Marina Avraam
Marina Avraam is Senior Shopping Editor at Who What Wear UK, where she expertly navigates Zara, H&M, Toteme and Net-a-Porter (to name but a few) on a daily basis to unearth the most worthwhile pieces, while valiantly resisting the urge to add every single one to her basket. With 6 years of experience in the fashion industry, prior to joining Who What Wear, Marina was Deputy Commerce Editor at Grazia UK, where she honed her trend-spotting skills and ability to predict exactly what audiences want to shop and when. At Who What Wear, Marina is committed to curating a shopping experience that feels both aspirational and intentional, guiding readers to items—both affordable and investment—that will genuinely benefit their wardrobes.
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It’s Only October, But H&M Has Already Nailed Winter’s Chicest Trends—5 Pieces Set to Sell Out FirstBring on the chill.
By Marina Avraam
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I Can't Stop Tracking Down Claudia Winkleman’s Celebrity Traitors Outfits—Shop Her Exact Looks HereKnits! Coats! Blazers!
By Marina Avraam
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I Assumed My Friend's Elegant Handbag Was Designer—Now, It's Under £50 on Amazon*Immediately adds to basket*
By Marina Avraam
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Amazon's Early Prime Day Deals Have Just Landed—9 Chic Buys Our Editors Are Already ShoppingOur best buys.
By Marina Avraam
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Sienna Miller's Outfits in War Are Everything I Want to Wear This Autumn—Shop Her Chicest Looks HereA ’90s fashion dream.
By Marina Avraam
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This Rich-Looking Cashmere Jumper Sells Out Every Single Winter—Now It's Back in StockIt's celeb-approved, too.
By Marina Avraam
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John Galliano Just Brought Haute Couture to Zara—15 Pieces I Predict Will Sell Out FirstThe wait is over.
By Marina Avraam
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H&M’s Most Rich-Looking Collection Just Dropped—These 9 Pieces Have My Undivided AttentionDesigner-passing buys ahead.
By Marina Avraam
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Chic Women Can’t Stop Wearing This £35 Top to Fashion Week—So I Bought It in Three ColoursRoyally cool.
By Marina Avraam
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H&M Unveiled Its Fall Collection at London Fashion Week—I Tried It Before It Hit the RunwaySponsor Content Created With H&M
Four perfect fall looks.
By Marina Avraam
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My French Best Friend Always Makes Zara Look Expensive—9 Elegant Autumn Pieces in Her Basket Right NowA Parisienne walks into Zara...
By Marina Avraam
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I Was Convinced My Friend's H&M Jumper Was Designer, so I Bought It in Every ColourAnd it's under £65.
By Marina Avraam
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My Chicest Colleagues and I Agree—This Elegant Jacket Will Be Autumn's First Cult BuyThe perfect autumn layer.
By Marina Avraam
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Everywhere I Look, Fashion People Are Wearing This Chic Jacket, and It’s Still in StockIt's all I'll be wearing for the foreseeable.
By Marina Avraam
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H&M Unveiled Its Autumn Collection at London Fashion Week—I Tried It Before It Hit the RunwaySponsor Content Created With H&M
Four perfect autumn looks.
By Marina Avraam