Bébhinn Campbell
Bébhinn Campbell is an Edinburgh-based fashion and lifestyle writer and editor. She started her first blog at age 14 and went on to intern at print and digital publications in Berlin and London, including Dazed & Confused and Indie magazine.
A job at a fashion startup took Bébhinn from Ireland to Scotland in 2019, where she now works as a freelance journalist and copywriter covering everything from travel and interiors to styling advice. As a contributor to Who What Wear, Bébhinn always keeps her eyes peeled for emerging trends and looks worth writing about. She prides herself on her ability to cut through the noise and identify solid investment buys, exciting new brands and fresh takes on classic design.
In her spare time, Bébhinn enjoys perusing Edinburgh’s best vintage shops, working through her out-of-control book collection and watching dog reels on Instagram.
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7 Chic and Classic Trends I've Spotted French Women Wearing on the Streets of Paris
They know best.
By Bébhinn Campbell
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5 Graceful and Expensive-Looking Colour Trends H&M is Backing This Winter
The season's hottest hues.
By Bébhinn Campbell
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I'm a Fashion Editor With Classic Taste—8 Elegant, Anti-Trend Outfits I'm Going to Rely On in 2025
Elevated everyday formulas.
By Bébhinn Campbell
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I Used to Avoid This “Risky” Skirt Trend, But Even I Can't Resist These 5 Chic Outfits
It's surprisingly easy to style.
By Bébhinn Campbell
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24 Expensive-Looking M&S Items I'm Adding to My Winter Wish List
The new collection is 10/10.
By Bébhinn Campbell
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I'm 50 and Have Finally Worked Out My Perfect Capsule Wardrobe
Feel free to copy it.
By Bébhinn Campbell
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I Just Assembled the Perfect London Capsule Wardrobe With 14 Easy Pieces
Including accessories.
By Bébhinn Campbell
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I Want to Look Sophisticated and Put-Together This Party Season—7 Outfits I Know Will Nail the Brief
Bring on the festivities!
By Bébhinn Campbell
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I'm Putting Black Boots on Pause—5 Trending Colours I'm Wearing Instead This Winter
New icons incoming.
By Bébhinn Campbell
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I'm After a Cosy Yet Chic Outfit—These 7 Jumper-Dress-and-Boot Looks Work
Sign me up!
By Bébhinn Campbell
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6 Chic Party Outfit Ideas I'm Stealing From Celebrities This Season
Satin and sequins and crimson, oh my!
By Maxine Eggenberger
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Not All Shoes Work With Tights, But These 6 Combos Are Classy, Chic and Keep You Warm
Fashion people's favourite pairings.
By Bébhinn Campbell
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I Consulted a Watch Expert—Here’s What You Need to Know to Find Your Perfect Timepiece
And how much you should spend.
By Bébhinn Campbell
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These Trousers Are a Capsule-Wardrobe Staple—5 Fresh Ways to Wear Them That Are Sure to Invite Compliments
Fresh inspo incoming.
By Bébhinn Campbell
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7 Stylish But Low-Effort Winter Outfits You'll Want to Copy Immediately
I know I do.
By Bébhinn Campbell