Fashion
Outfits for all occasions and styles for all seasons, hand-picked by the editors and fashion fanatics of Who What Wear
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I've Just Discovered Zara’s Chicest Bags Can Be Personalised—Now I’m Gifting Them to Everyone I Know
Christmas shopping, complete.
By Marina Avraam
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My Friend Just Asked Me for My M&S Wish List—These 9 Expensive-Looking Pieces Caught My Eye
I want them all.
By Imani-Nia Francis-Tsolaki
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No Offence to My Puffer Coat, But This Chicer Alternative Is Already Taking Over My 2026 Capsule Wardrobe
Polished, classy and elegant.
By Harriet Davey
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No Lie: These Editor-Approved Coats Are So Warm, They Feel Like Actual Duvets
Perfect for the cold weather.
By Emma Spedding
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The 9 Most Expensive-Looking Pieces on the High Street This Week
Handpicked by an editor.
By Florrie Alexander
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Sorry, V-Necks—This Warmer, More Elevated Jumper Trend Is My Go-To for Looking Chic in Winter
Cosy meets chic.
By Marina Avraam
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Not Black, Not Silver—This Is the Unexpected Shoe Trend Sofia Richie Favours Instead
I wouldn't have guessed.
By Natalie Munro
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Got an Invite to a Winter Wedding? These 13 Chic Dresses Will Need Your Utmost Consideration
The wedding bells are ringing!
By Sophie Robyn Watson
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Hold the Leather Jacket—These 5 Blazer Trends Will Look Chicest With Your Jeans Next Year
Not your average blazers.
By Imani-Nia Francis-Tsolaki
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Sorry, Not Sorry—These Iconic ‘90s Outfits Prove Winter Dressing Was So Much Chicer Back Then
Totally timeless.
By Ava Gilchrist
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I Tapped the Internet’s Coolest People for Inspiration on Stylish Outfit Formulas—6 I’m Replicating
The looks in my Good Outfits folder.
By Rebecca Rhys-Evans
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The Secret’s Out: 11 Under-the-Radar Knitwear Brands Fashion People Have Quietly Worn for Years
Cosy up this winter.
By Florrie Alexander
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Nobody Does Minimalist Dressing Like Gwyneth—4 Pared-Back Party Looks I’m Copying Now
She wins every time.
By Natalie Munro
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Victoria Beckham’s Bored of Puddle Pants—This Is the Surprising Trouser Trend She’s Wearing Instead
And the "dated" shoes she's pairing them with.
By Natalie Munro
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Every Tasteful Dresser Knows Layering Is the Secret to a Chic Winter Capsule Wardrobe
'Tis the season.
By Ava Gilchrist
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My Friend Asked For Shoe Recommendations—I Told Her These Heels Go With Dresses, Jeans and Skirts
It's my only recommendation.
By Natalie Munro
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Not Flats, Not Boots, Parisians Are Wearing This Elegant Shoe Trend On Repeat Right Now
Always elegant.
By Natalie Munro
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The Row's Viral Ballet Flats are the Perfect Party Shoe—13 Equally Elegant Options
Twinkle toes.
By Ava Gilchrist
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I've Tried on Hundreds of Jumpers— 9 COS, Reformation and Sézane Styles I'm Telling My Friends To Buy
No wonder they're best-sellers.
By Florrie Alexander
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You Asked, We Answered: The 6 Chicest 2026 Jeans Trends to Know
Put the barrel-legs on pause...
By Ava Gilchrist
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Of Course, Alexa Chung Was the First to Step Out in Miu Miu’s Next It Flats
The perfect debut.
By Natalie Munro
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It's Official: Leggings In This Exact Colour Look x100 Times More Up-to-Date
I'm sure of it.
By Natalie Munro
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They're Here: The Most Stylish Cashmere Loungewear Buys for Every Budget
Soft and chic.
By Melissa Epifano
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6 Elegant, Throw-On Pieces You'll Find in a French Woman's 2026 Capsule Wardrobe
Such sophisticated staples.
By Chloe Gallacher
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Want The Row Cashmere? Instead, Shop This More Affordable Brand Editors Are Trying to Keep a Secret
Luxurious-looking knitwear ahead.
By Florrie Alexander
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4 Shoes Our Editors Avoid Wearing Tights With at All Costs
And four they think look perfect.
By Natalie Munro
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7 Incredibly Chic Skirt-and-Tights Outfits That Make Winter Dressing Beyond Easy
Perfect pairings.
By Jess Kelham-Hohler
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My Friends Keep Asking How I Make Zara Look Expensive—9 Chic Winter Buys I Swear By
It's just what I do.
By Marina Avraam
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H&M Is My Favourite Place to Shop for Expensive-Looking Knitwear—These 17 Pieces Prove Why
Cue cosy season!
By Eliza Huber
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If You Thought These New H&M Buys Were Designer, I Wouldn't Blame You
Expensive-looking staples this way.
By Emily Dawes