Fashion
Outfits for all occasions and styles for all seasons, hand-picked by the editors and fashion fanatics of Who What Wear
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Suddenly, Every Chic Dresser Is Swapping Their Trusted Winter Trends for These Surprising Comeback Styles
Back and better than ever.
By Ava Gilchrist
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Trust Me: These Are the Only Luxury Items Worth Shopping for Winter 2025
Smart investments.
By Emily Dawes
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All the Stylish Women I Follow Own This One DeMellier Bag—And It’s Still in Stock
I'm a fan.
By Natalie Munro
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17 Expensive-Looking H&M Basics That Will Make You Look Instantly Elegant
You're welcome.
By Remy Farrell
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My Friends Keep Asking How I Make Zara Look Expensive—9 Chic Winter Buys I Swear By
It's just what I do.
By Marina Avraam
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My Fellow Shopping Editor and I Both Agree—This Is the Chicest High-Street Coat Right Now
We both love it.
By Florrie Alexander
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15 New-In Anti-Trend Items From H&M That Have My 57-Year-Old Mum and I Hooked
A ready-made capsule.
By Poppy Nash
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I've Been a Stylist for 20 Years—These Are the Key Buys on My Winter Wish List
Listen to the expert.
By Florrie Alexander
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Grey, Who? Burgundy Is Taking Over This Season, And These are the Exact Colours It Goes With Best
Perfect pairings.
By Maxine Eggenberger
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French Women Rarely Wear Leggings, Unless They’re Paired With This Specific Boot Style
Chic every time.
By Natalie Munro
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Even More Elegant Than Beige—Coats Look Their Most Expensive In This Sophisticated Shade
Reliably chic.
By Natalie Munro
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It's Not Boot Season Yet—These Trending Flats from The Row Are Everywhere I Look
Inescapable elegance.
By Ava Gilchrist
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Fashion People Are Looking to This Heritage Brand for Their Coats This Season
Chic pieces ahead.
By Who What Wear
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Just You Wait—Anyone Who's Stylish Will Be Wearing These 6 Trouser Trends Instead of Jeans This Winter
Get ready for serious inspo.
By Lauren Cunningham
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My New Cashmere Jumper Earns Me So Many Compliments—No One Can Believe It's From the High Street
Everyone think it's designer.
By Brittany Davy
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Forget Designer Bags —Every Stylish Person I Know Owns This One Timeless, Luxurious Accessory
Watch this space.
By Ava Gilchrist
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7 of Instagram's Best Dressed Have Spoken—These Timeless Buys Top Their Winter Wish Lists
You're going to want to see these.
By Chloe Gallacher
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The Best Designer Bags of All Time, According to the Experts
You'll never regret investing in one of these.
By Emily Dawes
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Everyone Asks How I Always Look Polished During Winter—These 7 Pieces Are My Secret
Simple pieces, big impact.
By Marina Avraam
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Trust Me: This New Collaboration Covers All Your Winter Capsule-Wardrobe Needs
Sponsor Content Created With NEXT
Soft knits, textured bags, classic loafers and more.
By Humaa Hussain
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It's True, This Expensive-Looking Trend Is Coming for Your Classic Black Coat
A new classic is in town.
By Remy Farrell
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My Job Is Finding Expensive-Looking High Street Buys—21 H&M, Zara and Mango Winter Pieces You Need to See
These are so good.
By Florrie Alexander
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I Asked Our Editors Which Luxury Watch They'd Love to Own—They All Said This One
Hint: It's not the Cartier Tank...
By Emma Spedding
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I’ve Worn H&M for Years, But This New-In Section Is the Chicest Yet—11 Timeless Pieces I Want Now
My winter capsule wardrobe is complete.
By Marina Avraam
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The Chicest People I Know are Styling This Classy Top Trend With Jeans and Skirts Right Now
Elegant every time.
By Natalie Munro
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I Want to Look Elegant and Polished, Even When It’s Raining—7 Outfits That Nail the Brief
Polished but practical.
By Brittany Davy
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5 Winter Basics to Own If You Refuse to Follow Trends
Our forever favourites.
By Drew Elovitz
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It's Official: Stylish Women in Paris, London and New York Love This Shoe Brand for Winter
Every style is a winner.
By Humaa Hussain
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I’ve Spent All Week Watching People Unboxing These UGG Flats on TikTok—They’re the Next lt Thing
I'm still undecided.
By Imani-Nia Francis-Tsolaki
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I Wear Jeans Almost Every Day—7 Chic Outfits I’m Copying to Freshen Up My Rotation This Year
*Digs out favourite pair.*
By Harriet Davey