Obsessed With Reformation? 7 Other Brands That Need to Be on Your Radar

If you like your dresses to be impossibly pretty as well as sustainably-minded, then chances are I need not introduce you to Reformation, the US-born label which, over the past few years, has become more readily available on Brit soil, turning so many fashion folks into bonafide "Reformation girls" in the process. It has become something of a go-to destination for occasionwear, but its more casual pieces have been gaining significant traction over the past few years, too. With exemplary co-ords and well-cut trousers (Reformation's Mason pants are the stuff of legends) also on offer, you don't need to be a dress obsessive to have fallen hard for all things Ref. The connoisseurs amongst you will also know that the brand has ventured into the world of shoes and handbags, the latest collection of which has been dominating my feed. Plus, the brand is committed to doing things a little differently; it uses eco-friendly materials and responsible manufacturing to promote a more eco-conscious approach to fashion.


(Image credit: @monikh / @lucywilliams02)

If there's one thing we can surmise, it's that Reformation's appeal is far-reaching. I own several Reformation items which have stood the test of time, not just by way of design but also construction; not a single seam has been compromised, nor have the hemlines come away, and I always recommend the brand to my friends when they're in the market for something special. However, it is possible to have too much of a good thing, and many of the best wardrobes I've seen (and trust me, I've seen a lot in my fashion-editor tenure) are the ones that boast versatility. So, I decided to take a closer look at some brands like Reformation that will broaden your shopping horizons, labels I regularly see avid Reformation-wearers turn to. 

Keep scrolling to see the brands like Reformation that I rate the most.



(Image credit: @aniyahmorinia)

Abercrombie & Fitch has undergone a very chic transformation over the past few years. The brand now offers a mix of casual and polished pieces that effortlessly blend with Reformation's aesthetic. Known for quality denim, relaxed dresses and laid-back staples, Abercrombie & Fitch provides a range of wardrobe necessities. 

Shop Abercrombie and Fitch:


(Image credit: @oliviamarcus)

& Other Stories is the H&M sister brand we didn't know we needed until it came on the scene in the 2010s. With a focus on design and attention to detail, & Other Stories has a range of fashion-forward pieces that resonate with Reformation's appeal. Specifically, its dresses usually feature puff sleeves, sweetheart necklines and thigh-high splits—all things synonymous with Ref. 

Shop & Other Stories:



(Image credit: @chiarasatelier)

Of all brands, Boden is the one impressing me most right now. In the space of this year, the Brit label has become a must-visit destination for fashion people looking for expensive-looking fabrics and timeless silhouettes. Although Boden's printed pieces will always be on the menu, I'm seeing more and more influencers gravitating towards its slew of basics; think simple skirts, billowing linen shirts and throw-on dresses. Sound familiar? 

Shop Boden:



(Image credit: @amaka.hamelijnck)

Free People embodies a carefree and effortlessly cool style which works so well with Reformation's signature pieces. Known for its laid-back silhouettes, Free People offers a range of bohemian and vintage-inspired designs, spanning relaxed knitwear and chiffon tops to floaty skirts, to create layered and textural outfits. 

Shop Free People:



(Image credit: @catlpatterson)

Nobody's Child is a Brit brand that shares Reformation's commitment to sustainability. With its affordable yet fashionable pieces, Nobody's Child serves up versatile basics as well as some standout dresses. Its focus on ethical manufacturing and eco-friendly fabrics means you can enhance your Reformation outfits in a considered way whilst expanding your wardrobe. 

Shop Nobody's Child:



(Image credit: @styleidealist)

Anthropologie is a haven for those seeking romantic, bohemian-inspired fashion. With a whimsical mood rippling through its current collection, Anthropologie's embracing a similar free-spirited vibe to Reformation. I've always been a fan of its accessories (these teardrop earrings being a prime example of what Anthropologie has to offer), but this season, I'm appreciating its clothing. From cargos to striped shirting and babydoll dresses, the brand is quietly ticking off every trend I'm into. 

Shop Anthropologie:



(Image credit: @joannalari)

Réalisation Par is known for its effortlessly chic designs and iconic floral prints. The brand embraces a feminine aesthetic akin to that of Reformation, with an emphasis on playful and flirty silhouettes. From wrap dresses to silk skirts, its pieces exude a sense of elegance that complements Reformation's put-together sensibility.

Shop Réalisation Par:

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Maxine Eggenberger
Deputy Editor

Maxine Eggenberger is Who What Wear UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her own Who What Wear UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.

Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others.

Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.