Fashion People Refuse to Retire This 3-Year-Old It Coat That's a WWW Editor Favorite
Some trends burn bright and disappear before you even get the chance to add them to your cart. Others hang around long enough to earn staple status. And then there are the unicorn pieces—the ones fashion people refuse to retire no matter how many shiny, new must-haves come along. For me and, honestly, most of the WWW team, that piece is the Toteme Scarf Jacket. After hitting its peak in the trend cycle almost three years ago, it somehow still feels as fresh and effortlessly chic as the day it dropped.
If you ask anyone in the office, they'll tell you this coat has us in a choke hold. At this point, the Toteme Scarf Jacket has basically become my unofficial uniform for cold winter days since I bought one of my own while visiting Toteme's flagship store in Sweden. My other coats rotate in and out like seasonal décor, but this one? It lives permanently on the hook by my door, always within reach.
The Toteme Scarf Jacket just gets it right. It's minimalist but has just enough flair to make people stop you on the street. (I get at least three DMs every time I post about wearing it.) The built-in scarf drapes perfectly every single time—no adjusting, no fuss—instantly leveling up a simple jeans-and-tee outfit. The clean lines, the soft structure, the quiet luxury vibe without the try-hard energy… It's the kind of piece you never get tired of wearing, which is why editors, influencers, and basically everyone who owns it refuse to let it go.
Below, read our editors' thoughts on the Toteme scarf coat.
Allyson Payer, Senior Editor
"I love everything Toteme, but the outerwear is what I invest in the most often. The brand has basically started so many coat trends—including the scarf coat one. I chose this light-gray iteration with contrasting stitching because I hadn't seen everyone else wearing it in this color, and I liked that it would pair well with both casual outfits and dressier ones. I also love that it has a roomy fit, so I can wear it over any sweater even though it's unlined."
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Ana Escalante, Associate Features Editor
"My Toteme scarf coat is something of a special heirloom for me. For years, I'd wrongly believed that working in fashion and being plus-size meant that my outfits, as accessorized as they were with It items and designer finds, could never be top-notch because I could never fit into luxury ready-to-wear pieces. Oh, how I was sorely mistaken. I stumbled upon this Toteme jacket at the brand's Stockholm flagship boutique during a press trip and bought it after trying it on for two seconds. I'd fallen in love with it on the internet, but putting it on my body and feeling the construction somehow made me fall even more head over heels for the piece.
"Since then, a winter week hasn't gone by where I don't wear my scarf jacket. I've worn it in Paris, Madrid, Tokyo, Copenhagen, and, of course, New York. I decided to go for the chocolate-and-ivory color combination since I wanted something that wasn't as overdone as the classic black-and-white colorway, a gamble that's served me well considering it's often the first jacket I reach for when the temperatures dip into the 40s in New York. My only qualm about the jacket is that the scarf tends to slip off my shoulder when I'm wearing my work tote or another heavier shoulder bag. But I'd take constantly adjusting the scarf over my shoulder over not having this jacket at all."
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Ana Escalante is an award-winning journalist and Gen Z editor known for her sharp takes on fashion and culture. She’s covered everything from Copenhagen Fashion Week to Roe v. Wade protests as the Editorial Assistant at Glamour after earning her journalism degree at the University of Florida in 2021. At Who What Wear, Ana mixes wit with unapologetic commentary in long-form fashion and beauty content, creating pieces that resonate with a digital-first generation. If it’s smart, snarky, and unexpected, chances are her name’s on it.