
Marina Avraam
Marina Avraam is Senior Shopping Editor at Who What Wear UK, where she expertly navigates Zara, H&M, Toteme and Net-a-Porter (to name but a few) on a daily basis to unearth the most worthwhile pieces, while valiantly resisting the urge to add every single one to her basket. With 6 years of experience in the fashion industry, prior to joining Who What Wear, Marina was Deputy Commerce Editor at Grazia UK, where she honed her trend-spotting skills and ability to predict exactly what audiences want to shop and when. At Who What Wear, Marina is committed to curating a shopping experience that feels both aspirational and intentional, guiding readers to items—both affordable and investment—that will genuinely benefit their wardrobes.
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I Always Tell My Friends to Buy Cashmere in the Winter Sales—11 Knits I'm Recommending First
Smart investments.
By Marina Avraam
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Effortless French Elegance Is Shaping My 2026 Wardrobe—19 H&M, Zara and COS Pieces That Deliver
Je suis obsessed.
By Marina Avraam
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So Many Stylish Women I Follow Own This Elegant, Unexpected Handbag—Now, It’s on Sale
Kelly Rutherford included.
By Marina Avraam
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I'm Keeping Tabs on Zara's New-In Section—9 Chic Pieces I Predict Will Sell Out Before January
They're all timeless buys.
By Marina Avraam
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If You Want a Chic, Timeless Capsule Wardrobe in 2026, Start With These 7 Pieces
From V-neck knits to funnel-neck coats.
By Marina Avraam
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H&M Just Quietly Dropped the Most Expensive-Looking Winter Staples
Insider tips.
By Emily Dawes
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My Chicest Colleagues Tipped Me Off—M&S’s £40 Corduroy Trousers Are Perfect for Winter
They have almost a thousand positive reviews.
By Marina Avraam
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I Know You're a Discerning Fashion Person If You Carry This The Row Bag Instead of the Margaux
A lesser-known gem.
By Marina Avraam
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Sienna Miller Crowned Gucci’s Giglio the It Bag of the Season—Now, It’s Arrived in a Sleek New Shade
An instant classic.
By Marina Avraam
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I’ve Spent Years Shopping for the Hard-to-Buy-For Men in My Life—These Christmas Gifts Always Win
You'll get all the brownie points with these picks.
By Marina Avraam
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I Audibly Gasped When I Saw COS’s New-In Section—11 Elegant Buys That Will Sell Out by 2026
Everything is a 10/10.
By Marina Avraam
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My Friend Asked Me to Update Her 2026 Wardrobe on a Budget—8 Chic Zara, COS and H&M Pieces I Chose
It’s practically a hobby at this point.
By Marina Avraam
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15 Under-£100 Christmas Gifts That Look Chic and Thoughtful, Even If You’re Shopping Last Minute
No panic shopping here.
By Marina Avraam
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I've Just Discovered Zara’s Chicest Bags Can Be Personalised—Now I’m Gifting Them to Everyone I Know
Christmas shopping, complete.
By Marina Avraam
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Sorry, V-Necks—This Warmer, More Elevated Jumper Trend Is My Go-To for Looking Chic in Winter
Cosy meets chic.
By Marina Avraam