Allyson Payer
Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
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Olivia Rodrigo Bought 2024's Most User-Friendly Dress Trend From Reformation
By Allyson Payer
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9 Sneakers That Are as Cool as Sambas But Not Owned by Everyone
No disrespect to the Sambas in your closet.
By Allyson Payer
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Kendall Jenner Just Wore the New Color Trend That Looks as Expensive as Camel
Follow her lead.
By Allyson Payer
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Bold Statement: These Are the 31 Prettiest Skirts on the Internet Right Now
Prepare to be stunned.
By Allyson Payer
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J.Crew Is Having an Epic Linen Sale—These 17 Pieces Need to Come Home With Me
Summer prep starts now.
By Allyson Payer
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8 Effortlessly Fancy Outfits Fashion People Are Wearing Out to Dinner
Who needs clubs when you have restaurants?
By Allyson Payer
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The Byredo Scents That Are Actually Worth Your Money, Ranked by an Editor
You're welcome.
By Allyson Payer
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Elizabeth Olsen Wore the Controversial Pant Trend That's the Opposite of Jeans
She makes it look so chic.
By Allyson Payer
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5 Elegant Sandal Colors You're Going to Want to Own This Summer
No neons here.
By Allyson Payer
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J.Lo Wore the Chic Heel Colour Everyone Will Wear Instead of Black This Summer
It makes every outfit look pricey.
By Allyson Payer
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J.Lo Wore the Chic Heel Color Everyone Will Wear Instead of Black This Summer
It makes every outfit look pricey.
By Allyson Payer
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The Comfortable Pants Fashion People Always Wear Instead of Jeans in the Summer
Because wearing denim in the heat is a crime.
By Allyson Payer
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Suki Waterhouse Wore the New Adidas It Sneakers to Coachella With a Fur Coat
Get a pair before they're sold out everywhere.
By Allyson Payer
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12 Outfits That Prove This Shirt Style Is the Backbone of a Chic Summer Wardrobe
It's the ultimate basic.
By Allyson Payer
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The Trendy Way Everyone Is Wearing White T-Shirts in 2024
It's subtle.
By Allyson Payer
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8 Specific Pairs of Shorts You'll Regret Not Ordering Before They Sell Out
It's heating up out there.
By Allyson Payer
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Nordstrom Shoppers Lose It Over This Affordable Shoe Brand—Shop the Best Pairs
Click if you like trendy shoes.
By Allyson Payer
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I Hate Spending a Lot on Swimsuits—These Are the 8 Brands I Shop
Plus my favorite options from each.
By Allyson Payer
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31 Elegant Home Décor Items to Elevate Your Space for Spring
Shop the timeless edit.
By Allyson Payer
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Olivia Rodrigo Just Found the Next It Shoes to Wear With Dresses
They're fresher than Western boots.
By Allyson Payer
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28 Elegant Nordstrom Shoes I'm Shocked Are on Sale
Epic markdowns.
By Allyson Payer
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Hailey Bieber Wore the Affordable It Bag That's Getting Buzzier by the Day
IYKYK.
By Allyson Payer
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Lily Collins Just Wore the French It Sneakers That Are Nothing Like Sambas
But just as cool.
By Allyson Payer
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7 Bag Colors the Fashion Crowd Is Wearing Instead of Black
I'll take one of each.
By Allyson Payer
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Rihanna Just Made Jeans and a T-Shirt Look Fancy With This Pretty Trend
Rihanna knows best.
By Allyson Payer