Brittany Davy
As WWW UK’s junior writer, Brittany focuses on creating compelling fashion, shopping and beauty content for site, and works closely with the Managing Editor on recurring columns and franchises. She has a passion for all things fashion, beauty and lifestyle related, but is particularly fond of fragrance, with a personal collection to rival any beauty editor's!
Prior to Who What Wear, Brittany worked as the Shopping Assistant at Reach Plc and across a number of publications, including OK!, Notebook, S Mag and The Mirror. In this role, she was responsible for creating on-site beauty and fashion content, compiling shopping grids and filming and editing weekly video content for the brand’s social media account.
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The Margaux May Be Discontinued, But It-Girls Have Found Their Next Cult BagA best-selling style.
By Brittany Davy
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Zara Won't Rest—9 New, Elevated Basics That Look Much More Expensive Than They AreThey'll be gone by November.
By Brittany Davy
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Elegant Knits, Polished Outerwear and Chic Accessories: 7 Staples Forming the Foundation of My Winter CapsuleA new-season capsule.
By Brittany Davy
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Not All Boots and Skirts Work Together, But These 6 Combinations Sure DoPerfect pairings.
By Brittany Davy
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"Suede Eyes" Just Might Be Winter 2026's Coolest Makeup Trend—7 Products to Get the Look at HomeLow effort, high impact.
By Brittany Davy
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Yes, I'm Certain—This COS Jumper Is All You Need to Look Polished and Put-Together This WinterEveryone will think it's designer.
By Brittany Davy
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You May Disagree, But These 6 Colour Trends Risk Feeling "Dated" NowDon't shoot the messenger: take it up with my colleagues.
By Brittany Davy
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Beyoncé's Haircare Brand Just Launched in the UK—9 Products Worth Adding to Your BasketI've been testing it for months.
By Brittany Davy
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Suddenly, Every Elegant Woman in Europe Is Wearing This New Knitwear TrendCosy and elegant in equal measure.
By Brittany Davy
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7 Extremely Elegant and Genuinely Easy Outfit Ideas I’m Trying This WinterYou'll want to take notes.
By Brittany Davy
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Black Shoes Are Classic, But These 6 Elevated Alternatives Are Definitely TrendierOne step ahead.
By Brittany Davy
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"Cashmere Makeup" Is About to Dominate Winter 2026—These 9 Products DeliverHere's how to get the look.
By Brittany Davy
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Hold the Neutral Manicure—These Velvet Nails Are About to Be EverywhereTo the salon I go!
By Brittany Davy
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My Friend Asked Me What Jacket Styles Will Dominate Winter 2026—I Sent Her These 7 Runway-Approved TrendsTime to layer up.
By Brittany Davy
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I Asked My French Best Friend What She'd Buy on Amazon Prime Day—11 Elegant Finds She RecommendedJ'adore.
By Brittany Davy