Fashion
Outfits for all occasions and styles for all seasons, hand-picked by the editors and fashion fanatics of Who What Wear
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Don't Even Think About Puffer Coats—This Is the Retro Alternative Parisians Are Wearing This Winter
Bring the drama.
By Imani-Nia Francis-Tsolaki
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7 Simple Yet Chic 10-Minute Outfits That Will See Me Through All My Winter Weekend Plans
Ready to rotate for the foreseeable.
By Harriet Davey
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When I Need a Low-Effort Party Outfit, I Always Turn to These 6 Top-and-Jeans Combos
Pairings that never fail.
By Maxine Eggenberger
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Not Wedges, Not Stilettos—This Is the New-Season Heels Trend Fashion People Are Wearing Instead
The chicest upgrade.
By Natalie Munro
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Zara Just Quietly Dropped Its Chicest Winter Collection—11 Elegant Buys That Won't Stay in Stock
It's all so elegant.
By Florrie Alexander
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9 Winter Work Outfit Ideas for When You Just Can't Be Bothered to Get Dressed
Formulas that do the work for you.
By Jasmine Fox-Suliaman
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Live From the Fashion Awards 2025—Your Minute-by-Minute Guide to the UK's Most Fashionable Night of the Year
Everything you need to know.
By Natalie Munro
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First VB, Then Kate Middleton, Now Alexa’s Also Choosing This New Shoe Trend
Loved by a princess, a former pop star and an It girl.
By Ava Gilchrist
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Spotted on the Red Carpet in London: The Affordable Basic You Can Buy at M&S, Zara and H&M
When high street becomes high fashion.
By Ava Gilchrist
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I'm 5'2" and Hate Trying on Jeans, But These 7 Pairs Changed Everything
A shortcut to chicness.
By Chiara Perera
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Alexa! Sienna!—The Most Jaw-Dropping Looks from the Fashion Awards Red Carpet
All of the best looks in one place.
By Natalie Munro
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I Just Went to Paris—Here's Everything I Saw Fashionable French Women Actually Wearing
Classics you'll wear forever.
By Emily Dawes
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And Now, the Classic Luxury Buys Our Editors Are Standing By This Winter
Wise investments.
By Emily Dawes
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From Feather Trims to Fair Isle Prints: 25 Stylish Jumpers You’ll Actually Want to Wear on Christmas Morning
Festive and fashionable.
By Maxine Eggenberger
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15 Expensive-Looking H&M Basics That Will Make You Look Instantly Elegant
You're welcome.
By Remy Farrell
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It's Cold Out There! Here's What Stylish Londoners Wear to Look Polished But Keep Warm in Winter
Stay fashionable in freezing temps.
By Melissa Epifano
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Lily Allen Just Stepped Out in NYC Wearing the British Brand Londoners Love For Elevated Outerwear
The city person's favourite.
By Natalie Munro
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Sorry, Stilettos, Every Fashion Person I Know Is Elevating Their Winter Looks With This Heel Trend
It's my one recommendation.
By Natalie Munro
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From Saint Laurent to Miu Miu—4 Designer Loafers Fashion People Can't Stop Wearing Right Now
An investment you'll never regret making.
By Maxine Eggenberger
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I Asked My Chicest Colleagues What They’re Shopping on Cyber Monday—24 Elegant Items They Sent My Way
Chic editors, even chicer picks.
By Marina Avraam
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I Only Buy Cashmere When It's on Sale—These Are the Best Cosy Finds From the Black Friday Sales
From capsule knitwear to Christmas gifts.
By Florrie Alexander
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I Asked My French Friend What She’s Buying on Cyber Monday—33 Chic Pieces She Sent Me Back
Et voilà.
By Marina Avraam
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Reformation’s 25%-Off Cyber Monday 2025 Sale Is Nearly Over—23 Chic Finds Still In Stock
An elegant edit.
By Florrie Alexander
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The COS Cyber Monday Sale Is Here—19 Chic Styles I Predict Will Sell Out Before the Day Ends
Smart buys.
By Florrie Alexander
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I'm a Shopping Editor—These Are the Chic Cyber Monday 2025 Deals I’m Telling My Friends About
Smart savings ahead.
By Florrie Alexander
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Sure, All Shoes Look Good With Black Jeans, But It's Styles in These Five Colours That Look Best
My new rotation.
By Chloe Gallacher
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Zara's 2025 Black Friday Sale Is Over—28 Expensive-Looking Buys Worth Paying Full Price For
Only the best buys.
By Poppy Nash
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I Can Always Spot a Fashion Person by This Chic, Timeless Bag—Now It's on Sale
A rarity.
By Marina Avraam
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I'm a Denim-Obsessed Editor—My Most-Worn High-Street Jeans Are Now 45% Off
I wear them at least once a week.
By Florrie Alexander
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This Editor-Approved Coat Is Trending for the Second Year Running—Right Now, It's 25% Off
Plus, more chic sale buys.
By Florrie Alexander