Fashion
Outfits for all occasions and styles for all seasons, hand-picked by the editors and fashion fanatics of Who What Wear
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Hot Take: The Best Jeans Don't Actually Fit AnymoreDon't tell your skinnies.
By Natalie Hammond
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When—and Why—Did Jeans Become the Ultimate Luxury Item?An investigation.
By Hannah Banks-Walker
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My French Best Friend Always Makes Zara Look Expensive—9 Elegant Winter Pieces in Her Basket Right NowA Parisienne walks into Zara...
By Marina Avraam
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I'm a Seasoned Shopping Editor—17 New-In Buys That Stopped Me in My TracksOnly worthwhile finds.
By Emily Dawes
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Puddle Jeans Are Back—This Shoe-and-Top Combination Makes Baggy Denim Look BestAn easy formula.
By Imani-Nia Francis-Tsolaki
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I've Been Wearing Straight-Leg Jeans for Forever—These Are the Pairs I Fully RecommendThe best jeans style, in my humble opinion.
By Imani-Nia Francis-Tsolaki
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I Just Tried On So Many Barrel-Leg Jeans—These 5 High-Street Pairs Impressed Me the MostSizing, colour and fit guidance included.
By Marina Avraam
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I’ve Tried On Hundreds of Wide-Leg Jeans—I'm Certain These 5 Are the Very BestRecommended by a denim-obsessed editor.
By Florrie Alexander
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No, Not Boots—Maxi Coats Look Just as Chic With This Comfortable Trainer TrendDua-approved.
By Natalie Munro
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15 Elegant New Buys From COS, Massimo Dutti and Reformation That Could Pass for DesignerA luxe-looking list.
By Remy Farrell
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John Lewis X Rixo Might Be the Chicest High-Street Collab of the Year—5 Pieces Already Selling Out FastWe've been counting down to this one...
By Florrie Alexander
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This Vintage-Inspired Collab Has Arrived to Solve Our Biggest Autumn Dressing DilemmasSponsor Content Created With John Lewis
It's all so good.
By Hannah Banks-Walker
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Want to Nail Effortless Elegance this Winter? Our Editors Share the Covetable Pieces on Their Seasonal Shopping ListsHow to shop like a fashion editor.
By Remy Farrell
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This Year, the Coolest Dressers I Know Are Skipping Neutral Bags for This Anti-Autumn Colour TrendShockingly chic.
By Natalie Munro
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This Jumper, Jeans and Trainers Combo Will Define Autumn 2026I'm taking bets.
By Natalie Munro
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Clever Fashion People Know This Loafer Trend Is Chic, Cosy and Never DatesIt looks great with jeans and wide-leg trousers.
By Maxine Eggenberger
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I’m Calling It: The "Opera Dressing" Trend Is Officially Set to Replace Quiet Luxury This WinterA night at the opera is upon us.
By Ava Gilchrist
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I Had to Double-Take—These New H&M Buys Could Easily Pass for DesignerIt's an easy mistake to make.
By Emily Dawes
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FYI: This Autumn Bag Trend Goes With Black, Beige and Brown ShoesA foolproof wardrobe addition.
By Natalie Munro
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The Styling Trick Fashion Editors Use to Make Any Outfit Look More Expensive? A Coach BagSponsor Content Created With Coach
A trick of the trade.
By Humaa Hussain
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I Know You’re an It Girl If You’ve Swapped Your White Tee for This Trending ColourIt's a giveaway.
By Natalie Munro
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After Weeks of Searching, I Found Winter’s Chicest It Bag—And It’s Already Selling FastAn instant classic.
By Florrie Alexander
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Yes, I'm Certain—This COS Jumper Is All You Need to Look Polished and Put-Together This WinterEveryone will think it's designer.
By Brittany Davy
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Fashion Editors Navigate the Cocktail Dress Code By Relying On These 8 TipsEverything you need to know.
By Florrie Alexander
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The 9 Most Expensive-Looking Pieces on the High Street This WeekHandpicked by an editor.
By Florrie Alexander
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It's Official: H&M's Expensive-Looking Minimalist Collection Is All I'm Wearing This WinterWell done; I want it all.
By Emily Dawes
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At the Airport, for Date Night and to Work—This Is the Flat Shoe Trend Celebrities Are Wearing EverywhereChic on every outing.
By Natalie Munro
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French Girls and Off-Duty Models Always Wear Loafers With This Autumnal Jeans TrendThe chicest combination.
By Natalie Munro
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Fashion People Everywhere Are Suddenly Swapping Oversized Jackets for This Dressier Alternative, and I'm SoldMove over, boyfriend blazers.
By Imani-Nia Francis-Tsolaki
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Suddenly, Tasteful Dressers in NYC Are All Wearing This Elegant Bag TrendThe perfect plus one.
By Ava Gilchrist