Fashion
Outfits for all occasions and styles for all seasons, hand-picked by the editors and fashion fanatics of Who What Wear
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Trust Me: These Are the Only Luxury Items Worth Shopping for Winter 2025
Smart investments.
By Emily Dawes
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My 58-Year-Old Mum and I Went to Zara, H&M and COS—We Both Loved These 15 Expensive-Looking Pieces
Transcending generations.
By Poppy Nash
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Victoria Beckham Just Wore the Elegant Anti-Flat Shoe That Makes a Monochrome Outfit Much More Interesting
A wardrobe-altering shoe.
By Natalie Munro
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Celebrities and Fashion People All Agree: This Cult Handbag Is Headed for It-Bag Status
Consider me influenced.
By Brittany Davy
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Claudia Winkleman Just Wore the Leggings I’ve Loved for Years—and They're Still Available to Shop
Everyone should know about these.
By Natalie Munro
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High-Street Collabs Don't Come Better Than This—These Are the 26 Chicest Pieces From John Lewis X Rejina Pyo
It's autumn, through and through.
By Sophie Robyn Watson
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I Just Got Back From Paris Fashion Week—These Are 6 Key Trends I Know Will Matter Next Season
We'll always have Paris.
By Sophie Robyn Watson
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Grey Jeans Are Currently Trending—These are the 5 Chicest Shoes to Wear With Them
You heard it here first.
By Imani-Nia Francis-Tsolaki
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Thanks to the Olsen Twins and European It Girls, Everyone Is Suddenly Shopping This 30-Year-Old Shirt Trend for Winter
Smells like teen spirit.
By Ava Gilchrist
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I've Studied It Closely—These Six Colours Pair Beautifully With Brown
Brown is the new black.
By Avalon Afriyie
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Is It Just Me, or Is Every Stylish Dresser Wearing Knitwear in This Elegant Colour Instead of Black Right Now?
I know I'm right.
By Katie Sims
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I Spot Trends for a Living—5 Street-Style Trends Taking Off in Paris Right Now
Ones to watch.
By Natalie Munro
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Not a Turtleneck, Not a Crew-Neck: This Chic Knitwear Style Is Taking Over Right Now
The most sophisticated detail.
By Florrie Alexander
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Très Chic: 15 Amazon Sale Buys French Women Would Be All Over
J'adore.
By Marina Avraam
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I Just Tried On Every COS Cashmere Knit—These 7 Instantly Elevated My Wardrobe
Bring a touch of luxury to winter dressing.
By Florrie Alexander
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5 Simple, Anti-Trend Outfits Everyone Will Wear This Winter
Sometimes, easy outfits really are the best.
By Nikki Chwatt
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Forget Black—This Elegant and Expensive-Looking Colour Is Taking Over My Capsule Wardrobe This Winter
Six outfits I'm copying.
By Jess Kelham-Hohler
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Fact: Every Fashion Editor Aspires to Own One of These Incredibly Luxe Jackets
Investment-worthy styles.
By Chloe Gallacher
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Forget Trainers for a Sec—Every Fashion Person in London, Paris and NYC Is Wearing This Anti-Trend Boot Right Now
It'll never steer you wrong.
By Jess Kelham-Hohler
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I Gasped When I Saw This Designer-Looking Bag In the Amazon Sale
You need to see this.
By Emily Dawes
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Fallen for The Row? 13 Elegant Handbags That Give Big Margaux Energy
Low-key excellence.
By Florrie Alexander
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Not a Mary Jane, Not a Boot: This Chic, Comfy Flat-Shoe Trend Is Suddenly Everywhere I Look
This under-the-radar shoe trend is about to go big.
By Natalie Munro
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13 Sophisticated Outfits We're Excited to Wear This Winter and Well Into 2026
Snuggly and stylish in equal measure.
By Maxine Eggenberger
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I'm Giving Up My Pricey Leggings for This Cult Amazon Pair Now They're On Sale
The only thing I want to wear RN.
By Marina Avraam
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I'll Never Say No to Luxury Footwear—The 16 Best Designer Boots for the Chicest Winter Ever
From Bottega to Gucci.
By Emma Spedding
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Pencil Skirts Are Back, and Everyone's Wearing Them With This Shoe Style
The style set has spoken.
By Natalie Munro
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People Always Assume My Bracelets Are Designer, But My Favourite Is Now £10 on Amazon
Someone asked me if it was Cartier.
By Maxine Eggenberger
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These Best-Selling Levi's Jeans Are On Sale Today—I Predict They'll Sell Out Fast
We're talking half price!
By Natalie Munro
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I Just Built an Expensive-Looking Capsule Wardrobe Entirely From Amazon Buys
The Amazon Prime Day sale has arrived!
By Florrie Alexander
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This Is What Our Editors Would Actually Buy During the Amazon Sale
Only the best bits.
By Florrie Alexander