
Allyson Payer
Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater arts. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
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Prediction: This Will Be Winter's Fastest-Selling Skirt Trend
By Allyson Payer
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Kendall Jenner Just Wore the Most Elegant Legging Color Trend of the Season
Just in time for winter.
By Allyson Payer
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8 Fashion Things That'll Be Very On-Brand for 2026
No Magic 8 Ball needed.
By Allyson Payer
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If You Want to Look as Rich as Possible, These Are the 33 Chocolate-Brown Pieces to Consider Buying
Shop our espresso edit.
By Allyson Payer
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This Is the 2025 Way to Wear the Ankle Boot Trend Everyone Bought 4 Years Ago
PSA: Don't toss them yet!
By Allyson Payer
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People Are Buying This Pretty Shirt Trend With the Intent of Wearing It Out at Night With Jeans
Including Margot Robbie.
By Allyson Payer
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Forget the Wrong-Shoe Theory—Zoë Kravitz Just Made the Wrong-Bag Theory a Thing
This was inevitable.
By Allyson Payer
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7 Flat-Shoe Trends Everyone Is Wearing in Europe
Cobblestone-street approved.
By Allyson Payer
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It's True: This Rich Shoe-Colour Trend Goes With More Than Black and Brown Shoes Do
In Elsa Hosk we trust.
By Allyson Payer
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If You Want Prettier Fall Outfits, This Is the Vintagey Trend Your Wardrobe Needs
See how stunning it is IRL for yourself.
By Allyson Payer
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Step Aside, Blue and Black Jeans—All the It Girls Are Wearing This Unexpected Denim Color in 2025
Our editors show you how to style it.
By Allyson Payer
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It Girls on Both Coasts Wear This Anti-Trend Item When Looking Cool Is the Goal
Hailey Bieber was just spotted in it again.
By Allyson Payer
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Elegant Dressers Are Wearing This Once-Hated Shoe Trend Like It Was Never Out
The 2025 version of the style is so good.
By Allyson Payer
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Spotted in L.A and London: Every Stylish Celebrity Is Suddenly Styling Their Leggings Outfits with This Exact Footwear Trend
And we can't get enough.
By Allyson Payer
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This Is the Low-Key Color Trend People Are Suddenly Wearing More Than Camel
Even Jennifer Lopez.
By Allyson Payer