Fashion
Outfits for all occasions and styles for all seasons, hand-picked by the editors and fashion fanatics of Who What Wear
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Jeans, Jacket, Shoes: This Precise 3-Part Outfit Is What the Coolest Fashion People Are Wearing
A foolproof formula.
By Natalie Munro
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11 Winter Staples You'll Come Back to Year After Year (After Year)
A ready-made capsule.
By Maxine Eggenberger
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It's My Job to Find Amazing Shopping Picks—These 9 New Buys Are Too Good to Miss
A fashion editor's favourites.
By Sophie Robyn Watson
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I Don't Do Uncomfortable Shoes—Kendall and J.Law Just Wore the Newly Trending Flats I’m Ready to Buy
I'm feeling inspired.
By Natalie Munro
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My Friends Keep Asking How I Make Zara Look Expensive—9 Chic Winter Buys I Swear By
It's just what I do.
By Marina Avraam
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Victoria Beckham Just Wore the Shoe Colour That Makes Burgundy Dresses Look Extremely Elegant
Chic every time.
By Natalie Munro
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If You're Going to Wear Leggings in Autumn 2025, Wear Them in This Shade With White Trainers
As spotted on Jennifer Lopez in NYC.
By Nikki Chwatt
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I Spent Hours in the M&S Changing Room—9 New-In Buys That Will Sell Out First
From cosy knits to smart tailoring.
By Florrie Alexander
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Not Your Nana’s Knitwear—Stylish Dressers are Turning to This Unassuming Accessory to Look Chicer This Winter
Cutting shapes.
By Ava Gilchrist
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Bored of Black? All the Chicest Women I Know Are Wearing Outfits in This Elegant Colour Instead Right Now
Trust me.
By Harriet Davey
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Is it Just Me, or Are Stylish Londoners Suddenly Swapping Their Cream Knits for This Just-as-Classy Alt?
Spoiler alert: it's not just me.
By Poppy Nash
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Not Black, Not White: This Is the Neutral Knitwear Trend Fashion People Are Reaching for Now
The style set's new favourite.
By Natalie Munro
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Trust Me: If You Pair This Coat With These Shoes, You Can Wear Anything Underneath and Still Look Chic
A foolproof formula.
By Natalie Munro
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Sorry, Puffers: A Wool Jacket Is My Secret to Looking Chic in the Cold, and These 6 Are Impeccable
Sleek and warm.
By Marina Avraam
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Laura Harrier Can't Stop Carrying This Timeless The Row Bag (and No, It's Not a Margaux)
One, two, three times in one week.
By Eliza Huber
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Turns Out, Chic New Yorkers Are Wearing These 5 Colour Trends Over Everything Else Right Now
They know their stuff.
By Chloe Gallacher
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Fashion Insiders Love This Expensive-Looking Sell-Out Jacket From H&M—Now, It's Back in Stock
The only jacket I need.
By Imani-Nia Francis-Tsolaki
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I’ve Done the Research—These Are the 5 Winter Shoe Trends Everyone Will Be Wearing On Repeat
Your winter footwear edit.
By Humaa Hussain
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Claudia Winkleman Just Wore the £50 COS Knit I've Loved for Years—And It's Still In Stock
So chic.
By Marina Avraam
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21 Chic New Buys From COS, Massimo Dutti and Reformation That Pass for Designer
A luxurious-looking list.
By Remy Farrell
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Scandi Women Always Look Chic in Winter Thanks to These 9 Easy Outfits
They know how to dress for the cold.
By Remy Farrell
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16 It-Girl-Approved Halloween Costume Ideas
From Alexa Chung to Charli XCX.
By Brittany Davy
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I Finally Tried M&S’s Sell-Out Trench Coats—4 Styles That Actually Live Up to the Hype
I nearly bought them all.
By Marina Avraam
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Loves of My Life: Frida Giannini
She's electric.
By Sophie Robyn Watson
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Sorry, All-Black—Kate Middleton Just Went Head-to-Toe in the Chicest Colour Trend of the Season
A worthy upgrade.
By Natalie Munro
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These Are the 6 Most-Pinned Outfits on Pinterest Right Now—I Just Re-Created Them at Zara, H&M and COS
I've done the hard work for you.
By Imani-Nia Francis-Tsolaki
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Forever Trending: The History Behind 6 Classic Winter Fashion Items Editors Always Come Back To
They'll never date.
By Emma Spedding
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I'm a Minimalist, and H&M's Expensive-Looking Collection Is All I'm Wearing This Winter
Well done; I want it all.
By Emily Dawes
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I've Done the Research—Everyone's Wearing These 5 Expensive-Looking Jewellery Trends Right Now
Pieces you'll wear and love forever.
By Humaa Hussain
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Chic Dressers are Wearing This Wealth-Whispering Flat Shoe to Elevate Their Jeans, Trousers and Dresses This Winter
A masterclass in looking expensive.
By Emily Dawes