dream Wardrobe Is All Prada All the Time
Shop the vibe.
By Allyson Payer
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29 Nordstrom Items I Chose Over My 401(K)—Sorry, Dad
Whoops.
By Eliza Huber
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I'm Upgrading My Boring Work Tote—32 Chic Replacements I'm Eyeing
Go ahead and put away your supermarket canvas tote.
By Ana Escalante
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Don't Mind If I Do—These 23 Pieces From the J.Crew Sale Are Too Chic to Pass Up
These are selling out fast.
By Jennifer Camp Forbes
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The New $150 COS Bag I'm Buying While I Save Up for Loewe's Paseo
It's too good.
By Eliza Huber
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6 Things I'd Pick to Be in My Forever Wardrobe and 6 I'd Toss
Leaning heavily into effortless style here.
By Jennifer Camp Forbes
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My Aunt Wants a Richer-Looking Wardrobe, so I Sent Her These 30 Nordstrom Finds
Chic pieces.
By Anna LaPlaca
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Fashion Insiders Are Skipping Gold Jewelry and Wearing This Instead
These chic picks will make you a convert.
By Jennifer Camp Forbes
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I Did a Massive Amazon Deep Dive—30 Chic Under-$50 Items I'm Telling Everyone About
Because budgeting can be easy *and* cute.
By Grace O'Connell Joshua
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Simply Put, These Are the 30 Best Things at Nordstrom Right Now
I don't say this lightly.
By Allyson Payer
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Simply Put, These Are the Best Slide Sandals on the Internet Right Now
From someone who wears them all the time.
By Nicole Akhtarzad Eshaghpour
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25 Cool H&M Finds That Will Take You From Winter to Spring in Style
Transitional weather dressing for the win.
By Chichi Offor
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My Friend Asked What to Buy From the Net-a-Porter Sale—I Sent These Chic Picks
These feel timeless yet on-trend all at once.
By Jennifer Camp Forbes
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9 Shoe Styles Every Stylish Person Has in Their Closet
Cult classics.
By Jasmine Fox-Suliaman
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30 New Under-$200 Finds That Seriously Look Designer
These are high-quality items.
By Kristina Rutkowski
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I'm a Fashion Editor—I Shop This Affordable Brand First When I Head to Shopbop
These (mostly) under-$100 pieces look designer.
By Jennifer Camp Forbes
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29 Under-$150 Nordstrom Items That Have That "Fashion Person" Look
Shop away.
By Allyson Payer
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10 Splurges I Want to Make and the More Affordable Alts I Might Buy Instead
Did someone say budgeting?
By Anna LaPlaca
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I Have Enough Basics—30 Statement Items My Wardrobe's Craving For Spring
Maximalism!
By Eliza Huber
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H&M's Chicest Collection of the Year Is Out, and It's Even Better Than Usual
This collection *will* sell out.
By Eliza Huber
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No Seriously, These 6 Elevated Spring Pieces Always Get Me Compliments
From stellar dresses to pretty tops.
By Jennifer Camp Forbes
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I'm Making Some Designer Investments This Year—30 Items I'm Eyeing From MyTheresa
No gatekeeping here.
By Grace O'Connell Joshua
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J.Crew's Entire Sale Section Is an Extra 50% Off RN—Run to Shop These 18 Finds
Hurry.
By Eliza Huber
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2024's Viral Shoe Trends Have Arrived—These 20 Are Worth the Hype
Someone stop me from buying them all.
By Eliza Huber
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I Did 4 Hours of Damage at Nordstrom Today—Shop the Pieces That Made My Cart
Your afternoon shopping break, sorted.
By Lauren Adhav
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An Absolutely Perfect Spring 2024 Wardrobe Looks Like This
Period.
By Eliza Huber
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I'm a Professional Shopper—This Chic Winter Micro-Trend Has All of My Attention
I want every last piece.
By Jennifer Camp Forbes
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This Simple Outfit Formula Is the Secret to Looking Effortlessly Chic
Such a classic combo.
By Chichi Offor
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Sandal Season Is Here, and These Are 42 of the Best Picks on the Internet
From flats to heels.
By Jasmine Fox-Suliaman