From London to NYC, Elegant Women Keep Wearing This Rich-Looking Cashmere Jumper—It’s Still In Stock
The cult cashmere jumper that makes every outfit look expensive.
Finding the perfect jumper is harder than it should be. You want something that holds its shape, looks expensive, feels soft without turning flimsy, and has that relaxed, oversized drape, without overwhelming your frame. Bonus points if it doesn’t pill after a few wears and doesn’t come with the kind of price tag that makes you question every other purchase in your basket. A tall order, admittedly. And yet, somehow, Reformation has managed it with the Cove Jumper.
Florrie wearing the Reformation Cove Jumper in Navy.
As a longtime admirer of The Row’s Ophelia knit, I’ve spent more time than I’d like to admit searching for a mid-range alternative that offers the same weighty, luxurious feel—just without the £1,400 commitment. And then, in the way these things often happen, the answer appeared where it usually does: on the Instagram grids of the women whose wardrobes I trust most. Again and again, I kept spotting the same cashmere knit—the Reformation Cove—styled in different colours, but always with the same effortless drape and quietly elevated finish.
Jamie wearing the Reformation Cove Jumper in Stripe.
Part of its appeal is how many versions there are. From classic neutrals like navy and beige to richer tones like cherry red (and even playful patterns), there's a version for everyone, no matter your taste. But what I love most is how easily it fits into real life: tucked into denim or tailored trousers for work, thrown over a slip skirt, or paired with satin trousers as spring approaches. It’s the kind of jumper that makes getting dressed feel simpler—and, frankly, more chic.
Keep scrolling to shop the knit I plan on wearing on repeat from now until April.
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Marina Avraam is Senior Shopping Editor at Who What Wear UK, where she expertly navigates Zara, H&M, Toteme and Net-a-Porter (to name but a few) on a daily basis to unearth the most worthwhile pieces, while valiantly resisting the urge to add every single one to her basket. At Who What Wear, Marina is committed to curating a shopping experience that feels both aspirational and intentional, guiding readers to items—both affordable and investment—that will genuinely benefit their wardrobes.