Shopping
What to buy, where to buy it, and who to buy it from. Discover the looks and styles our editors are buying - and wearing.
The Latest
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The Emerging Brand Gift Guide: 23 Handpicked Presents That Are Peak "IYKYK"
Fashion-insider approved presents from the top up-and-coming labels—a total win-win.
By Lauren Chan
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Fashion People in Paris Wear These Elevated Basics—They'll Make an Outfit Feel Very 2026
Modern and cool silhouettes.
By Bobby Schuessler
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The Trend That Will Make Denim Look Very 2026 Instead of 2025
It's time to update your denim.
By Courtney Falsey
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31 Items I'd Put on My Holiday Wish List If I Didn't Already Have Them
A few of my current favorites.
By Audry Hiaoui
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J.Crew Just Released Its Holiday Campaign—Shop Curated Gift Guides for Everyone You're Shopping For
Starring Delaney Rowe, Aki and Koichi Kim, Kareem Rahma, Abby and Baskin Champion, and Terrence O'Connor.
By Audry Hiaoui
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I’m a Francophile—30 French Gifts I’d Be Thrilled to Receive
From Chanel nail polish to Sézane sweaters.
By Kristen Nichols
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Ask Any Fashion Editor What They Want, and There's a 99% Chance It's From NET-A-PORTER's Gift Edit
Picky fashion person–approved.
By Natalie Gray Herder
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I'm Having a "Ralph Lauren Christmas"—Here's How to Get the Look No Matter Your Budget
Cozy, classic, and nostalgic.
By Judith Jones
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Affordable
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25 Zara Pieces That Look Like They Belong in a Ski Chalet in Verbier
Mountain chic.
By Iris Goldsztajn
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And Now, the Most French-Looking Pieces I Could Find at Zara, H&M, and Gap
You're welcome.
By Iris Goldsztajn
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21 Autumnal Gap and Old Navy Pieces That Look Like They Belong on a New England Leaf-Peeping Trip
Cozy.
By Erin Fitzpatrick
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Forget What You've Heard—Ankle Boots Are Still In, and This Expensive-Looking (But Just $50) Pair Is Proof
Grab them before they're gone.
By Nikki Chwatt
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H&M Called It—7 Rich-Looking Color Trends That Will Define Fall 2025
The expensive-looking palette you'll want to wear.
By Florrie Alexander
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I'm Heading to Mallorca and Ibiza—These 30 Zara Pieces Will Be the Backbones of My Wardrobe
Guaranteed.
By Anna LaPlaca
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Everyone Will Think You Spent a Fortune on These 34 Under-$275 Fashion Finds
Trust me.
By Nikki Chwatt
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17 Gap and Old Navy Pieces That Look Like They Belong on a Boat in Saint-Tropez
Chic.
By Erin Fitzpatrick
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Stop Attempting to Navigate Zara—I, an Expert, Dug Up All the New Items Worth Buying
Twenty-seven of them, to be exact.
By Eliza Huber
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Keep This Between You and Me: I Just Found a $165 Alt for The Row's Viral and Sold-Out $1300 Heels
You're welcome.
By Nikki Chwatt
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Athleisure
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3 Activewear Looks Keeping a New Yorker Warm During Her Winter Workouts
Embrace the art of layering.
By Natalie Gray Herder
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The Unexpected Leggings I'm Seeing Celebs Bring Back From the 2000s
Can you guess what it is?
By Sierra Mayhew
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I've Perfected the Art of Athleisure—Here's My Off-Duty Uniform
Comfort meets personal style.
By Who What Wear
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During Paris Fashion Week, Everyone Was Styling Leggings With This Shoe Trend, and I'm Taking Notes
Yes, leggings.
By Sierra Mayhew
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Adidas promo codes
Save up to 60% OFF with our 10 Adidas promo codes and discounts, hand-tested by our savings experts.
By Layla Al-Ani
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The Reviews Don't Lie—These Are the Best Leggings on Amazon
Hands down.
By Nicole Akhtarzad Eshaghpour
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Hailey Bieber's Go-To Yoga Teacher Reveals Her Athleisure Capsule Wardrobe—and It's Good
You’ll want to know her styling tips.
By Sierra Mayhew
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Whenever I Get Home, I Slip Into This One Staple
The definition of comfort first.
By Sierra Mayhew
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I Swear That Dressing Like Hailey Bieber at Pilates Makes My Form Infinitely Better
Five looks I can't stop re-creating.
By Nikki Chwatt
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Bike Shorts Have Lost Their Luster—This Is the Sporty Trend Fashion People Are Wearing Instead
They're sporty even if you're not.
By Kerane Marcellus
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Basics
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Fashion People in Paris Wear These Elevated Basics—They'll Make an Outfit Feel Very 2026
Modern and cool silhouettes.
By Bobby Schuessler
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I Shop All Day for a Living—These Are the Coolest Things I've Seen This Month
I can't stop thinking about them.
By Nicole Akhtarzad Eshaghpour
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Madewell's Black Friday Sale Has Me in a Tizzy—Here's What I'm Buying (for 40% Off)
I'm starting my shopping strong.
By Judith Jones
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Summer's Out, Fall's In: Every Basic I'm Buying to *Finally* Switch Over My Wardrobe
Out: tanks, shorts, and linen. In: V-neck sweaters, dark-wash jeans, and long coats.
By Eliza Huber
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Someone Needs to Give the H&M Design Team a Raise—42 Items That Look Triple the Price
Someone cooked here.
By Ana Escalante
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Looking Parisian in Paris Is Only Doable If You Own These 12 Fall Wardrobe Essentials
Buy them; look French. It's as simple as that.
By Eliza Huber
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42 Things You Have to See From Zara, Nordstrom, and Net-a-Porter Right Now
Scrolling made simple.
By Nicole Akhtarzad Eshaghpour
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I Spend Nearly 365 Days out of the Year Hiking—I Couldn’t Do It Without These 5 Staples
If you like gorpcore, this one is for you.
By Sierra Mayhew
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Want Smooth, Buttery Skin? These Body Lotions Earned Our Highest Recommendations
Trust me and my tightly curated list.
By Kaitlyn McLintock
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From Coast to Coast, This Is How the Fashion Set Is Updating Their French Manis
I'm trying this immediately.
By Maya Thomas
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Denim
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The Trend That Will Make Denim Look Very 2026 Instead of 2025
It's time to update your denim.
By Courtney Falsey
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I'm Curvy and Live for Baggy Jeans—15 Pairs I Swear By
Tried and tested.
By Indya Brown
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Celebs Love This Specific Denim Style, and It's 40% Off RN—Here Are the Pairs to Buy Before They Sell Out
The most versatile jeans you'll ever own.
By Emma Walsh
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If You're Going to Wear Skinny Jeans in 2026, Follow These 8 Denim Rules to Look Current
Take note.
By Jasmine Fox-Suliaman
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I'm the Pickiest Denim Shopper—These Are the Only Brands I Trust for Rigid Denim
The five that passed my test.
By Anna LaPlaca
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These Designer Jeans Make Me Feel Like a Grown-Up With Excellent Credit and Even Better Taste
I'm just another fashion insider who's obsessed with them.
By Nikki Chwatt
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The 2026 Version of Skinny Jeans Is Here, and I Tried It On—This Is Why It's a Game Changer
There's nothing dated about it.
By Allyson Payer
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If You're Going to Wear a Denim Jacket in 2025, Consider These Editor-Loved Styles Before Anything Else
A closet staple.
By Kristen Nichols
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Skinny Jeans Are Finally, Truly, Extremely Back—Here Are 7 Ways to Get the Look From Chic Women Who Wear Them
Read this before your next shopping trip.
By Tara Gonzalez
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The Denim Trends Celebrities Are Ditching and What They're Wearing Instead for 2025
Talk about a glow-up!
By Sierra Mayhew
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Dresses
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Of All the Dôen Dresses, These 21 Are the Most Likely to Go Viral and Sell Out
BRB—building my dream dress wardrobe.
By Kerane Marcellus
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This Is the Low-Key Dress Trend Everyone Wears With Boots in the Winter
An easy, game-changing trend.
By Kerane Marcellus
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From Galas to Black-Tie Weddings, These Are the 27 Plus-Size Formal Dresses I Actually Want to Wear
Be on the best dressed list.
By Ana Escalante
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Boho Dresses Are All I Plan to Wear This Fall—30 Already in My Cart
From Free People to Ulla Johnson.
By Grace O'Connell Joshua
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Your RSVP Is Confirmed: 15 Dresses You'll Want to Wear to Every Event This Season
TLDR: How to be the best-dressed guest.
By Sasha Mironer
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From Maxis to Minis: A Chic Guide to the Types of Dresses That Make an Impact
If you don’t own these 15 exact dress styles, you need to upgrade your wardrobe.
By Sierra Mayhew
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I'm a Fashion Editor Living in L.A., and Dôen Is All I Want to Wear—30 Dreamy Pieces on My Wish List for Fall
Forever pieces.
By Judith Jones
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I Ditched My Jeans for This *Very Fall 2025* Denim Trend
Refreshingly cool.
By Judith Jones
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The Official Dos and Don'ts of Black-Tie Attire for Women
Serious rules for serious dress codes.
By Lauren Eggertsen
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The Pretty Dress Trend Everyone Is Skipping Jeans and Trousers For
No really.
By Anna LaPlaca
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Handbags
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If You're Going to Invest In One Bag in 2025, My Vote's for Bottega Veneta
Specifically, these six are it.
By Eliza Huber
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Fashion Insiders Are Carrying Handbags From These Brands In 2026—I Like These 15 Styles Starting At $69
The only handbag guide you need for the new year.
By Chichi Offor
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I Put Khaite's Handbags to the Test—Here Are the Ones I Would Invest In
You'll want to upgrade your entire handbag collection after reading this.
By Sierra Mayhew
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I Get Compliments Every Time I Wear This 20-Year-Old It Bag
Like a fine wine, it gets better with age.
By Ana Escalante
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Every Major Handbag Trend Fashion People Will Be Wearing Come Spring 2026
From slightly askew purses to single strap silhouettes.
By Ana Escalante
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And That's a Wrap: 4 Luxury Handbags That Defined 2025, According to an Editor
Welcome to the bag breakdown.
By Aniyah Morinia
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Celebrities and Fashion People Can't Get Enough of the Coach Tabby Bag, and Neither Can I
Too many cute styles and colorways to choose from.
By Natalie Gray Herder
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I'm Booked and Busy This Holiday Season—Coach's Teri Bag Works for Every Dress Code
I'm RSVPing "yes" to these styles.
By Aniyah Morinia
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From Downtown to Midtown, Fashion People Are Carrying the Coach Brooklyn Bag to Work
The Coach Brooklyn Bag is worth all the hype.
By Natalie Gray Herder
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You Want a Chic Handbag for Under $500? Say Less—I Love These 35 Styles
To gift or keep for yourself? The choice is yours.
By Chichi Offor
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Jewelry
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From Under-$250 Drop Earrings to Extravagant Diamond Pendants, These Are the Best Jewelry Gifts of 2025
There's simply nothing better to unwrap.
By Kristen Nichols
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Every Chic Person I Know Is Setting Aside Chunky Earrings for This Timeless Trend
When Kendall, Hailey, and Jasmine all make the switch, you know you better pay attention.
By Anna LaPlaca
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The Holiday Try-On
Outfits set the tone, but jewelry tells the real story.
By Anneliese Henderson
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I Love to Gift Something Gold for the Holidays—This Jewelry Collection Has the Prettiest Options
It's impossible to choose just one favorite.
By Anneliese Henderson
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There's a Black Friday Jewelry Sale Giving Away Lab Diamonds
Yes, you heard me right. Free diamonds.
By Sasha Mironer
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If Timeless Elegance Is Your Thing, You Need to See Chanel's Latest Fine Jewelry Collections
A closer look at this season's standout pieces.
By Sasha Mironer
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From Me, To Me: Meet the Stunning Watches I'm Gifting to Myself
I deserve it.
By Aniyah Morinia
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The Diamond Edit: Here's Your Robust Guide to Buying the Best Diamond Earrings
Diamonds are a girl's best friend.
By Ana Escalante
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It's Official: This Is *the* Jewelry Trend Everyone Will Be Wearing in 2026
According to Celine, Chanel, and Polo Ralph Lauren.
By Kristen Nichols
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Every Type of Engagement-Ring Cut Celebrities, From Taylor Swift to Elsa Hosk, Prefer
Here's the breakdown.
By Ana Escalante
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Jumpers and Sweaters
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I Got My Love for Cozy Sweaters From My 63-Year-Old Mom—Here Are 24 We're Both Eyeing RN
Specifically from J.Crew, Reformation, and Banana Republic.
By Nikki Chwatt
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I'm Upgrading My Sweater Collection, so I Found the 31 Most Elegant Options From Zara, J.Crew, Toteme, and More
Trust me, these will sell out fast.
By Kerane Marcellus
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Suddenly, Every Fashion Person Is Wearing the Sweater Trend That Was Considered Ugly Not That Long Ago
Oh, how the tables have turned.
By Kerane Marcellus
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The Retail Gods Must Be Dishing Out Blessings Because Nordstrom Sweaters Are on Sale—I Like These Styles Best
Deep discounts on gorgeous knits ahead.
By Chichi Offor
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Unsurprisingly, I'm Living in Sweaters—These Are the 8 Trending Styles I'm Wearing This Winter
Some fresh silhouettes to liven up your wardrobe.
By Judith Jones
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Don't Even *Think* About Wearing a Sweater Unless It's One of These "Rich" Trends
If I were you, I'd listen carefully.
By Anna LaPlaca
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The Cardigans We're Adding to Our Carts—From Sophisticated Styles to Bold Colors
Crochet, gauzy knits, and stripes galore.
By Kristen Nichols
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I'm a Creative Director—5 Sweater Trends I'm Buying in 2025 and 5 I'm Skipping
Caroline Belhumeur knows best.
By Nikki Chwatt
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I'm Primarily Interested in Sweaters From Gap, Zara, and J.Crew—These Chic Styles Are My Favorite
We've hand-picked the best of the bunch.
By Chichi Offor
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The New-Season Sweaters Fashion People Are Choosing Over Standard Crewnecks
Fresh and modern.
By Judith Jones
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Lingerie
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My Favorite Dresses, Skirts, and Jeans Look So Much Better with These 10 Shapewear Pieces
Skims, Spanx, and more.
By Ana Escalante
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I'm Serious About Comfort, and These 20 Cotton Bras Pass the Test
Trying is believing.
By Sierra Mayhew
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And Now, the Best Shapewear for Every Type of Dress
Straight from a pro.
By Dale Arden Chong
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I Have a Solid Collection of Lingerie—These 5 Brands Are My Go-To's
These five brands are game changers, according to a lingerie expert.
By Grace O'Connell Joshua
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I'm Ditching My Strapless Bras for These 18 Well-Reviewed Alternatives
These are genius.
By Anna LaPlaca
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10 Bra Brands With the Best Online Reviews
Because comfort and support are key.
By Sierra Mayhew
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The Best Backless Bras to Pair With All Your Tricky Tops and Dresses
My favorite magic trick.
By Sierra Mayhew
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The Reviews Don't Lie: This Is the Best Tummy-Control Underwear on the Internet
The best of the best.
By Indya Brown
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Normally, I Hate Bras, But These 24 Lace Ones Are the Exception
They're too pretty to pass up.
By Jasmine Fox-Suliaman
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I Go to Reddit for Everything, and Anonymous Strangers Say These Are the Best Underwear and Bra Brands
Let's talk undies.
By Sierra Mayhew
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Luxury
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I’m a Francophile—30 French Gifts I’d Be Thrilled to Receive
From Chanel nail polish to Sézane sweaters.
By Kristen Nichols
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Bows! Beads! Velvet! 31 Prada Items Fashion People Will Be Wearing to Every Holiday Party in Milan, Paris, and NYC
Everything chic women will want to wear this season.
By Eliza Huber
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Kendall Jenner Just Wore the Next It-Girl Bag That On-the-Go Fashion People Will Be Buying in 2026
Yes, it's from The Row.
By Nikki Chwatt
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30 Gift Ideas for the Most Well-Dressed Traveler You Know
They're thoughtful, useful, and so very chic.
By Allyson Payer
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35 No-Fail Holiday Gifts for In-Laws—You're Welcome
This might be your most difficult decision of the year.
By Sierra Mayhew
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31 *Fancy* Gifts for the Girl Who's Not Familiar With a Budget
Let her live!
By Nicole Akhtarzad Eshaghpour
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I Did a Deep Dive Into Net-a-Porter's Black Friday Sale—39 Chic Buys You Won't Regret
Run, don't walk.
By Judith Jones
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What Fashion Insiders Are *Really* Giving (and Getting) This Holiday Season
From The Row to Reformation.
By Nikki Chwatt
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I'm Betting On It: 5 Designer Items Celebs Will Wear This Holiday Season
Predictions so good, one of them already came true.
By Sierra Mayhew
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Classic Coats Are So 2024—This Winter, the Chicest People Are Opting for This Specific Statement Style
It looks undeniably rich.
By Anna LaPlaca
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More From Shopping
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I Got My Love for Cozy Sweaters From My 63-Year-Old Mom—Here Are 24 We're Both Eyeing RN
Specifically from J.Crew, Reformation, and Banana Republic.
By Nikki Chwatt
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I Just Got Back From Rome, and Now I Want to Add These 35 Zara Items to My Wardrobe
Siri, how do you say elegant in Italian?
By Caitlin Burnett
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Bows! Beads! Velvet! 31 Prada Items Fashion People Will Be Wearing to Every Holiday Party in Milan, Paris, and NYC
Everything chic women will want to wear this season.
By Eliza Huber
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From Under-$250 Drop Earrings to Extravagant Diamond Pendants, These Are the Best Jewelry Gifts of 2025
There's simply nothing better to unwrap.
By Kristen Nichols
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Shop 30 of This Week's Best New Arrivals
Before all your friends do.
By Nicole Akhtarzad Eshaghpour
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This TikToker "Unintentionally Ran an 8-Minute Mile" in These Loafers—They're That Comfy
Viral alert.
By Iris Goldsztajn
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I'm Curvy and Live for Baggy Jeans—15 Pairs I Swear By
Tried and tested.
By Indya Brown
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Kendall Jenner Just Wore the Next It-Girl Bag That On-the-Go Fashion People Will Be Buying in 2026
Yes, it's from The Row.
By Nikki Chwatt
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