Allyson Payer
Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
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We're Always Thinking About Prada—17 New Items We Expect to Go Viral by the End of the Year
A dream haul.
By Allyson Payer
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Gigi Hadid's Skirt Is the Opposite of the Trend Everyone Was Wearing Earlier This Year
A seasonally appropriate shift.
By Allyson Payer
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Elegant Dressers Always Choose This Impractical Yet Chic Coat Color
Jennifer Lopez is one of them.
By Allyson Payer
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Hailey Bieber Wore Trendy Jeans With the Flat Shoe Style Fashion People Quietly Collect
It's an elegant one.
By Allyson Payer
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7 Fancy Items French Women Are Wearing Out at Night
Bonne soirée.
By Allyson Payer
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I'm an Editor Who Only Wears Flats—7 Classic Loafer Outfits I'll Be Copying This Winter
A footwear staple.
By Allyson Payer
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This Is What Fashion People Wear With Sequins so They Don't Look Cheesy
Follow Selena Gomez's lead.
By Allyson Payer
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These Are the Celebrity Fashion It Girls of 2024
The ones to watch.
By Allyson Payer
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6 Winter Trends From Zara I'm Buying to Replace the "Dated" Ones in My Closet
Shop the soon-to-be-sold-out goods.
By Allyson Payer
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It's Not a Coincidence—Everyone Is Trading Black Handbags for This Clashing Trend
Olivia Rodrigo included.
By Allyson Payer
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Jennifer Lopez Just Wore the $98 Jeans the Internet Loves
She must've read the reviews.
By Allyson Payer
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8 Especially Chic Jennifer Lopez Outfits That Rely On Elevated Basics
She has a good eye.
By Allyson Payer
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The Pretty 2025 Color Trend That'll Dethrone Burgundy Just Got a Major Endorsement
A celebrity endorsement, that is.
By Allyson Payer
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The Byredo Scents That Are Actually Worth Your Money, Ranked by an Editor
You're welcome.
By Allyson Payer
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Selena Gomez Wore the Casual Winter Flats L.A. Girls Swear By
She gets it.
By Allyson Payer