Fashion
Outfits for all occasions and styles for all seasons, hand-picked by the editors and fashion fanatics of Who What Wear
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It's Official: These Are the 15 Most Popular COS Buys of 2025 So Far
Early indicators.
By Emily Dawes
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The Complete Capsule: Our List of the Best Basics Money Can Buy
The ultimate shopping list.
By Emma Spedding
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Dress Season Has Arrived! 29 Easy Throw-On Styles That Still Feel Really Polished
Chic wardrobe heroes this way.
By Emily Dawes
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Spotted on Sofia Richie: The Chic Trainer Colour I'd Wear Instead of White
The perfect alternative.
By Natalie Munro
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Yes, Topshop Is "Back", and I Tried On the New Collection First
Nostalgia calling!
By Annie Wheatland-Clinch
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I Love Clothes But Hate Mess—9 Decluttering Wardrobe Tips I Rely On to Stay Organised
We're talking professional-level cleanliness.
By Ava Gilchrist
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10 Classic Summer Outfits Fashion People Come Back to Year After Year
Timeless outfit inspo incoming.
By Bébhinn Campbell
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I've Tried On So Many Pairs of Linen Trousers—These Ones Are Genuinely Worth the Hype
A summer wardrobe hero.
By Florrie Alexander
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I Want to Look Expensive This Summer—This Is the Elegant Sandal for the Job
I'm obsessed.
By Natalie Munro
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And Now, Our List of the Best T-Shirts of All Time
Shop our editors' favourites.
By Elinor Block
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Don’t Talk to Me About Trousers—These 8 Skirt Trends Are All I’m Interested in
Move over, denim.
By Jess Kelham-Hohler
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27 Pretty, Throw-On Dresses That Make Everyday Dressing Blissfully Easy
Sign me up.
By Jess Kelham-Hohler
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I Saw J.Lo and Sienna Miller Wearing This Exact Colour With Flares—It's Going to Be Huge This Summer
I can tell.
By Natalie Munro
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I Just Tried On So Many Barrel-Leg Jeans—These 4 High-Street Pairs Impressed Me the Most
Sizing, colour and fit guidance included.
By Florrie Alexander
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Trust Me: These 6 Sandals Will See You Through the Entire Summer
Call off the search.
By Maxine Eggenberger
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How I Look Timeless on a Shoestring Budget
Clever buying, not endless buying.
By Hannah Almassi
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Suddenly, Jennifer Aniston's Favourite Sandal Trends from the '90s Are Back
An icon's go-tos.
By Natalie Munro
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It's True: This Pretty Dress Trend Is Officially Back From the Dead
Call it a revival.
By Jasmine Fox-Suliaman
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These Are the Chic Sandal Styles Every Fashion Person Is Wearing This Season
Step into spring in style.
By Humaa Hussain
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I Have Designer-Level Taste in Bags, But This It Style Looks Expensive at Any Price Point
There's something for every budget.
By Brittany Davy
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So Elegant, So Effortless—This Expensive-Looking Dress Trend Is Taking Over Zara, M&S and Mango
A capsule-wardrobe hero.
By Natalie Munro
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The Fresh Bag Trend Europeans Are Carrying Instead of Black Styles for Summer
You don't want to miss it.
By Imani-Nia Francis-Tsolaki
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The Graceful Anti-Trend Dress Everyone With Stylish Taste Relies On in Summer
Outfit inspo incoming.
By Chloe Gallacher
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My Most Complimented Pieces Come From This Underrated High-Street Brand
The 21 best new-in buys.
By Florrie Alexander
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I'm a Minimalist Fashion Editor, But This Bold Colour Is Set to Be the Foundation of All My Chicest Summer Looks
I'm converted.
By Chloe Gallacher
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The Chloé Paddington Bag Is Set to Be a Cult Buy (Again), so I Found the Best Vintage Versions
The archival style will be huge in 2025.
By Kristen Nichols
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I Just Tried On Zara's Linen Trousers—Here's Why They're Instantly Replacing My Jeans
A bold claim, I know.
By Maxine Eggenberger
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It's Official—This Is the Designer Sandal Every Fashion Person Has Their Eye on for Summer
They're a favourite for a reason.
By Natalie Munro
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I'm a Jewellery-Obsessed Fashion Editor—These Are the 6 Under-the-Radar Brands Set to Dominate This Year
Give me it all.
By Imani-Nia Francis-Tsolaki
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This Uncomplicated Sandal Will Be Your Go-To All Summer Long—6 Outfits That Make It Look So Chic
Simple yet sophisticated.
By Chloe Gallacher