It's Official: These Are the 9 Most Popular Reformation Dresses Right Now

Abi Marvel wears a patterned Reformation dress

(Image credit: @abimarvel)

The impressive thing about Reformation is not just its sustainable credentials or excellent choice of copywriter. Straight up, it's how many people truly love wearing it. The U.S.-based brand started small and gained a huge cult following stateside with its easy-to-wear dresses, cute tops and great-fitting denim, before hopping over the pond in recent years and continuing its domination here. Everyone from J.Lo to Emily Ratajkowski, Hailey Bieber to Meghan Markle, Blake Lively to Ashley Graham (I could go on), has been spotted in its designs over the years. Not to mention the hoards of influencers, editors and, well, all my friends, who turn to them again and again for (relatively) affordable and always cool wardrobe heroes that just don't go out of style.


(Image credit: @lefevrediary)

Amy styles her Reformation dress with a cardigan and Mary Janes for spring.

Of course, dresses are the brand's M.O., and for good reason. They're really, really great at designing them. And they're (sadly) one of the few brands that caters to both petite and extended sizes as well—bravo, Reformation. While all of its dresses are elite, knowing which ones are actually the best can be hard, especially when there are currently hundreds of styles on the website.


(Image credit: @charlottekuhrt)

Charlotte wears a red Reformation dress.

So I wanted to do a roundup of the best Reformation dresses—not just the best in my opinion—we're talking about the styles that have been officially backed by Who What Wear readers (AKA the most-popular styles that sell through our articles again and again). We've looked into the data and can confirm there are some styles you love way more than others. These are the dresses celebs love too, the ones that sell out repeatedly, and then get restocked. And with hundreds to choose from, that means they must be good, right?

Keep scrolling and you'll find the 10 best-selling Reformation dresses, from casual styles perfect for spring and summer weekends to fancier ones that will always have your back for weddings, hen-dos, garden parties, Christmas parties and more. Wherever you're going, you're guaranteed to look cute in one of these. You know what to do...

Shop the 9 Best-Selling Dresses at Reformation:

1. The Baxley Dress

2. The Beauden Dress

3. The Jessi Linen Dress

4: The Marella Linen Dress

5. The Frankie Dress

6. The Elly Dress

7. The Casette Silk Dress

8. The Tagliatelle Linen Dress

9. The Woodson Dress

10. The Joana Dress

Up Next: I Tried on So Many Reformation Wedding Guest Dresses to Find the 7 Best

Emily Dawes
Affiliate Editor

Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most expensive-looking pieces on the high street, which has become a top-performing piece of content for the Who What Wear brand.

Emily has worked for Who What Wear UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely with Who What Wear UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, team Who What Wear is in a stronger affiliate position than ever before.

Prior to joining the Who What Wear team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.

When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.

Emily is currently on maternity leave.