
Maxine Eggenberger
Maxine Eggenberger is Who What Wear UK’s deputy editor and has over fourteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her own Who What Wear UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.
Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others.
Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.
-
8 Demure Trends That Will Make You the Most Polished Version of Yourself This Autumn
Less cutesy, more incredibly chic.
By Maxine Eggenberger
-
And Now, Every Perfect Item on Our Fashion Editors' Autumn Wish Lists
Take a peek.
By Maxine Eggenberger
-
I've Done the Research—These Are the Best Boots to Wear With Mini, Midi and Maxi Dresses
Finally, a solution to this fashion dilemma.
By Maxine Eggenberger
-
I've Worked It Out—These Are the 9 Chicest Shoes to Wear With Linen Trousers
Flawless pairings.
By Maxine Eggenberger
-
Direct From London, Paris and New York—This Is the Chicest Way to Wear Capri Pants Now
The chicest is also the simplest.
By Maxine Eggenberger
-
French Women Know How to Make Jeans Look Chic—7 Autumn Outfits I'm Shamelessly Copying
Merci!
By Maxine Eggenberger
-
6 Pretty Colour Trends Fashion People Haven't Stopped Wearing This Year
Here come the hues.
By Maxine Eggenberger
-
Enough With the Heatwave—6 Jacket Trends I Need You to Know About Now Before Autumn
Because the best styles never stick around for long.
By Maxine Eggenberger
-
Zara's in Autumn Mode and so am I—17 Pieces That'll Be Impossible to Find Come September
You won't want to pause on these.
By Maxine Eggenberger
-
6 Autumn Shoe Colours That'll Make You Look Elegant, Rich and Like You've Got Your Life Together
Honestly, they're that chic.
By Maxine Eggenberger
-
"You Look So Elegant" Is What People Will Say When They See You Wearing These 9 Autumn Outfits
Are you ready for all the compliments?
By Maxine Eggenberger
-
Sorry, Ankle Boots—This Is the Boot Stylish People in London, Paris and Copenhagen Are Relying On This Autumn
11 easy-to-wear outfits!
By Maxine Eggenberger
-
7 Cool Jeans Outfits to Break You Out of Your Style Rut This Summer
It happens to the best of us.
By Maxine Eggenberger
-
I Just Built a Chic 2025 Capsule Wardrobe With These 11 Slow Trends
They'll stick around all year.
By Maxine Eggenberger
-
Autumn Is the Classiest Time to Buy a Wedding Guest Dress—33 That Genuinely Made Me Gasp
They're that beautiful.
By Maxine Eggenberger