Shopping
What to buy, where to buy it, and who to buy it from. Discover the looks and styles our editors are buying - and wearing.
The Latest
-
-
The Official Dos and Don'ts of Black-Tie Attire for Women
Serious rules for serious dress codes.
By Lauren Eggertsen
-
The Top 10 Things to Buy This September If You Want Cooler Outfits and More Compliments
Fall is in full swing.
By Allyson Payer
-
I'm Bored With My Closet—These 33 Chic Nordstrom Pieces Have the Power to Turn Things Around
Effortless and expensive-looking is the vibe.
By Jennifer Camp Forbes
-
France Is a Mindset—7 Parisian-Chic Outfits I'm Wearing This Fall in NYC
Elevated basics and monochromatic ensembles.
By Josephine Hadjiloucas
-
Who What Wear Editors Told Me Their 30 Best Fashion Finds This Month
Here's what's in our carts.
By Kristen Nichols
-
8 Outdated Jacket Trends We're Skipping and 8 We're Buying Instead
Time for a new topper.
By Judith Jones
-
I Asked a Fashion Designer What to Buy From H&M Studio's Pre-Fall Collection—Here's What She Said
Everything is seriously so good.
By Nikki Chwatt
-
I Shop for a Living—These 36 Items Are Currently at the Top of My Wish List
From clothing to home goods.
By Chichi Offor
-
Affordable
-
-
Everyone Will Think You Spent a Fortune on These 34 Under-$275 Fashion Finds
Trust me.
By Nikki Chwatt
-
17 Gap and Old Navy Pieces That Look Like They Belong on a Boat in Saint-Tropez
Chic.
By Erin Fitzpatrick
-
Stop Attempting to Navigate Zara—I, an Expert, Dug Up All the New Items Worth Buying
Twenty-seven of them, to be exact.
By Eliza Huber
-
Keep This Between You and Me: I Just Found a $165 Alt for The Row's Viral and Sold-Out $1300 Heels
You're welcome.
By Nikki Chwatt
-
These Rich-Looking Pieces Are All Under $100 and Will Transform Your Style Now Through Fall
Affordable and stylish.
By Michelle Scanga
-
These 33 New Zara Finds Are the Secret Sauce to Your Chicest Summer Outfits
Cue the compliments.
By Judith Jones
-
I Shop for a Living: These Are the 7 Coolest Brands I Always Buy on Amazon
Plus, they're all pretty affordable.
By Judith Jones
-
I'm Heading to Mallorca and Ibiza—These 30 Zara Pieces Will Be the Backbones of My Wardrobe
Guaranteed.
By Anna LaPlaca
-
I Proved It—Everyone Thinks These 39 Old Navy, Gap, and Zara Items Are Designer
Run and swipe.
By Eliza Huber
-
The Perfect $16 Tank Top and More Zara Items I'm Texting Everyone I Know About
Elite finds.
By Eliza Huber
-
Athleisure
-
-
I Swear That Dressing Like Hailey Bieber at Pilates Makes My Form Infinitely Better
Five looks I can't stop re-creating.
By Nikki Chwatt
-
Bike Shorts Have Lost Their Luster—This Is the Sporty Trend Fashion People Are Wearing Instead
They're sporty even if you're not.
By Kerane Marcellus
-
The One-Piece That's Basically Required If You're in Tracy Anderson's "Tamily"
AKA the obsessive Tracy Anderson community.
By Nikki Chwatt
-
The Reviews Don't Lie—These Are the Best Leggings on Amazon
Hands down.
By Nicole Akhtarzad Eshaghpour
-
In Barcelona and Madrid, All the Most Stylish Girls Wear This Easy Basic
I think we all collectively forgot about these.
By Tara Gonzalez
-
We Asked, They Answered: Is It Really Necessary to Swap My Leggings and Sports Bras for Nontoxic Ones?
Clean gear and clear answers.
By Nikki Chwatt
-
Not Just Any Black Leggings—6 Viral Pairs That Have Reached Cult Status
According to celebs, stylists, and editors.
By Anna LaPlaca
-
5 Activewear Trends I Spot in Every Pilates Studio in Manhattan
What NYC fashion people are wearing to work out.
By Natalie Cantell
-
If I Want My Leggings to Be Extra Flattering, I Look for This One Thing
A total game changer.
By Sierra Mayhew
-
Whenever I Get Home, I Slip Into This One Staple
The definition of comfort first.
By Sierra Mayhew
-
Basics
-
-
A White T-Shirt Is My Holy Grail of Basics—Here Are the Styles I Wear the Most
You'll want to try all of them.
By Kerane Marcellus
-
I Shop All Day for a Living—These Are the Coolest Things I've Seen This Month
I can't stop thinking about them.
By Nicole Akhtarzad Eshaghpour
-
7 Dated Fall Basics I Just Found Hiding in My Closet and Immediately Removed
In with the new.
By Allyson Payer
-
This Simple Fashion Person–Approved Layering Technique Changed the Way I Wear My Basics
Effortlessly cool.
By Josephine Hadjiloucas
-
Cool Dressers in NYC Are Wearing This Off-Kilter Basics Trend—25 Pieces I'm Shopping Because of It
Unexpected but so cool.
By Kerane Marcellus
-
I Take Beauty Sleep Seriously—8 Overnight Masks That Give Me Better Skin by Morning
Low-effort, high-impact.
By Kaitlyn McLintock
-
Cue the Makeover Montage: My Bestie Wants a Closet Refresh, so I Sent This List of 11 Must-Have Basics
Lace-trimmed skirts and mesh ballet flats ahead.
By Josephine Hadjiloucas
-
Meet Your New 2025 Basics Wardrobe: 11 Holy-Grail Pieces Everyone Is Wearing
Give your closet a boost.
By Allyson Payer
-
I'm a Mom and Expert Shopper—Here's What's on My Back-to-School Shopping List
Backpacks, water bottles, sneakers, and more.
By Judith Jones
-
What to Buy From J.Crew If Your Vibe Is Sofia Richie But Your Budget Is $200
Prepare to look chic.
By Nicole Akhtarzad Eshaghpour
-
Denim
-
-
Is It Just Me, or Is Every Cool Girl Wearing This Denim Trend Instead of Baggy Jeans?
Photos are proving yes.
By Michelle Scanga
-
Yep, This Non-Skinny Jeans Trend Is Defining 2025—Take Note
It's taken over.
By Anna LaPlaca
-
Fashion It Girls Love This Controversial Pant Trend, so I Tried It for Myself
Effortlessly cool.
By Judith Jones
-
If You're Trying to Dress Like a French Woman This Fall, Skip These Denim Trends
The first one pains me to say.
By Sierra Mayhew
-
French Women Are Giving Up Linen Shorts for This Trendier But Divisive Style
From Paris to Saint-Tropez.
By Ana Escalante
-
This Denim Trend Is All New Yorkers and French Women Are Wearing This Season
Add it to your closet now.
By Ana Escalante
-
Cool It On the Skinny Jeans—Chic People Are Wearing These 6 Fall Denim Trends Instead
Are you taking notes?
By Anna LaPlaca
-
Hold the Light-Blue Jeans—People in Paris Know This Denim Trend Is Far Superior for Fall
It's so elegant.
By Anna LaPlaca
-
I Tested TikTok's Favorite Jean Shorts—Here Are the Pairs Actually Worth Buying
Summer’s not over yet.
By Bailey Burke
-
I Just Found the Everyday Jeans That Check Every Single Box
Your search for the perfect pair of jeans ends here.
By Sasha Mironer
-
Dresses
-
-
The Official Dos and Don'ts of Black-Tie Attire for Women
Serious rules for serious dress codes.
By Lauren Eggertsen
-
The Pretty Dress Trend Everyone Is Skipping Jeans and Trousers For
No really.
By Anna LaPlaca
-
Everyone's Wearing Dôen Dresses—These 31 Alts Embody the Vibe But Are Under $200
You're welcome.
By Nikki Chwatt
-
I Haven't Worn a Dress in a Year, But These 37 From Reformation Are Making Me Want to Change That
Just slip these on.
By Kerane Marcellus
-
Forget Trying Hard—This Dress Trend Is Every Stylish Woman's Secret to No-Effort Dressing
Putting together an outfit has literally never been easier.
By Eliza Huber
-
From Polka Dots to Pucci Prints—6 Dress Trends Fashion People With Taste Are Wearing This Summer
Which one will you try?
By Judith Jones
-
Your Summer Baby Shower Style Guide—Because White Eyelet Isn't the Only Option
If you’re in the trenches of baby shower season, this is for you.
By Sierra Mayhew
-
It Girls Made It Famous, Reality Stars Made It Ubiquitous, But the Bandage Dress Started Here
A walk down memory lane.
By Sierra Mayhew
-
The 7 Dress Trends You'll Be Seeing Everywhere From Now Until 2026
Of the moment *and* timeless.
By Eliza Huber
-
The Dos and Don'ts of What to Wear to a Gala
Take note.
By Jasmine Fox-Suliaman
-
Handbags
-
-
I Test-Drove the Iconic Birkin Bag—Here's Everything I Loved (and Learned) About the Iconic Style
Spoiler alert: It’s a better investment than the S&P 500.
By Sierra Mayhew
-
Coach Bags Are Having a Moment—These Are Styles Our Editors Love
See which styles are going viral.
By Emma Spedding
-
If a Fashion Editor Is Buying a Designer Bag, It's From One of These Labels
Stunning silhouettes ahead.
By Bobby Schuessler
-
Who Needs a New Workbag? I Tested the Longchamp Le Pliage Bag to See If It's the Right Fit
Is it too good to be true? Find out.
By Kerane Marcellus
-
I Own Over 8 Staud Bags, But These 4 Are the Ones I Actually Tell People to Buy
Confession time.
By Jasmine Fox-Suliaman
-
Is the Elegant Ferragamo Hug Bag Gen Z Approved? Here's My Honest Review
Is it worth the investment? Find out.
By Kerane Marcellus
-
I Just Got Back From Barcelona and Amsterdam—Every Single Girl Was Carrying This Anti-Minimalist Bag
Not even exaggerating.
By Anna LaPlaca
-
I Tried The Row's Margaux—Here's My Full Review of the Cult Bag
Get it while it's hot.
By Ana Escalante
-
Tory Burch Just Released a Bag Version of Its Viral Pierced-Toe Mules, and We're Obsessed
Can you say sell out?
By Eliza Huber
-
The 14 Best Clear Bags That Are Stadium-Approved
Whether you're an Eras or Renaissance tour kinda gal.
By Sierra Mayhew
-
Jewelry
-
-
This Is the Unexpected Jewelry Trend That'll Be Everywhere This Fall
The best kind of eye candy.
By Kerane Marcellus
-
The Freaky Jewelry Trend That Tastemakers Are Bringing Back From the Dead
Like it's 2002.
By Anna LaPlaca
-
Hold the Diamonds—Fashion People Are Ditching Tennis Necklaces for This Fresh Jewelry Trend
Cooler than tassels, TBH.
By Ana Escalante
-
Mark My Words: These 6 Jewelry Trends Will Define Summer 2025
Bijoux abound.
By Jasmine Fox-Suliaman
-
All of My Friends With Cool Style Are Doing This Ear Piercing Trend That'll Never Become Dated
Stacks on stacks.
By Kerane Marcellus
-
The Cartier Collection to Pass Down for Generations
The Panthère de Cartier leaves a roaring legacy.
By Anneliese Henderson
-
Something Old, Something New: Your Guide to the Best Luxury-Engagement-Ring Designers
From a bride-to-be.
By Ana Escalante
-
These 6 Summer Jewelry Trends Are Highly Coveted by Cool People With Taste
Luxury ahead.
By Ana Escalante
-
5 Jewelry Trends I'm Buying This Summer to Make My Basic Outfits Look Expensive and Cool
Hits "add to cart."
By Kerane Marcellus
-
The Story Behind That Ring You Can't Stop Seeing
It's dainty, sculptural, and tasteful.
By Nikki Chwatt
-
Jumpers and Sweaters
-
-
Everyone Will Soon Be Ditching Black Sweaters for Ones in These 8 Color Trends
The time to buy your knitwear is now.
By Allyson Payer
-
Stylish Women in Marseille and Cadaqués Swap Out Their Cashmere Sweaters for This Breezier Alt Every Summer
Vintage J.Crew coded.
By Eliza Huber
-
I Wear Cashmere Year-Round Thanks to This Genius Sweater Alternative
So simple but so good.
By Lauren Adhav
-
A Cashmere Sweater Is a Classic (and Suddenly Essential) Fashion-Person Staple—Here Are the Best to Shop
A closet essential.
By Kristen Nichols
-
Goodbye, Chunky Sweaters—This Sleek Tom Ford for Gucci–Esque Alt Is Here to Stay
Hot.
By Eliza Huber
-
From Cozy to Chic: 31 Sweaters to Style for the Perfect Date-Night Outfit
Guaranteed to secure you a second date.
By Sierra Mayhew
-
27 Mock-Neck Sweaters to Consider If Your Winter Aesthetic Is Cozy and Cute
The kind of turtleneck that won't suffocate you.
By Sierra Mayhew
-
The Sweater Trend Stylish People in London and NYC Are Wearing Again This Winter
Cozy meets chic.
By Yusra Siddiqui
-
This Cult British Knitwear Brand Just Landed on Nordstrom
Sienna Miller is a fan.
By Emma Spedding
-
Sweater-Vests Are Every Stylish Woman's Bulky-Knit Solution—Here's How to Style Them
And the best ones to buy.
By Copelyn Bengel
-
Lingerie
-
-
My Favorite Dresses, Skirts, and Jeans Look So Much Better with These 10 Shapewear Pieces
Skims, Spanx, and more.
By Ana Escalante
-
I'm Serious About Comfort, and These 20 Cotton Bras Pass the Test
Trying is believing.
By Sierra Mayhew
-
And Now, the Best Shapewear for Every Type of Dress
Straight from a pro.
By Dale Arden Chong
-
I Have a Solid Collection of Lingerie—These 5 Brands Are My Go-To's
These five brands are game changers, according to a lingerie expert.
By Grace O'Connell Joshua
-
I'm Ditching My Strapless Bras for These 18 Well-Reviewed Alternatives
These are genius.
By Anna LaPlaca
-
10 Bra Brands With the Best Online Reviews
Because comfort and support are key.
By Sierra Mayhew
-
The Best Backless Bras to Pair With All Your Tricky Tops and Dresses
My favorite magic trick.
By Sierra Mayhew
-
The Reviews Don't Lie: This Is the Best Tummy-Control Underwear on the Internet
The best of the best.
By Indya Brown
-
Normally, I Hate Bras, But These 24 Lace Ones Are the Exception
They're too pretty to pass up.
By Jasmine Fox-Suliaman
-
I Go to Reddit for Everything, and Anonymous Strangers Say These Are the Best Underwear and Bra Brands
Let's talk undies.
By Sierra Mayhew
-
Luxury
-
-
Whoa: Shopbop's Having a Major Labor Day Sale—These Are the Most Important Items to Add to Your Cart
From staple jeans to cozy cardigans.
By Judith Jones
-
The 8 Best Pieces to Invest In for Fall 2025
Shop the edit.
By Kristen Nichols
-
Quiet Luxury Is in the Lead—10 Low-Key Brands That Are the Epitome of Chic
Meet the brands that whisper.
By Yusra Siddiqui
-
I Visited the Stunning New Rolex Boutique in the Hamptons and Tried On the Buzziest Watches
Everything to know about the new flagship store.
By Kristen Nichols
-
Count on It—These 43 Fall Finds Will Be Sold Out by September 1
I'm rarely wrong about these things.
By Eliza Huber
-
50 Years Later, Bottega Veneta's Signature Weave Remains Unmatched
In honor of the anniversary, we tested out four of 2025's most-wanted Intrecciato bags.
By Eliza Huber
-
A Luxury Sale Hates to See Me Coming—38 Saks, Ssense, and Moda Finds I Raced to Fill My Cart With
Epic finds, to say the very least.
By Anna LaPlaca
-
These Bags From The Row Are Just as Coveted as the Margaux
Plus, a hot tip for how to buy a new Margaux bag.
By Kristen Nichols
-
25 Designer Bags Everyone Will Be Scrambling for This Fall
Get them before they're gone.
By Nicole Akhtarzad Eshaghpour
-
The Coveted Jewelry Designers Entering Group Chats on the Upper East Side
They are the most in-demand.
By Kristen Nichols
-
More From Shopping
-
-
5 Fall Nordstrom Outfits Under $425 That Give Off "I Hired a Personal Stylist" Energy
Fashionable 'fits.
By Bobby Schuessler
-
These 33 New Fall Zara Items Are Giving Off "I'm Chic Walking in a Metropolitan City" Energy
Cool, elevated, and forward pieces.
By Bobby Schuessler
-
I Swear That Dressing Like Hailey Bieber at Pilates Makes My Form Infinitely Better
Five looks I can't stop re-creating.
By Nikki Chwatt
-
The Pretty Dress Trend Everyone Is Skipping Jeans and Trousers For
No really.
By Anna LaPlaca
-
People With Impeccable Taste Swear By COS—21 Chic Sale Finds to Take Advantage of Right Now
25% off? Yes, please.
By Jennifer Camp Forbes
-
The 6 Shoe Trends Well-Dressed People Are Wearing With Pants and Jeans (Instead of Sneakers)
Flat and heels to pair with pants and jeans.
By Allyson Payer
-
These 32 Elevated Nordstrom and Zara Finds Make Getting Ready So Much Easier (and Chicer)
Here's to effortless outfits.
By Jennifer Camp Forbes
-
Here's What to Look For If You Want Ballet Flats That Scream 2026
If you haven't upgraded your ballet flats by now, wyd?
By Sierra Mayhew
-