Emily Dawes
Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most $ expensive-looking pieces on the high street$ , which has become a top-performing piece of content for the Who What Wear brand.
Emily has worked for Who What Wear UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely with Who What Wear UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, team Who What Wear is in a stronger affiliate position than ever before.
Prior to joining the Who What Wear team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.
When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.
Emily is currently on maternity leave.
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Soft Tailoring, Big Bags and Chic Simplicity—What Luxury Looks Like in 2024
The smartest investments.
By Emily Dawes
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I Just Bought So Many COS Best-Sellers in the Summer Sale
High-street heroes for less.
By Emily Dawes
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The 9 Most Expensive-Looking Pieces on the High Street This Week
The best affordable buys, according to a fashion editor.
By Emily Dawes
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H&M Just Dropped the Most Expensive-Looking Minimalist Edit
Well done—I want it all.
By Emily Dawes
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These Anti-Trend Luxury Handbags Say "I'm in the Know"
Minimalists, this one's for you.
By Emily Dawes
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I'm a Stylist—Here's Everything I Just Wore on Holiday in the South of France
Euro-summer inspiration.
By Emily Dawes
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I've Been a Stylist for 20 Years—These Are the Key Buys on My Summer 2024 Wish List
Listen to the experts.
By Emily Dawes
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I'm a Shopping Expert—21 New-In Buys I'm Truly Obsessed With Right Now
The best finds, from high street to luxury.
By Emily Dawes
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This H&M Linen Shirt Has Hundreds of 5-Star Reviews, and Mine Is One of Them
And it's under £30.
By Emily Dawes
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This Is What Our Editors Would Actually Buy During the Amazon Prime Day Sale
Only the best bits.
By Emily Dawes
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If You Thought These New H&M Buys Were Designer, I Wouldn't Blame You
Expensive-looking staples this way.
By Emily Dawes
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21 Stunning Pieces I'm Eyeing That Are Peak Luxury
Let's get into it.
By Emily Dawes
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The Row's Sandals are Pure Luxury—5 Pairs You'll Wear Forever
Fashion's most wanted.
By Emily Dawes
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This 50%-Off Whistles Sale Is Incredibly Rare—20 Picks I'd Recommend
Timeless buys ahead.
By Emily Dawes
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11 Easy-to-Copy Minimalist Summer Outfits That Will Always Look Chic
Your holiday wardrobe, sorted.
By Emily Dawes