Marina Avraam
Marina Avraam is Senior Shopping Editor at Who What Wear UK, where she expertly navigates Zara, H&M, Toteme and Net-a-Porter (to name but a few) on a daily basis to unearth the most worthwhile pieces, while valiantly resisting the urge to add every single one to her basket. With 6 years of experience in the fashion industry, prior to joining Who What Wear, Marina was Deputy Commerce Editor at Grazia UK, where she honed her trend-spotting skills and ability to predict exactly what audiences want to shop and when. At Who What Wear, Marina is committed to curating a shopping experience that feels both aspirational and intentional, guiding readers to items—both affordable and investment—that will genuinely benefit their wardrobes.
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I Have Expensive Taste on a Zara Budget—9 Rich-Looking Autumn Buys That Could Pass for DesignerExpensive-looking buys ahead.
By Marina Avraam
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Sienna Miller’s Cult High-Street Trench Coat Sells Out Every Single Year—I Finally Tried It OnAutumn uniform secured.
By Marina Avraam
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COS Is Already Winning Autumn—5 Rich-Looking Buys That Are Suddenly Going ViralIncluding "that" jumper.
By Marina Avraam
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Suddenly, Every Chic Woman Is Wearing This Viral High-Street Jumper—but It Won’t Stay in Stock for LongAutumn's first cult buy is here.
By Marina Avraam
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My French Best Friend Always Makes Zara Look Expensive—9 Elegant Autumn Pieces in Her Basket Right NowA Parisienne walks into Zara...
By Marina Avraam
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It's Officially September, and Zara Just Dropped Every Chic Autumn Trend—5 Pieces That Will Go FirstTees! Quarter-zips! Loafers!
By Marina Avraam
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I’m a Notorious Denim Snob—These New Jeans Are the Only Thing I Want to Wear This AutumnWith Nothing Underneath does denim now!
By Marina Avraam
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The Chicest Women I Know Shop at Zara, COS and Reformation—9 Rich-Looking Buys on Their Autumn Wish ListsThe Row-coded finds ahead.
By Marina Avraam
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Stop Everything—The Row's Autumn It Bags Just Dropped, and They're Even Chicer Than the MargauxChoose your fighter.
By Marina Avraam
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H&M Just Dropped the Chicest Autumn Basics—19 Anti-Trend Pieces I'm Backing for the New SeasonThe foundation is set.
By Marina Avraam
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Once Fashion’s Most Divisive Shoe, Tabis Are Suddenly Everywhere—17 Split-Toe Flats to Shop NowIt's a Tabi takeover.
By Marina Avraam
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This Viral Tote Is Suddenly Fashion’s Most-Wanted Handbag—and It’s Surprisingly AffordableGwyneth, Tracee and Julia agree.
By Marina Avraam
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It's Almost Autumn—17 Cardigans From Zara, H&M and COS That Will Sell Out Before SeptemberLight knit weather.
By Marina Avraam
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In Paris, Every French Woman's Autumn Wardrobe Includes These 5 PiecesAutumn is coming.
By Marina Avraam
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My Chicest Friend Tipped Me Off—COS's Elegant Stovepipe Jeans Are the It Style for 2026So French-coded.
By Marina Avraam