Want to Nail Effortless Elegance this Winter? Our Editors Share the Covetable Pieces On Their Seasonal Shopping Lists
Wondering how a fashion editor really shops? From classic cashmere to cocktail bags, team Who What Wear UK share the best buys on their winter wish lists for 2026, andI have a feeling you're going to want to bookmark these for later.
It doesn't take much to get the Who What Wear UK team excited about shopping, but the start of a new season feels like reason enough to consider a wardrobe refresh. Thankfully, we had already planned our autumnal capsules back in summer, but as the temperatures really started to drop this month, we’re been dreaming of sumptuous knitwear, timeless coats, elegant boots and those little luxuries that make getting dressed on the coldest winter mornings feel that much better.
With a group chat full of fresh finds and a rigid policy against gatekeeping, it occurred to me, who better to turn to for seasonal inspiration than my fellow fashion editors who spend their days uncovering the pieces worth knowing? From the elevated essentials we’ll wear on repeat to the standout buys that feel destined to sell out, I've rounded up the winter wish lists of the editors in the know. Want to know how a shopping team really spend their money? Consider this your edit of the season’s most covetable pieces—and a little inspiration for your own winter wardrobe too.
Shop Our Fashion Editors' Winter Shopping Lists for 2026
Poppy Nash, Associate Business Director
Shop Poppy's Picks:
"Any one who knows me can attest to the fact that I have an office uniform that works for any occasion. Smart jacket + jeans + a dressy shoe = polished and ready for anything, and this Massimo Dutti jacket is perfect for dressing down with denim, and feeling styled up for after-work dinners too."
Imani-Nia Francis-Tsolaki, Junior Fashion Editor
Shop Imanis Picks:
"Hibernation season? I don't know her. Shoes like this deserve to be seen, and if my social calendar continues to fill up over party season and beyond, I need a festive shoe that can go the distance. What these lack in heel height, they make up for in sheer drama."
Florrie Alexander, Shopping Editor
Shop Florrie's Picks:
Remy Farrell, Fashion Editor
Shop Remy's Picks:
"Despite the fact that I have a reputation in the office for choosing fashion over function, the one thing I do not compromise on is coats. If you're looking for a sumptuously soft option that will guard you against the winter cold (and look good while doing it), look no further than Rise & Fall's Reversible Shearling Funnel Neck. Button it up, turn it out—however you style it, it still looks good, and the 5 star reviews tell you everything you need to know about the quality."
Maxine Eggenberger, Editor
Shop Maxine's Picks:
"You may sense a theme in my picks, and even if you don't wear all three together, any one of these pieces would elevate anything they're paired with. In the case of these flat mules, the chocolate satin is perfect for wearing with a grey knit and light wash jeans that would otherwise feel quite samey with trainers. Bravo, Reformation."
Ava Gilchrist, Fashion Writer
Shop Ava's Picks:
"Fun, flirty and perfectly finished with intricate beadwork, why would settle for run-of-the-mill capris when you have options like the Rosana pant? Though you could add an ankle boot if things get really cold, I'd prefer to wear them with a kitten heel mule on the bottom, and a big faux fur coat up top."
Natalie Munro, News Editor
Shop Natalie's Picks:
"Despite being an Aussie, I've fully acclimatised to British weather, but I've come to realise that winter means investing in a great boot. Khaite's Clive boot feels like it stands up to the spells of rain, but it's also fashion forward enough to still feel like I've made the effort."
Remy Farrell is a London-based fashion editor with 10 years of experience covering fashion, beauty and lifestyle. After graduating with a journalism degree and working on the fashion teams for titles such as Grazia, Elle, and British Vogue, she moved into the luxury e-commerce sector, working as fashion assistant at TheOutnet.com After expanding an assisting and styling portfolio that includes talent such as Gigi Hadid, Victoria Beckham and Miquita Oliver, she ventured into beauty, compiling reviews and diverse beauty content.
In her role as fashion editor at Who What Wear, Remy is interested in discovering new brands to share with the WWW UK readership, and loves uncovering hidden gems to make shopping accessible to everyone.