Allyson Payer
Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater arts. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
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The Elegant Winter Trend It Girls Everywhere Are Already Wearing With JeansIt's barely November, but winter's #1 trend has emerged.
By Allyson Payer
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Black Skinny Jeans Are on Pause—This Is the Black-Denim Fit It Girls Are Wearing InsteadLike Sarah Pidgeon, you won't look dated.
By Allyson Payer
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Travel Experts Agree That This Elegant Resort Is One of the Best in the U.S.—Inside My StayWhat to do, eat, and wear at this pair of Smoky Mountain properties.
By Allyson Payer
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Calling It: This "Ugly" Shoe Color Is About to Go ViralAlexa Chung's Tory Burch shoes are proof.
By Allyson Payer
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Jeans With This Shirt Trend and This Heel Trend Will Be the It-Girl Uniform of November 2026Spotted on Lila Moss.
By Allyson Payer
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This Is the 3-Piece Outfit 2026 Cool Girls Are Wearing Instead of Leggings and a HoodieJennifer Lawrence is aware.
By Allyson Payer
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Winter Is Almost Here—10 Chic Things to Buy in November That Scream Fashion PersonCoats! Denim! Boots!
By Allyson Payer
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How to Spot a 2026/2027 Fashion Girl: These Non-Sneaker Shoes With SweatpantsGigi gets it.
By Allyson Payer
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6 Cool Sneaker Outfits Everyone Will Still Be Wearing in 2027They're trendy but have longevity.
By Allyson Payer
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The Legging-Color Trend That's Suddenly Cooler Than Black and BurgundySpotted on 2026's funny It girl.
By Allyson Payer
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Every Good Winter 2026 Airport Outfit Will Include This It Item—Trust MeAs seen on Katie Holmes at JFK.
By Allyson Payer
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FYR: Elegant It Girls Are Wearing This and This With Sneakers Right NowSee Jennifer Lawrence.
By Allyson Payer
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The 27 Most Wardrobe-Elevating Finds From COS, Zara, and Reformation Right NowWinter outfit upgrade incoming.
By Allyson Payer
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Breaking: Everyone Who Needs New Boots Right Now Is Eyeing This Flat-Ankle-Boot TrendChic and minimalist is the vibe.
By Allyson Payer
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The Winter Shoe-Print Trend That Looks Cooler With Jeans Than Black or BrownHere's Dua Lipa with the proof.
By Allyson Payer