Articles by Bobby Schuessler | Who What Wear UK

Bobby Schuessler is a fashion editor with over a decade of editorial experience covering shopping, style, and beauty. He's spent 10 years at Who What Wear, currently leading the market team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retailers like Nordstrom, Shopbop, and Net-a-Porter and is at the forefront of Who What Wear's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives and appears on camera in video and shopping livestream franchises. He has also worked across a variety of other media brands and fashion retailers like Refinery29, PureWow, Men's Health, and Gilt covering commerce, trend reporting, women's and men's fashion, home, and lifestyle.

Bobby Schuessler

Let's Keep It Simple and Fashionable—I Found the 35 Best Elevated Basics From the Nordstrom Anniversary Sale

I'm a Shopping Director—These 36 Items Are Just Beyond Chic, Period

Parisian Style Means Chic—French Women Would Be So Into These 42 Nordstrom Anniversary Sale Items

My Stylish Mom Has Never Bought Clothing or Beauty on Amazon Before—I Told Her to Try These Items From Prime Day

I'm a Shopping Director—These Are the 27 Random (But Great) Amazon Prime Day Buys I'm Into

Fashion Lovers, Stand Up—Nordstrom Anniversary Sale Early Access Is Here, and I'm Screaming About These 39 Items

Hold the Sneakers—This Is the Classy Flat-Shoe Style French Women Wear With 3 Different Casual Pants

No Need for a Stylist—I Created 7 Fashionable Outfits From Nordstrom for Under $375

I'm a Shopping Director, and I Think These Are the 31 Nordstrom Items That Will Sell Out by July 31

I'm a Professional Shopper—These 37 J.Crew, Banana Republic, Zara, Nordstrom, and Shopbop Items Are Giving

These 30 Stunning Nordstrom Items Will Be the Stars of Your Summer Wardrobe

These New Under-$100 Nordstrom Summer Items Are What I Call Fashion, Period

Louis Vuitton's Epic New Men's Sneakers Are Bound to Sell Out

My Friend Wanted to Know the 5 Chic Items I Think Are Worth Buying—Here's My Short List

I'm a Shopping Director and Live in Banana Republic—These Are the 40 Items I Think Are the Chicest Now