PSA: Reformation’s Cyber Monday Sale Is Here, and My Entire Wish List Is 25% Off


(Image credit: @katcollings)

There are a few moments in the fashion calendar that get us really, really excited over here at Who What Wear UK HQ. One of those is a Reformation sale. That may sound like an exaggeration, but seriously, Reformation’s sales are known as some of the best in the business and they're also very rare. In fact, the newly-launched Cyber Monday sale is the only site-wide sale the brand has this year. Why do we love them so much? Mainly because we usually have a pretty long Reformation wish list on the go, and it's a great opportunity to treat ourselves to a few of these pieces for less—especially the more expensive items like cashmerecoats and boots. But also because the brand's designs are so anti-trend (and eco-conscious) it's rare that you'll ever regret a Reformation purchase—I certainly never have. 


(Image credit: @lucywilliams02)

Lucy Williams wears the brand's insta-famous Fantino Cardigan

When Is Reformation's Cyber Monday Sale?

Reformation's Black Friday sale officially started on Wednesday, 22 November, with 25% off sitewide. Yep, that means everything! It has continued to Cyber Monday, with plenty of pieces still in stock and discounted.


(Image credit: @katcollings)

Who What Wear US editor-in-chief Kat Collings wears a full Reformation outfit, including the chic Danni Oversized Trench, (was £368, now £276) and Wilda Kitten Mule (was £298, now £224). 

What Should I Buy in the Reformation Sale?

With the sneaky preview we gave you of the sale details, you should have had plenty of time to start thinking about the smartest buys you wanted to bag in the Reformation sale. Like I say, most of us Who What Wear UK editors usually have a few items in our baskets at all times (currently, it's the Val jeans, Remy bootsClara Cardigan in Cherry and cosy Jadey sweater for me), but we'll definitely all revisited them this weekend to ensure everything we loved is in there ready and waiting for us.

Don't have time to scroll through the whole site and would rather get some expert guidance as to which pieces are truly worth it? I’ve spent the morning scouring the whole offering, and below you'll find some of Reformation's best sellers and celeb-loved items. There are, of course, so many pretty dresses to consider, whether you've got a cold-weather wedding to buy for, some winter sun on the horizon (jealous), or just a killer party outfit on the brain. But my top unmissable top pick has to be the brand's Mason Pants


(Image credit: @emilyjdawes)

Affiliate editor Emily Dawes is 5’2” and the petite Mason Pants are the perfect length for her. 

If you're a regular reader, you may have heard me rave about these perfect wide-leg trousers before. I own them in a couple of colours now and as my coworkers will attest, I’m rarely spotted wearing anything else. One of the brand's best sellers (with a host of celebrity fans, too), they now come in 10 colours as well as in petite and extended sizing options (thank you, Reformation!). And since they're made from a soft tencel lyocell, there are no bulky pockets or unflattering pleats in sight.

You really can’t go wrong shopping in Reformation’s Cyber Monday sale, whether you're looking for beautiful dresses to pull out year after year, luxurious knitwear or winter wardrobe staples. Keep scrolling to see my top picks from the Reformation's Cyber Monday sale to add to your basket. Happy shopping!


(Image credit: @monikh)

Reformation dresses = a good time. Lucy Williams wears the black Maves dress and Monikh Dale wears a linen two-piece from the brand. 

Shop the Best Reformation Cyber Monday Sale Pieces: 

Which Other Fashion Brands Are Taking Part in Cyber Monday?

Mango: Mango is offering up to 50% off on thousands of items. See more about the Mango Cyber Monday sale hereSHOP NOW.

COS: You can get 25% off COS's coolest wardrobe staples through an edit of selected discounted pieces. Find out more about the COS Cyber Weekend sale hereSHOP NOW.

Next Up: I Spent Hours Scrolling Cyber Monday Sales—Here Are the Early Deals Worth Seeing

Emily Dawes
Affiliate Editor

Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most expensive-looking pieces on the high street, which has become a top-performing piece of content for the Who What Wear brand.

Emily has worked for Who What Wear UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely with Who What Wear UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, team Who What Wear is in a stronger affiliate position than ever before.

Prior to joining the Who What Wear team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.

When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.

Emily is currently on maternity leave.