Maxine Eggenberger
Maxine Eggenberger is Who What Wear UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her own Who What Wear UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.
Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others. Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.
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It's My Job to Spot Shoe Trends—9 Pretty Styles That Are Ruling 2024
A step ahead.
By Maxine Eggenberger
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Dress Season Is Here! 26 Chic Dresses That You Can Wear Now And Well Into Summer
Don't say we don't spoil you!
By Maxine Eggenberger
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6 Editor-Approved Airport Outfits That'll Double Your Chances of an Upgrade
A masterclass in looking chic (and comfy).
By Maxine Eggenberger
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I'm in the Mood for Something New Yet Timeless—These H&M and Zara Buys Are It
Peek at an editor's wish list.
By Maxine Eggenberger
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I’m Bored of My White Trainers, so I Found 9 Chic Spring Shoe Trends I Like More
They feel so much fresher.
By Maxine Eggenberger
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5 Elegant Colour Combinations That Feel So Fresh for 2024
They get more and more beautiful as you scroll.
By Maxine Eggenberger
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The Only Autumn/Winter 2024 Fashion Trends Worth Prioritising, According to Experts
Here come the looks.
By Maxine Eggenberger
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Here Come the Dresses! 7 Trends Everyone Will Obsess Over This Season
Spoiler: They're all fabulous.
By Maxine Eggenberger
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It's Officially White-Blouse-and-Jeans Season—I'm Into These 4 Pairings
The perfect combination.
By Maxine Eggenberger
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I've Just Been to Paris—6 Summer Dress Trends I Saw French Women Already Wearing
Come on sun!
By Maxine Eggenberger
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Sorry, Heels—These 5 Pretty Flat-Shoe Trends Are Doing It for Me
So chic.
By Maxine Eggenberger
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J.Lo and Hailey Bieber Are Both Backing This "Risky" Swimwear Trend
That reminds me—I need to buy dental floss.
By Maxine Eggenberger
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These Classic Sandals Always Look Expensive, No Matter How Much You Spend
So versatile.
By Maxine Eggenberger
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Trust Me: These 6 Sandal Styles Will See You Through the Entire Summer
Call off the search.
By Maxine Eggenberger
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The Stats Don't Lie—These Are the 11 Most Classic Designer Handbag Brands of Our Generation
Immortal appeal.
By Maxine Eggenberger
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The 8 Best Shoes to Wear With Linen Trousers, Hands Down
Flawless pairings.
By Maxine Eggenberger
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7 Chic, Low-Effort Outfits That Centre Around Basic Vest Tops
Anyone can wear them.
By Maxine Eggenberger
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56 Blunt-Bob Hairstyles That Are Making Me Completely Rethink Having Long Hair
Scissors at the ready…
By Maxine Eggenberger
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It's True: You Only Need 9 Pieces for a Complete Spring Capsule Wardrobe
Good news: You probably already own them.
By Maxine Eggenberger
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What to Wear to a Wedding: 9 Outfit Ideas That Never Fail to Look Good
How to ace formal outfits every time.
By Maxine Eggenberger
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14 Women Every Minimalist Should Look to for Outfit Inspiration
From Carolyn Bessette-Kennedy to Rosie HW.
By Maxine Eggenberger
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It's Official: Fashion People Will Live in These 9 Specific Jeans Trends This Year
The styles to know about.
By Maxine Eggenberger
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11 Chic Outfits That Always Look Great With Birkenstocks
Simple? Yes. Uncool? No.
By Maxine Eggenberger
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9 Graceful Celebrity Skirt Outfits That Are Making Me Forget All About My Jeans
This is how you do it.
By Maxine Eggenberger
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The Uncomplicated Top-and-Jeans Outfit You'll Find Chic Women Across Europe Wearing
So easy, so stylish.
By Maxine Eggenberger