Articles by Bobby Schuessler | Who What Wear UK

Bobby Schuessler is a fashion editor with over a decade of editorial experience covering shopping, style, and beauty. He's spent 10 years at Who What Wear, currently leading the market team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retailers like Nordstrom, Shopbop, and Net-a-Porter and is at the forefront of Who What Wear's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives and appears on camera in video and shopping livestream franchises. He has also worked across a variety of other media brands and fashion retailers like Refinery29, PureWow, Men's Health, and Gilt covering commerce, trend reporting, women's and men's fashion, home, and lifestyle.

Bobby Schuessler

The Best Dressed People I Know in NYC and London Will Be Into These New Items From COS, Zara, and H&M

Wait, I Just Found the 2026 Flat Shoe Trends Fashion People Care About at the New Nordstrom Sale

I'm a Shopping Director, and So Here for the Big Nordstrom Spring Sale—These Are the Fashionable Items You Won't Regret

If a Chic Parisian Woman Isn't Wearing Jeans or Skirts, It's This Pant Trend With Heels and Flats

I Direct Fashionable People to Nordstrom's Under-$100 Department (It's Great)—These Are the New Chic Items I Like

If Elegant and Elevated Is the Wardrobe Goal, These Are the New Items at Shopbop You Need to See

I'm a Shopping Director—These 31 Amazing Items Are Fashion, Period

I Was a VIP Nordstrom Stylist—These 7 Elevated Basics Will Make My Spring Outfits Even Chicer

Jennifer Fisher's New Line Is an Ode to a True Fashion Person—You Better Believe It's Chic

Let's Make Those Closets Even Chicer—30 New Shopbop Items That Read "Yes, I'm Stylish"

Chic Europeans Know Better Spring Outfits Happen When You Ditch These 3 Items and Go for These 3 Instead

I'm a Luxury Personal Shopper in NYC—These Are the Bag Styles My Clients Are Asking About

I'm a Former Nordstrom Buyer—These Are the 9 Spring Trends I Care About Most

Fashion People, Listen—These Incredible New J.Crew Spring Items Will Help to Create Your Stylish Outfits

I'm a Shopping Director—These Are the 39 Chic Spring Items That Get a Big Yes From Me