PSA: Reformation’s Black Friday 2025 Sale Is Coming—Here's Everything on My Wish List

There are a few moments in the fashion calendar that get us really, really excited over here at Who What Wear UK HQ. One of those is a Reformation sale. That may sound like an exaggeration, but seriously, Reformation’s sales are known as some of the best in the business, and they're also very rare. Why do we love them so much? Mainly because we usually have a pretty long Reformation wish list on the go, and it's a great opportunity to treat ourselves to a few of these pieces for less—especially the more expensive items like cashmere, coats and boot. But also because the brand's designs are so anti-trend it's rare that you'll ever regret a Reformation purchase—I certainly never have.

When is Reformation's Black Friday 2025 sale?

Black Friday weekend is an annual sale shopping event that originated in the US. It marks the end of Thanksgiving and the start of the festive shopping season, resulting in the majority of well-known—and even, in recent years, smaller—brands and retailers heading into a period sale for a full four days.

Black Friday will fall on Friday 28 November 2025, and you can expect deals across the whole weekend and into Cyber Monday, which falls on Monday 1 December 2025. Our editors will be busy compiling the best of the Black Friday savings, whether it be clothing deals or beauty tools deals for you.

Who What Wear US editor-in-chief Kat Collings wears a full Reformation outfit.

When Does Black Friday End?

Black Friday sales tend to run over the weekend and end on Cyber Monday, which will fall on Monday 1 December 2025.

Shopping editor, Florrie, wears the Lucas coat (S), the Dusk Knit (S), the Cynthia Jeans (regular size, 28), the Patrizia bag, and the Remy Boots (regular size, 5).

I recently tried on so many pieces at Reformation, and whilst you can definitely go for a beautiful dress that Reformation is known for, there's so much more that the brand excels in. There's seriously cosy cashmere, excellent denim that I've put to the test many times, brilliant boots and plenty more. My personal list consists of the Cynthia jeans, Remy boots, Clara Cardigan and cosy Jadey sweater for me).

Will Reformation's Black Friday sale be available in store?

Whilst many of us tend to do our Black Friday shopping online, if you've ever visited one of Reformation's five London stores, you'll know its a great shopping experience in itself. Whether you're heading to Notting Hill, Shoreditch, Covent Garden, Battersea or Chelsea, you can expect to find the Black Friday savings continue in store.

What Should I Buy in the Reformation Sale?

Don't have time to scroll through the whole site and would rather get some expert guidance as to which pieces are truly worth saving in preparation for the sale? I’ve spent the morning scouring the whole offering, and below you'll find some of Reformation's best sellers and celeb-loved items. There are, of course, so many pretty dresses to consider, whether you've got a cold-weather staplesto buy for, some winter sun on the horizon (jealous), or just a killer party outfit on the brain. But my top unmissable top pick has to be the brand's Mason Pants.

Emily Dawes is 5’2” and the petite Mason Pants are the perfect length for her.

If you're a regular reader, you may have heard me rave about these perfect wide-leg trousers before. I own them in a couple of colours now and as my coworkers will attest, I’m rarely spotted wearing anything else. One of the brand's best sellers (with a host of celebrity fans, too), they now come in 10 colours as well as in petite and extended sizing options (thank you, Reformation!). And since they're made from a soft tencel lyocell, there are no bulky pockets or unflattering pleats in sight.

You really can’t go wrong shopping in Reformation’s Black Friday sale, whether you're looking for beautiful dresses to pull out year after year, luxurious knitwear or winter wardrobe staples. I've tried on plenty of pieces recently and can confirm they come up true to size.

Keep scrolling to see my top picks in Reformation's Cyber Monday 2025 sale.

Reformation dresses = a good time. Lucy Williams wears the black Maves dress and Monikh Dale wears a linen two-piece from the brand.

Shop the Best Reformation Buys to Bookmark Now