Fashion
Outfits for all occasions and styles for all seasons, hand-picked by the editors and fashion fanatics of Who What Wear
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I'm Impressed—Alexa Chung Just Completely Sold These New Zara Buys to Me
The epitome of chic.
By Marina Avraam
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Every Over-50s Style Icon Has Been Wearing These 5 Sophisticated Autumn 2025 Trends On Repeat
I'm taking notes.
By Ava Gilchrist
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Icons Only: From Glastonbury to Balmoral, Barbour's Wax Jacket Is an Unlikely Fashion Icon
The original.
By Emma McCarthy
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No One Styles Jeans Like Chic Europeans Do—7 Effortlessly-Chic Outfits I’ll Be Copying This Season
From Paris to Stockholm
By Brittany Davy
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Live from Paris Fashion Week: The Best-Dressed Celebrities, Key Trends and It Items to Know About Now
We're covering it all.
By Natalie Munro
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Dakota, Lila and Hailey Agree: This Long-Forgotten Boot Trend Is Suddenly Coming Back
Stomp those feet.
By Natalie Munro
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Move Over, Black Tights—The Chicest People I Know Are Wearing This Expensive-Looking Shade Instead
The chicest swap.
By Natalie Munro
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According to Rosie Huntington-Whitely and Lila Moss, This Cult Jacket Trend Is Set to Dominate This Winter
Celebrity-approved.
By Imani-Nia Francis-Tsolaki
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My Colleagues Agree: These 5 Leather-Jacket Styles Will Always Be In Style
Old faithfuls, forever.
By Sophie Robyn Watson
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The Hardest-Working Staples to Buy Now and Love Forever
A ready-made capsule.
By Emma Spedding
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Let's Talk About Leggings—Here's What to Wear With Them in 2025
Chic and comfy 'fits.
By Harriet Davey
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Elegant, Timeless and Versatile: How These "Boring" Boots Became a Capsule-Wardrobe Staple
And you probably already own them.
By Katie Sims
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Everyone With Good Taste Is Swapping Their Blue Jeans for This Other Classic Shade Right Now
Stylish outfit inspo right here.
By Maxine Eggenberger
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5 Elegant Knitwear Trends Set to Dominate Winter 2025, According to a Fashion Editor
Cosiness incoming.
By Jess Kelham-Hohler
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Wondering What to Wear on a First Date? I've Got You Covered With These 7 Simple Yet Stylish Looks
You're welcome!
By Maxine Eggenberger
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I Don’t Believe Red Is "Over", But This Expensive-Looking Colour Trend Feels Much Fresher for Winter 2025
So elegant, it's practically a neutral.
By Natalie Munro
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Not Berets, Not Breton Stripes—The 49 Chicest French Fashion Brands That Parisiennes Actually Shop From
Très chic.
By Hannah Almassi
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Kate Middleton Just Wore the Unexpected Shoe Colour Trend That Makes Grey Trousers Look Their Chicest
Surprisingly chic.
By Natalie Munro
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Zara's Reversible Jacket Sold Out So Fast—Now It's Back in an Even Sleeker Shade
I predict this will also move fast.
By Florrie Alexander
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I Spent All Afternoon Trying H&M's Chicest Knitwear—These 9 Pieces Look Deceptively Expensive
I'm in jumper heaven.
By Marina Avraam
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I Thought White Jeans Were Just a Summer Staple, But Then These 5 Chic Winter-Ready Outfits Proved Me Wrong
Yes, really.
By Harriet Davey
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Stylish Europeans Are Wearing This Jacket Colour Instead of Black Right Now—5 Outfits That Make Me Want to Do the Same
In every shade on the spectrum.
By Jess Kelham-Hohler
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Suddenly, Everyone With Good Taste Is Styling Their Autumn Outfits With This Shoe Trend
See the proof.
By Michelle Scanga
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We’re Picky Fashion Editors—These Are the Only Pieces Worthy of Our Winter Wish Lists
The chicest line-up.
By Florrie Alexander
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Jeans *Technically* Go With Everything, But I Find They Look Chicest With This Classic Knit
A simply perfect combination.
By Natalie Munro
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If You Thought These New H&M Buys Were Designer, I Wouldn't Blame You
Expensive-looking staples this way.
By Emily Dawes
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Sorry to My 40-Deniers—This Is the Fashion-Pro Way to Do Black Tights This Winter
Trés chic.
By Ava Gilchrist
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If You're Going to Wear Leggings in Autumn 2025, These Are the 7 Incredibly Chic Outfits to Copy
Who'd have thought?!
By Imani-Nia Francis-Tsolaki
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4 Anti-Trend Outfits I Spot Every Time I'm in Europe
Classic looks that are always in style.
By Natalie Cantell
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I Know You’re a Fashion Person If You’re Wearing One of These 7 Trainer Brands
Form meets function.
By Brittany Davy