You Might Be Sceptical, But This Divisive Dress Trend Is Making a Comeback for 2025
Bubble-hem dresses are back for 2025. But unlike previous years, the once divisive trend is making a resurgence in a much more pared-back way. Scroll down to shop the best bubble-hem dresses on the market.


If there's one thing that you can rely on in the world of fashion, it's that a trend will always come back around. In 2025, we've seen the resurgence of several trends, including cropped flare jeans making a comeback in the world of denim and the vintage polka-dot print that fashion enthusiasts can't get enough of. However, I think it's safe to say that none have caused quite the same divide as the bubble-hem dress.
Also referred to as balloon-hem or puffball, bubble-hem dresses feature skirt hems that have been folded back on themselves to create the 'bubble' effect at the hemline. Once a staple of the 1980s and later the early 2000s, the voluminous silhouette has long been synonymous with a more maximalist sense of style. However, for 2025, it's very clear that this "dated" dress trend is back in a much more pared-back way. Instead of dramatic puffball styles that were once considered the norm, bubble-hem dresses now usually feature toned-down hems that feel both chic and wearable.
Both high-street and luxury brands have created their takes on this retro dress style to make them feel fresh for 2025. From H&M to Self-Portrait, keep scrolling to discover the best bubble-hem dresses to invest in for 2025.
Shop the Bsst Bubble-Hem Dresses
Tick off two comeback trends in one with this polka-dot style.
I love this dropped-waist mini style.
Are Bubble-Hem Dresses Considered Timeless?
Bubble-hem dresses have long been considered 'divisive' because they are more often viewed as a trend piece rather than a timeless piece that you can keep in your wardrobe for years to come. However, for 2025, both affordable and high-end brands have managed to create bubble-hem iterations that fit in much more with the minimalist palette of fashion people than the more dramatic dresses we saw in the eighties. In fact, the classic, flattering silhouette of the bodice paired with the playful volume of the skirt means that puffball dresses perfectly balance classic with modern.
What to Wear With Bubble-Hem Dresses
The key to styling a bubble-hem dress in 2025 is to keep things simple and allow the dress to act as the main focal point of the outfit. Mini, midi or maxi, a balloon dress can be paired with minimalist ballet flats, trainers, or kitten heels. Then, stick to more classic iterations of accessories such as a leather shoulder bag or plain black sunglasses.
A pair of statement earrings or necklace can be used to take the dress from day to night, but avoid over-layering jewellery, which can make the outfit feel too busy.
Why Trust Us?
At Who What Wear UK, fashion is our speciality. Our editors have years of industry experience, from reporting on seasonal fashion trends seen at international fashion weeks to working with some of the most recognisable names in fashion. Every item we recommend is carefully selected based on current trends, quality and real-world wearability.
We regularly try pieces ourselves, everything from bestselling dresses to designer shoes, speak to external experts and fashion insiders and stay closely connected to what our readers are searching for. Our advice is grounded in expertise and has to pass our exceptional taste levels—so you can feel confident in every recommendation.

As WWW UK’s editorial assistant, Brittany focuses on creating compelling fashion and beauty content for site. She supports the fashion team on shoots and with styling, and works closely with the Managing Editor on recurring columns and franchises. With a particular passion for fragrance—and a personal collection to match—she has a passion for all things fashion, beauty and lifestyle related.
Prior to Who What Wear, Brittany worked as the Shopping Assistant at Reach Plc and across a number publications, including OK!, Notebook, S Mag and The Mirror. In this role, she was responsible for creating on-site beauty and fashion content, compiling shopping grids and campaigns for the print magazine as well as filmed and edited weekly video content for the brand’s social media account.