Fashion
Outfits for all occasions and styles for all seasons, hand-picked by the editors and fashion fanatics of Who What Wear
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It's My Job to Predict Best-Sellers—These 7 Luxury Handbags Are Set to Dominate Autumn/Winter 2026You heard it here first.
By Remy Farrell
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Looking Stylish This Autumn Is Easy If You Wear Your Leggings, Shirts and Knits Exactly Like ThisGucci makes the rules.
By Natalie Munro
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The Autumn Wardrobe Staples We're Ready to Wear on RepeatSponsor Content Created With Tommy Hilfiger
A complete capsule.
By Humaa Hussain
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Tasteful Dressers in New York and London are Wearing This Timeless Coat Colour Instead of BlackA wardrobe classic.
By Emily Dawes
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Sad Beige Is Dead—Why Every Stylish Man Is Suddenly Wearing Colour AgainBid your bore-drobe adieu.
By Max Hurd
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These 5 Scandi Trends Are the Cool Alternative to Elevated Parisian Style This AutumnAutumn, Scandi style.
By Imani-Nia Francis-Tsolaki
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Fact: Off-Duty It Girls Always Reach For This Exact Knit, Jeans and Jacket Combo Every AutumnI'm copying it asap.
By Ava Gilchrist
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Stuck on Transitional Dressing? I've Found the Pieces That Make It So Much EasierSponsor Content Created With Free People
You're welcome.
By Humaa Hussain
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Chic Women Can’t Stop Wearing This £35 Top to Fashion Week—So I Bought It in Three ColoursRoyally cool.
By Marina Avraam
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Fashion People Agree—Zara Has Perfected These 8 Timeless Trends this AutumnExpensive-looking staples.
By Charlie Teather
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My 58-Year-Old Mum and I Went to Zara, H&M and COS—We Both Loved These 15 Expensive-Looking PiecesTranscending generations.
By Poppy Nash
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From Dresses to Handbags, I've Handpicked 21 New-In Pieces Just in Time for PaydayTreat yourself—you've earned it.
By Remy Farrell
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Sculpted Cardigans! Wrap Tops! Pointelle Sweaters! 4 Sweater Trends NYC Fashion Girls Are Wearing for FallSponsor Content Created With Cyrus
My top pick is only $69.
By Emma Walsh
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It Can’t Always Be Jeans—Sophisticated Dressers in Milan and L.A. Are Wearing This Classy Trouser Trend Right NowThe chicest alt.
By Natalie Munro
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It's Official: H&M's Expensive-Looking Minimalist Collection Is All I'm Wearing This AutumnWell done; I want it all.
By Emily Dawes
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My French Best Friend Always Makes Zara Look Expensive—9 Elegant Autumn Pieces in Her Basket Right NowA Parisienne walks into Zara...
By Marina Avraam
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Too Cold for Summer Clothes, Too Warm for Winter—These Are the Transitional, Autumn Pieces I'm Wearing Right NowExpert advice.
By Blanca Miro
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If You Wore Aqua and Purple in Summer, You’re Going to Adore This Y2K Colour Trend for AutumnLook away now, wallflowers.
By Imani-Nia Francis-Tsolaki
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Straight From the Runway: 5 Trends From London Fashion Week I Want to Wear NowI've done the research.
By Rebecca Rhys-Evans
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I Set Myself a Strict Autumn Budget—These Under-£150 High Street Buys Look Triple The PriceA very luxe-looking list.
By Florrie Alexander
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My Boots Have Some Competition This Autumn: I'm Styling Jeans and Skirts With These Flat Shoe Trends InsteadFrom faux fur to snake print.
By Brittany Davy
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I Was Convinced My Friend's H&M Jumper Was Designer, so I Bought It in Every ColourAnd it's under £65.
By Marina Avraam
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I've Been Looking for Pieces That Make My Wardrobe Work Harder—H&M Just DeliveredSponsor Content Created With H&M
Every time.
By Humaa Hussain
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Love It Or Hate It—Kate Middleton Just Wore the Divisive Colour Trend That’s Everywhere From Prada to ZaraIt's taking off right now.
By Natalie Munro
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My Chicest Colleagues and I Agree—This Elegant Jacket Will Be Autumn's First Cult BuyThe perfect autumn layer.
By Marina Avraam
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Of All the Jeans I've Tried On, I Always Come Back to COS's Best StylesFit and sizing guidance included.
By Florrie Alexander
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Zara Is an Expert in Expensive-Looking Autumn Colour Trends—6 Shades That Are Going to Sell FastSeriously good shades.
By Imani-Nia Francis-Tsolaki
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I’ve Just Spent the Last 5 Days at London Fashion Week—These Are the Street Style Trends I NoticedSpotted.
By Ava Gilchrist
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This Elegant, Luxury-Coded Bag Is Suddenly Everywhere—But It Won't Stay In Stock For LongAn insider favourite.
By Florrie Alexander
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Olandria Carthen Is a Lesson in Manifestation—Here’s What It Takes to Enter the Fashion SpaceThe style icon gets real about the fashion industry with Creative Society.
By Aniyah Morinia