Another day, another Kardashian launch. As reported by Huffington Post Australia, Khloe Kardashian is spreading her message of body acceptance and positivity by launching her own new denim brand. Her Instagram post announcing the new project directs followers to a website, theGAproject.com, which then encourages women to enter the casting to appear in the campaign.
So what do we know so far? The website states: “There is a new definition of sexy. The shape we lust for has curves, not the straight body of the fashion establishment. Some call it a new silhouette, we just think of it as embracing the body you were given.”
It sounds like Khloe is on a mission, and we’re 100% on board. No word yet on when it launches, but we’ll keep you posted as we find out more. Can you even keep up anymore?
Keep scrolling to peep Khloe’s famous curves in her signature figure-hugging jeans, and then shop some Kardashian Kollection while you’re at it.