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I Only Shop Reformation in the Sale—11 Chic, Timeless-Capsule Wardrobe Buys That Are 30% Off
So many celeb-approved It buys.
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These Are the 7 Biggest Shoe Trends of 2026, According to the Runway
Step into 2026 in style.
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The Celebrity-Approved It Bag Everyone Will Be Carrying in 2026
A new style to treasure forever.
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I'm in the Mood for Something New Yet Timeless—These H&M and Zara Buys Are It
Peek at an editor's wish list.
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Your Winter Wardrobe Starts With These Chic Staples
Sponsor Content Created With COS
The ultimate inspo.
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I Want to Look Elegant and Classy 24/7—These Are the 11 Timeless Brands I'm Into
From COS to The Row and back.
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7 Winter-Wardrobe Staples to Carry You Through the Cold Snap
Baby, it's cold outside.
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I'm All About the Understated Luxury Look—These Saint Laurent Bags Are It
Forever favourites.
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15 New Buys From Zara, & Other Stories and COS That You'll Mistake for Designer
Premium look, high-street price.
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Yes, Black and White Is Classic, But Sofia Richie’s Colour Combination Looks Much More Expensive
My new go-to.
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My Friend Asked Me to Update Her 2026 Wardrobe on a Budget—8 Chic Zara, COS and H&M Pieces I Chose
It’s practically a hobby at this point.
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According to 5 French Women With Impeccable Taste, These Are the Chicest Luxury Buys for Winter 2026 and Beyond
The designer wish list worth knowing.
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If Your Aesthetic Is Designer But Your Budget Is H&M, These 24 New Arrivals Will Deliver Luxe Vibes
Shop everything from rich fabrics and textures to lovely, well-constructed pieces.
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My Friend Asked Me Which Uggs I Think Are Worth Buying This Winter—These Are the Ones on My Wish List
A classic, now and forever.
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I Spend Too Much Time on TikTok—My "Research" Shows These 7 Fashion Trends Will Be Everywhere in 2026
Findings from my endless scrolling.
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We're Knitwear-Obsessed Editors—7 Jumpers and Cardigans We Can't Stop Wearing This Winter
Direct from our wardrobes.
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I'm a Fashion Editor Living in London—This Is the Coat, Jeans and Trainers Formula I'm Seeing Everywhere
Simple yet so stylish.
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Welcome to the Who What Wear UK Winter Issue 2025!
Featuring Erin Kellyman.
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Dressing Up Is Back! This Is Your Definitive Guide to Doing it Well
Feathers! Sequins! Satin! Oh my!
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Choose Your Fighter: 2026's It Bags Have Arrived
The key styles to know.
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Erin Kellyman Is Rewriting the Leading-Lady Playbook—2026 Is Just the Beginning
The actor shares her journey.
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27 New-In Buys on Our Editors' 2026 Wish Lists
Our ultimate edit.
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15 New-In Anti-Trend Items From H&M That Have My 57-Year-Old Mum and I Hooked
A ready-made capsule.
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Celebs, Editors and Influencers All Love Jo Malone London Perfumes—17 of Our Favourites
You probably do, too.
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7 Chic Outfit Formulas Stylish People in London, Paris and New York Rely On When It's Really, Really Cold
Practicality meets wow factor.
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The Stats Don't Lie: These Are the 11 Most Classic Designer Handbag Brands of Our Generation
Immortal appeal.
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Alexa’s Clever Layering Trick Just Made Denim and Knitwear Feel Impossibly Cool
Don’t default to jeans and a jumper.
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Not Black, Not White—Victoria Beckham Just Proved This Elegant Shoe Colour Makes Navy Dresses Look Best
A perfect pairing.
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I Just Tried Levi's Best-Selling Jeans—These 6 Pairs Seriously Impressed Me
So much more than just 501s.
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15 Under-£100 Christmas Gifts That Look Chic and Thoughtful, Even If You’re Shopping Last Minute
No panic shopping here.
