Fashion
Outfits for all occasions and styles for all seasons, hand-picked by the editors and fashion fanatics of Who What Wear
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After Weeks of Searching, I Finally Found the Perfect Winter Bag, and It’s Quietly on Sale
Elegant and practical.
By Marina Avraam
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I Have Designer Taste But a Tight Budget—The Expensive-Looking Trousers I Wear on Repeat Are On Sale
They're selling out at a supersonic speed.
By Ava Gilchrist
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I Don’t Normally Shop the Sales, But I’m Making an Exception for Sienna Miller’s Favourite Earrings
I can't resist.
By Natalie Munro
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This Cashmere Cardigan Is Fashion’s Best-Kept Secret—Now, in a Rare Move, It’s in the Sale
Straight from an editor's wardrobe.
By Florrie Alexander
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I've Spotted So Many Londoners Wearing This Timeless Cashmere Jumper
A caspule wardrobe hero.
By Florrie Alexander
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Kate Middleton’s Most-Worn Jewellery Brand Is on Sale—Including Her Chic, Signature Necklace
So elegant.
By Marina Avraam
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Everywhere I Look Stylish Londoners Are Wearing This Polished Coat—Now, It's on Sale
It's already sold out once.
By Florrie Alexander
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I Only Invest in Luxurious Wool Staples for Winter—COS’s On-Sale Pieces Tick Every Box
Cosy and chic.
By Marina Avraam
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The Row! Ferragamo! Toteme! My Most Coveted Designer Buys Are Now Up to 50% Off
Bags, coats, cashmere and more.
By Florrie Alexander
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DeMellier’s Black Friday 2025 Sale Is the One I’ve Been Waiting for—Here’s How to Get 20% Off
Thank me later.
By Florrie Alexander
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I Always Do My Christmas Shopping in the Sales—These 29 Gifts Come Editor-Approved
From designer bags to beauty favourites.
By Florrie Alexander
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Nobody Makes Denim Look Chicer Than French Women—3 Shoe Trends They're Styling with Cigarette Jeans Right Now
Inspiration incoming.
By Natalie Munro
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I Always Buy Designer Bags When They're On Sale—These 33 Are Excellent Finds
Smart shopping.
By Hannah Almassi
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I Set Myself a Strict Black Friday Budget to Elevate My Wardrobe—13 COS, Mango and Ref Pieces I Chose
Chic finds only.
By Marina Avraam
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I'm Still in Shock: Mulberry's Rare 2025 Black Friday Sale Is Full of Iconic It Bags
Timeless classics.
By Florrie Alexander
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It's Ugg Season—Selena Gomez's Knitwear Styling Has Made the Controversial Shoes Feel Undeniably Luxe
The chicest way to wear them.
By Natalie Munro
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I'm Only Interested in Expensive-Looking Black Friday Deals—Here's My Chic Sale Wish List
Elegant, timeless and on sale now.
By Florrie Alexander
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I'm Hitting Pause on These 7 "Dated" Winter Shoe Trends and Slipping Into These Options Instead
Hit the refresh button.
By Melissa Epifano
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Elegant Dressers Can't Stop Wearing This Polished Colour This Winter (and It's Not Black, Brown or Cream)
It's inherently polished.
By Brittany Davy
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6 Expensive-Looking Party Trends Marks and Spencer Is Backing in a Big Way This Year
I'm seriously impressed.
By Harriet Davey
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I Can't Believe It—The Leather Jacket Stylish Londoners Wear on Repeat Is in the Black Friday Sale
This is the only leather jacket you'll ever need.
By Sophie Robyn Watson
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Kate Middleton’s Sleek, Timeless Handbag Rarely Goes on Sale—Now It’s 20% Off for Black Friday
A royally good saving.
By Marina Avraam
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I Gasped—The COS Jeans Fashion Editors Have Been Secretly Wearing for Years Are Finally on Sale
They're already selling fast.
By Florrie Alexander
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Just as Chic as Black and Navy, Jumpers in This Colour Always Look Elegant With Jeans
Your winter wardrobe will thank you.
By Natalie Munro
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I Only Buy My Winter Basics During Black Friday—17 Expensive-Looking Pieces to Keep You Warm and Chic
I'm stocking up.
By Marina Avraam
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No Need for Sparkles or Velvet—This Is the Elegant Dress Trend J.Lo Is Wearing Instead
I'll follow her lead.
By Natalie Munro
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From the Biebers to the Beckhams, These Are the 10 Best-Dressed Celebrity Couples From the Past Decade
Everything is romantic.
By Ava Gilchrist
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Coat Season Is Here—7 Highly Chic, Elevated-Looking Styles You Need to See
The best for every budget.
By Florrie Alexander
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I Want to Look Elegant and Feel Cosy This Winter—9 Anti-Trend Outfits I Know Will Nail the Brief
Yes, you can look chic when it's cold.
By Brittany Davy
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Massimo Dutti’s Black Friday Sale Is Officially Here—11 Chic Pieces Already In My Basket
I'm so excited.
By Maxine Eggenberger