I think, by this point, we're all aware of how great it is to have COS as a part of our great British high street. Whether you're a super-fan whose wardrobe only consists of the brand's minimalist designs or simply someone who pops in when you're in need of a perfect white T-shirt. Since it landed on our shores back in 2007, COS has managed to become the arbiter of understated style, expensive-looking basics and a haven for capsule wardrobe staples—all at the more affordable end of the spectrum. And that's the key to its success—COS has been democratising the "quiet luxury" aesthetic for many years before that phrase was on everyone's lips. It's where everyone from editors and A-list celebrities, to my mum turns if they want to find quality classics that are design-led and anything but boring.
Taffy wears the COS double-faced column skirt and pure cashmere jumper.
Here at Who What Wear, we have access to a whole heap of data that means we can really see what people are shopping (not just on our Instagram feeds). This way we get a genuine idea of the hero buys that are truly worth the money, and unsurprisingly COS is one of the brands that consistently crops up in these best seller lists. And so, since we all want to know the buys that have been backed by the hard evidence of other people's trust, I thought it would be insightful to share with you the brand's most popular buys of 2024 so far. From hero basics that you've probably been searching for, like perfect vests, T-shirts and shirts, to cult items like that crossbody bag, and those wide-leg trousers—they're all in this list. As you'd expect, though, everything shares the signature COS characteristics, making them versatile, timeless investments you're unlikely to regret.
Keep scrolling to see and shop the top 15 COS best sellers of 2024 so far...
THE 15 BEST-SELLING COS BUYS OF 2024 SO FAR
1. Leather Swing Crossbody Bag
This has been seen on so many of the most stylish people.
2. Wide-Leg Tailored Wool Trousers
Wide-leg trousers have become an essential capsule wardrobe piece if you're after for a polished look. These are widely known amongst industry insiders to be the very best.
3. The Clean Cut T-Shirt
This comes in 19 different colours (thank you, COS).
4. Arch Jeans
As a big fan of denim, I've also fallen for this tapered cut.
5. Pure Cashmere Jumper
The items I've had in my wardrobe longest are my lighter pure cashmere knits. You can be certain this will never date.
6. Double-Faced Wool Column Maxi Skirt
7. Oversized Tailored Shirt
White shirts are such versatile additions to any wardrobe.
8. Wool Crew-Neck Cardigan
The crew neck is such a nice detail.
9. Leather Loafers
I've tried these on and honestly they are buttery soft.
10. Crew-Neck Merino Wool Top
The appreciation for sleek brown shades is on the rise.
11. Column Jeans
A slightly relaxed straight-leg style.
12. Ribbed Tank Top
Call in the warmer days with a simple tank top.
13. Hooded Trench Coat
No doubt, you'll wear this on repeat all year round, no matter the weather.
14. Classic Leather Belt
Don't underestimate how useful a great leather belt is, especially this one. I have it and it really elevates any simple outfit.
15. Longline Knitted Wool Waistcoat
A style that will slip into your existing wardrobe with ease.
Shop More COS Buys We Love:
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I'm a Fashion Editor—I Reach For These 2 Pieces When I Don't Know What to WearReady in 10 minutes or less.
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I'm Manifesting a Rich-Looking, Minimalistic Closet—25 Perfect Sale Picks From COSAlmost every pick is now under $100.
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The Only 9 Jackets You Need for Spring, According to Fashion PeopleThere's something for everyone.
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The New $150 COS Bag I'm Buying While I Save Up for Loewe's PaseoIt's too good.
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And Now, 5 Elevated Ways to Wear Your Jeans in 2024Denim devotees, unite.
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After 5 Days in Aspen, I'm Officially Hooked on Western Pieces—5 I'm Loving RNFrom cowboy hats to fringe accents.
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I Asked Over 2000 Women Where to Buy the Best White Shirts—They Love These 23Your definitive guide.
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Here's How French Women Are Styling Their Jeans Right NowTake note.
