Fashion
Outfits for all occasions and styles for all seasons, hand-picked by the editors and fashion fanatics of Who What Wear
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I’ve Been Searching for the Next Big Flat-Shoe Trend—I’m Convinced This Effortless Style Is It
Millennials, brace yourselves.
By Ava Gilchrist
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9 Prada Bags That Will Never, Ever Go Out of Style
The proof is in the nylon.
By Maxine Eggenberger
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My Chicest Colleague Just Tipped Me Off: This Expensive-Looking Zara Jacket Will Have Sold Out by the Weekend
This office's buzziest buy.
By Natalie Munro
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Arket’s Cult Barn Jacket Sold Out in Days—Now It’s Back in an Even Chicer Shade
All our editors are into it.
By Marina Avraam
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Jennifer Lawrence Just Wore the Boot Style I’ve Always Said Works Best With Straight-Leg Jeans
An enduringly chic silhouette.
By Natalie Munro
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H&M Is My Favourite Place to Shop for Expensive-Looking Knitwear—17 Pieces That Prove Why
Cue cosy season!
By Eliza Huber
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I Know You're Stylish If You're Wearing Knitwear in This Chic Colour Instead of Black or Brown Right Now
Five outfits to rely on.
By Katie Sims
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They’re Back—7 Iconic Designer Bags Fashion People Are Falling for Again in 2025
Back and better than ever.
By Florrie Alexander
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So, You Want an Elegant-Looking Wardrobe This Winter? I’d Start With These 6 Timeless Staples
From timeless coats to expensive-looking trainers.
By Jennifer Camp Forbes
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9 Elegant Dress-and-Boot Outfits Stylish Women in London and Copenhagen Are Wearing Instead of Jeans This Winter
So many possibilities.
By Natalie Munro
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Shearling, Leather, Suede! 11 Timeless Coats From the Parisian Brand Fashion People are Obsessed With
So much to choose from.
By Brittany Davy
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Not Black, Not White—This Is the Chic Neutral Colour Combo People in Paris Are Styling
50 shades of chic.
By Ava Gilchrist
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Jeans, Jacket, Shoes: This Precise 3-Part Outfit Is What the Coolest Fashion People Are Wearing
A foolproof formula.
By Natalie Munro
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11 Winter Staples You'll Come Back to Year After Year (After Year)
A ready-made capsule.
By Maxine Eggenberger
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I Don't Do Uncomfortable Shoes—Kendall and J.Law Just Wore the Newly Trending Flats I’m Ready to Buy
I'm feeling inspired.
By Natalie Munro
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Victoria Beckham Just Wore the Shoe Colour That Makes Burgundy Dresses Look Extremely Elegant
Chic every time.
By Natalie Munro
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If You're Going to Wear Leggings in Autumn 2025, Wear Them in This Shade With White Trainers
As spotted on Jennifer Lopez in NYC.
By Nikki Chwatt
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I Spent Hours in the M&S Changing Room—9 New-In Buys That Will Sell Out First
From cosy knits to smart tailoring.
By Florrie Alexander
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Not Your Nana’s Knitwear—Stylish Dressers are Turning to This Unassuming Accessory to Look Chicer This Winter
Cutting shapes.
By Ava Gilchrist
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Bored of Black? All the Chicest Women I Know Are Wearing Outfits in This Elegant Colour Instead Right Now
Trust me.
By Harriet Davey
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Is it Just Me, or Are Stylish Londoners Suddenly Swapping Their Cream Knits for This Just-as-Classy Alt?
Spoiler alert: it's not just me.
By Poppy Nash
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Not Black, Not White: This Is the Neutral Knitwear Trend Fashion People Are Reaching for Now
The style set's new favourite.
By Natalie Munro
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Trust Me: If You Pair This Coat With These Shoes, You Can Wear Anything Underneath and Still Look Chic
A foolproof formula.
By Natalie Munro
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Sorry, Puffers: A Wool Jacket Is My Secret to Looking Chic in the Cold, and These 6 Are Impeccable
Sleek and warm.
By Marina Avraam
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Laura Harrier Can't Stop Carrying This Timeless The Row Bag (and No, It's Not a Margaux)
One, two, three times in one week.
By Eliza Huber
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Turns Out, Chic New Yorkers Are Wearing These 5 Colour Trends Over Everything Else Right Now
They know their stuff.
By Chloe Gallacher
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Fashion Insiders Love This Expensive-Looking Sell-Out Jacket From H&M—Now, It's Back in Stock
The only jacket I need.
By Imani-Nia Francis-Tsolaki
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I’ve Done the Research—These Are the 5 Winter Shoe Trends Everyone Will Be Wearing On Repeat
Your winter footwear edit.
By Humaa Hussain
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Claudia Winkleman Just Wore the £50 COS Knit I've Loved for Years—And It's Still In Stock
So chic.
By Marina Avraam
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21 Chic New Buys From COS, Massimo Dutti and Reformation That Pass for Designer
A luxurious-looking list.
By Remy Farrell