
Allyson Payer
Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater arts. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
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Spotted on Selena Gomez at Her Bachelorette Party: 2025's It Uggs
Don't let them sell out on you.
By Allyson Payer
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This Is the Lingerie-Adjacent Dress Trend You'll See on Every Cool Fashion Girl Starting Now
Zoë Kravitz is leading the charge.
By Allyson Payer
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No Leggings Here—Gigi Hadid Just Wore the It-Girl Airport Uniform of Fall 2025
Commit this look to memory.
By Allyson Payer
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7 Dated Fall Basics I Just Found Hiding in My Closet and Immediately Removed
In with the new.
By Allyson Payer
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The Chic 2-Piece Outfit Busy Fashion People Always Wear in September
Awkward weather, conquered.
By Allyson Payer
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The '90s Sneaker Trend Everyone Is Wearing in Paris Right Now
It's the opposite of Sambas.
By Allyson Payer
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People With Cool Style Are Suddenly Wearing This Vintagey Heel Trend With Pants and Skirts
I'd take a break from flats for these.
By Allyson Payer
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This Flat-Shoe Trend Makes Cropped Skinny Pants Look the *Most* Fall 2025
PSA.
By Allyson Payer
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I'm an Experienced Fashion Editor—I Predict These 32 New Arrivals Will Sell Out by Fall
Take my word for it.
By Allyson Payer
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Everyone With Good Taste in Trends Is About to Wear This It Item With Jeans and Sneakers
See the fall outfit inspiration.
By Allyson Payer
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Not Cotton, Not Linen—This Is the Pretty White Shirt Trend That Could Define Fall 2025
Elsa Hosk got the memo.
By Allyson Payer
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Spotted on Kendall and Hailey: The Pant Color Trend People Are Swapping Blue Jeans For
It girls with good taste know best.
By Allyson Payer
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I Was Born Before 1990—Here Are the Contents of My Revolve Cart RN
There's something for everyone.
By Allyson Payer
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Everyone Wants These The Row It Shoes—I'm Saving $1.3K by Ordering the Ugg Version of Them
Both will sell out. (Consider yourself warned.)
By Allyson Payer
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Hold the Black Flats—Wearing This Shoe Color With Dresses Will Get You More Compliments
If you don't own this trend, you should.
By Allyson Payer