Fashion
Outfits for all occasions and styles for all seasons, hand-picked by the editors and fashion fanatics of Who What Wear
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So Many Outfits Call for a Classic White Tee—Here's the Only One I Recommend
A high-street gem.
By Florrie Alexander
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This Designer-Looking H&M Trench Coat Is the Smartest Purchase You Can Make for Autumn
Another H&M winner.
By Emily Dawes
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Looking Chic at the Airport in 2025 Means Wearing These Shirt and Shoe Trends With Jeans
It's just too easy.
By Kerane Marcellus
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Zara Is Brimming With Expensive-Looking Autumn Pieces—These 19 Could Pass for Designer
So elevated.
By Marina Avraam
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Miu Miu May Be One of the Hottest Brands Right Now, But These 5 Bags Are Forever Investments
Modern icons.
By Ava Gilchrist
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No Doubt About It: These Are the 21 Best Buys at COS, Arket and H&M Right Now
Expensive-looking heroes this way.
By Florrie Alexander
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9 Easy Jeans-and-Flat-Shoe Outfits I'll Live in This Season
Hello, autumn!
By Stephanie Sofokleous
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Sorry, Trousers—This Anti-Trend, Throw-On Dress Is My Go-To Wardrobe Staple This Autumn
Say yes to the dress.
By Jess Kelham-Hohler
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Personally, I Think Any Dress, Skirt or Trouser Goes With This Non-Nude Shoe Colour
Follow Emma Watson's example.
By Imani-Nia Francis-Tsolaki
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This Iconic '00s Bag Is Destined to Reach It Status Again This Autumn
An icon returns.
By Florrie Alexander
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Genuinely, This Is the Prettiest Flat-Shoe Trend You’ll Ever Wear—Ready Your Jeans
You won't want to take them off.
By Natalie Munro
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5 Handbag Colour Trends That Are Already Dominating This Autumn
Some classics, a few surprises.
By Melissa Epifano
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Suddenly, Londoners Are Swapping Basic Black Jackets for This Much Trendier Colour
A wardrobe-altering trend.
By Natalie Munro
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The Frankie Shop Jackets Rarely Stay in Stock for Long—These Styles Are Backed by Fashion Experts
"Main character" outerwear only.
By Marina Avraam
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We’ve Tried On Hundreds of Wide-Leg Jeans Between Us—We’re Certain These 8 Are the Very Best
It's not about the width, but what you do with it.
By Ava Gilchrist
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It's True: Everyone With Good Taste Is Wearing Outfits Featuring This Trending Trainer Colour Right Now
I'm converted.
By Chloe Gallacher
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5 Accessories French Women Are Relying On Right Now to Make Their Basic Autumn Outfits Look Chic
The all-important finishing touches.
By Chloe Gallacher
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9 Classic Dior Bags Fashion People, Royals and Celebrities Will Never Stop Carrying
The fairest of them all.
By Marina Avraam
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Fashion People Rarely Travel in Leggings, But This Chic Alt Is Just as Comfortable
What to wear instead.
By Natalie Munro
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6 Ultra-Stylish Trends That Are Making a Rightful Comeback This Autumn
They're all welcome in my wardrobe.
By Maxine Eggenberger
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What to Buy for Autumn If You Don't Want to Regret It Next Year (or the Year After)
Investments only.
By Nicole Akhtarzad Eshaghpour
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Scandi Women Know How to Make Jeans Look Cool—5 Autumn Outfits I'm Shamelessly Copying
I plan on re-creating every one.
By Chloe Gallacher
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6 Expensive-Looking Jacket Trends H&M Is Doing Better Than Anyone Else This Autumn
Jacket season is here.
By Florrie Alexander
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Forget Loafers—Stylish People Are Wearing This Controversial Boot for Autumn Instead
And I can't blame them.
By Humaa Hussain
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Honestly, These Boot Trends Feel a Little Dated—4 That Are So Much Fresher
Let's break down why.
By Jess Kelham-Hohler
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The Chloé Paddington Bag Is Set to Be a Cult Buy Again—And It's Finally Available to Shop
The archival style will be huge this autumn.
By Kristen Nichols
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Heels Aren't Out, But These 5 Autumn Outfits Look So Much Chicer With Flat Shoes
Trust me.
By Maxine Eggenberger
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I Check Zara Every Day—33 New Pieces I Predict Will Sell Out First
Just so good.
By Maxine Eggenberger
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I’m Calling It Now: The Chicest Autumn Outfits Will Include These Denim Pieces
Sponsor Content Created With F&F
Seasonal staples.
By Humaa Hussain
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I Spot New It Bags for a Living—This Under-the-Radar Tote Is About to Be Everywhere
Make space for your new favourite bag.
By Florrie Alexander