Fashion
Outfits for all occasions and styles for all seasons, hand-picked by the editors and fashion fanatics of Who What Wear
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I've Been a Stylist for Over 10 Years, and I Swear By H&M's Affordable Cashmere
If you know, you know.
By Emily Dawes
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I’m Not Saying to Pause Knee-High Boots, But the Runways Are Backing This Classic Style Instead
You can't go wrong.
By Maxine Eggenberger
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Finally, There's a Trending Bag I Can Actually Fit Everything In
About time, too.
By Maxine Eggenberger
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Knowing Which Shoes to Wear With Flares Is Tricky—Here Are 6 Styles That Work Best
A big shoe dilemma, solved.
By Melissa Epifano
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I Just Went to Paris—Here's Everything I Saw Fashionable French Women Actually Wearing
Classics you'll wear forever.
By Emily Dawes
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If You Think Neutrals Are "Boring", These 5 Cream Winter Outfits Will Change Your Mind
So easy to copy.
By Harriet Davey
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You May Disagree, But We Think These 6 Jeans Trends Are Outdated for Autumn 2025
Our editors have spoken.
By Brittany Davy
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I've Done the Research: These 19 Brands Consistently Deliver the Best Knitwear on the Market
From Uniqlo to The Row.
By Maxine Eggenberger
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My Waisted Cardigan Earns Me the Most Compliments—I Found Another 12 That Are Just as Good
The elegant knit to know.
By Florrie Alexander
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Straight From Milan Fashion Week: 5 Chic Trends That Are About to Be Everywhere
These are the trends you need to know.
By Natalie Munro
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Sumptuous Suede, Soft Layers and Elegant Accessories: What Luxury Looks Like for Winter 2025
The smartest investments.
By Emily Dawes
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I’ve Always Been Anti-Trainers, But This Trending Sneaker Style Has Converted Me
Forget high-tops.
By Ava Gilchrist
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I'm Building an Elegant, Cosy Wardrobe—This Cashmere Knit Is Top of My Wish List
And it's from the high street.
By Florrie Alexander
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Victoria Beckham Wore the Pretty Colour Combo Chic Dressers Will Be Copying ASAP
Myself included.
By Natalie Munro
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They're Here: 5 Expensive-Looking Shoe Colours That Will Instantly Make You Look Elegant and Put-Together
And they're perfect for autumn.
By Imani-Nia Francis-Tsolaki
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Forget Jeans and Flats for a Second—I'll Be Rotating This Very Specific Dress and Boot Combo All Winter Long
A winning duo.
By Chloe Gallacher
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Adidas's Lace-Up Ballerina Sneakers Are Finally Back in Stock, and We Can Confirm They're Worth the Hype
Sprint!
By Kaitlin Clapinski
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Cooler Than a Trench, This Coat Trend Is Quietly Taking Over for Autumn
Suede protector at the ready.
By Michelle Scanga
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Not Ankle Boots—The Rich-Looking Shoe Trend That’s Quietly Taking Over for Autumn 2025
They have outfit-transforming powers.
By Michelle Scanga
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So Long, Leggings—I'm Replacing My Most Comfortable Pair of Trousers With This Chic and Practical Style This Autumn
Not jeans, not wide-leg trousers…
By Ava Gilchrist
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My Friend Wants a Rich-Looking Winter Wardrobe—I Sent Her These Elegant New-In Finds to Consider
I know my stuff.
By Emma Spedding
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Suddenly, All the Chicest Outfits On My IG Have This "Dated" Print in Common
You need to check it out.
By Maxine Eggenberger
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Suddenly, Fashion People in London, Paris and New York Are Swapping Their Flats for This Elegant Alternative
And they're actually comfortable.
By Harriet Davey
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I'm a Modest Dresser—Here Are the Standout Pieces I've Seen This Month
Because modest doesn't mean boring.
By Humaa Hussain
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The Stats Don't Lie: These Are the 11 Most Classic Designer Handbag Brands of Our Generation
Immortal appeal.
By Maxine Eggenberger
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Adored By Celebrities and Socialites, This 64-Year-Old Gucci Bag Has Just Been Given a Modern Makeover
A classic since 1961.
By Ava Gilchrist
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Elegant Fashion Is All I Can Think About—30 New-In Mango, Reformation and Massimo Dutti Buys I'm Currently Eyeing
A super-refined edit.
By Humaa Hussain
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Jacquemus X Nike’s It Trainers Have Landed and Will Probably Sell Out ASAP—This Is How I'd Wear Them
An unexpectedly brilliant collab.
By Natalie Munro
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Arket Just Launched a Secret Sale—These 23 Pieces Could Definitely Pass for Designer
No need to thank me.
By Poppy Nash
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7 Street-Style Trends That Dominated Milan Fashion Week
Ciao from Italy!
By Brittany Davy