Articles by Bobby Schuessler | Who What Wear UK

Bobby Schuessler is a fashion editor with over a decade of editorial experience covering shopping, style, and beauty. He's spent 10 years at Who What Wear, currently leading the market team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retailers like Nordstrom, Shopbop, and Net-a-Porter and is at the forefront of Who What Wear's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives and appears on camera in video and shopping livestream franchises. He has also worked across a variety of other media brands and fashion retailers like Refinery29, PureWow, Men's Health, and Gilt covering commerce, trend reporting, women's and men's fashion, home, and lifestyle.

Bobby Schuessler

I'm a Fashion Dad, and I Took a Little Trip to Montauk With Nanit—Here's What I Wore and Experienced

Elsa Hosk Launched a Capsule Collection With Reklaim That Features the Chicest Handbags

I'm a Shopping Director—39 Early Fall Items I Think Are Chic (Enjoy)

I'm the Creative Director at Vince—These Pieces Will Be Staples in My Fall Wardrobe

Every Fashion Person I Know Would Nod Yes to These 29 Shoes From Nordstrom

I Was a VIP Nordstrom Stylist—These Are the 8 Fall Items I'm Excited to Wear First This Season

My Mom Has Never Shopped at Revolve But Is Interested—I Sent Her These Items to Consider

My Friend Wants to Look More Parisian—I Suggested She Wear These 4 Pieces

These 30 Shopbop Finds Are Giving "I Know What I'm Doing in the Style Department"

Let's Not Mess Around—These 30 Amazing New Nordstrom Items Will Sell Out by September 1

My Mom and I Shopped at Nordstrom, Anine Bing, and J.Crew Together—These Chic Items Got Our Attention

Banana Republic Is Synonymous With Chic—These 20 New Arrivals Are Leaving Me Speechless

I'm a Former Nordstrom Buyer—This Is My Top 10 List From the Anniversary Sale

Fashion People With Good Taste Will Appreciate These 30 Stylish Zara Items

30 Early Fall Nordstrom Items That Are Giving "Chic Fashion Person on the Streets of Paris"