
Allyson Payer
Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater arts. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
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Spotted in Manhattan: The Upscale Outfit Trend You're About to See on Every It Girl in Aspen
Take note of this exact look, down to the gloves.
By Allyson Payer
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If You Want to Look Elegant Instead of Sporty in Leggings, This Is the Winter Trend You Need to Wear
Take J.Lo's unspoken advice.
By Allyson Payer
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They're Here: The 30 Best Zara Coats, Scarves, and Boots of Winter 2026
All the chic essentials.
By Allyson Payer
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The Only Thing Standing Between You and Fewer Boring Winter Outfits Is This It Girl–Approved Pant Trend
Step away from the black trousers.
By Allyson Payer
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If You Want to Look Like a French Supermodel, Wear This Sophisticated Bag Trend With Your Low-Key Outfits
The easiest styling trick in the book.
By Allyson Payer
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One of the Chicest Women in the World Just Wore This Dated Jacket Trend, so I Guess It's Back
You heard it here first.
By Allyson Payer
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10 Winter 2026 Wardrobe Staples to Gift to Yourself This December
You deserve it.
By Allyson Payer
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It's Official: This Is the Best 2026 Color Trend to Wear With Navy
It's as cool and vibrant as navy is boring.
By Allyson Payer
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6 Trends All the Cool Girls Will Be Wearing in 2026 Were Just Revealed at the Chanel Métiers d'Art Show in NYC
Live from New York, it's Matthieu Blazy's Chanel.
By Allyson Payer
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If You're Going to Wear a Sweater and Sneakers With Leggings This Winter, Choose Them in This Pretty Color Trend
J.Lo knows a good legging hue when she sees one.
By Allyson Payer
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30 Gift Ideas for the Most Well-Dressed Traveler You Know
They're thoughtful, useful, and so very chic.
By Allyson Payer
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2025 Will Be Remembered for These 10 Iconic It Shoes
Heels, sneakers, sandals, and more.
By Allyson Payer
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Hold the Hoodies and Puffers—L.A. It Girls Are Wearing *This* Anti-Trend Item With Leggings
If anyone knows a good legging outfit, it's Kaia Gerber.
By Allyson Payer
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If You Buy Just One Thing From the Reformation Sale, It Should Be This Cult Item—Trust Me
It-girl approved.
By Allyson Payer
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Spotted in Italy: The 2026 Way to Wear a Coat
Zoë Kravitz gets the credit.
By Allyson Payer