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Avoid Looking Dated in Black Jeans and Flat Boots by Adding This Specific Jacket TrendEmma Roberts just provided the perfect blueprint.
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Hold the Jeans and Sneakers—This Is the 2027 Way to Wear 2026's Biggest T-Shirt TrendDaisy Edgar-Jones wore it best.
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Hillary Kerr's World: Her Fashion Nonnegotiables, Virgo Tendencies, and 20 Years of Who What Wear"My younger self would just be so proud of the fact that we built a brand with real longevity and relevance."
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Celebrating 20 Years of Who What WearIt's our birthday—here’s to two decades of style, inspiration, and stories worth sharing.
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Whitney Peak Isn't Waiting for Permission AnymoreThe actress has spent her early 20s being told she's fashion's and Hollywood's next big thing. Now, she's figuring out what happens when she stops worrying about what comes next.
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Iris Law Is the BlueprintThe model and founder has spent a decade inside the fashion industry. Now, she's taking everything she's learned and building something that's entirely her own.
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It's Here: The Coolest Pant Trend to Wear With Ballet Flats Right NowAsk Alexa Chung, the ultimate It girl.
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Not Sneakers, Not Ballet Flats: The Winter Shoe Trend It Girls Are Wearing With White Jeans AlreadyEvery It girl's wardrobe includes at least one pair.
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Avoid Looking Dated in Black Jeans and Flat Boots by Adding This Specific Jacket Trend
Emma Roberts just provided the perfect blueprint.
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Hold the Jeans and Sneakers—This Is the 2027 Way to Wear 2026's Biggest T-Shirt Trend
Daisy Edgar-Jones wore it best.
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It's Here: The Coolest Pant Trend to Wear With Ballet Flats Right Now
Ask Alexa Chung, the ultimate It girl.
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Not Sneakers, Not Ballet Flats: The Winter Shoe Trend It Girls Are Wearing With White Jeans Already
Every It girl's wardrobe includes at least one pair.
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You *Could* Wear Jeans With Black Heels, But It Girls Know This Anti-Trend Color Looks BetterThere are other chic shoe colors, in case you didn't know.
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Black Pants and Sneakers Won't Look Dated If You Wear Them With This Chic Accessories TrendZoë Kravitz's latest outfit says it best.
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It's Simple: Wearing This Specific Coat Trend With Capris Is an Instant It-Girl IndicatorIt's a look good enough to wear on repeat. Just ask Laura Harrier.
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Not Black, Not Brown—Kendall Jenner Just Made This the Most Expensive-Looking Shoe ColorPeriod.
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When Fur-Coat Season Arrives, It Girls Will Be Pairing Them With This Denim TrendWinter is around the corner. Plan accordingly.
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Not a Bag—This Specific Fall Accessory Instantly Marks a Fashion Girl in 2026Get the look.
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Hillary Kerr's World: Her Fashion Nonnegotiables, Virgo Tendencies, and 20 Years of Who What Wear
"My younger self would just be so proud of the fact that we built a brand with real longevity and relevance."
-
Celebrating 20 Years of Who What Wear
It's our birthday—here’s to two decades of style, inspiration, and stories worth sharing.
-
Whitney Peak Isn't Waiting for Permission Anymore
The actress has spent her early 20s being told she's fashion's and Hollywood's next big thing. Now, she's figuring out what happens when she stops worrying about what comes next.
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Iris Law Is the Blueprint
The model and founder has spent a decade inside the fashion industry. Now, she's taking everything she's learned and building something that's entirely her own.
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Kylie Jenner's Cover Shoot Will Live Rent-Free in My Head Forever—Here Are the BTS Beauty SecretsStraight from her makeup artist and hairstylist.
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Andrew Garfield Wants to Speak to Your SoulFrom a period piece to a hypermodern tale of technology, the decorated actor stretched himself across millennia last year. In 2026, he's looking forward.
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The Reinvention of Kylie JennerThe multi-hyphenate mogul always knew she was funny; it's the rest of us who are just figuring it out.
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The Beauty of Lupita Nyong'oFor our July cover, The Odyssey actress talks the film of the summer, letting her work speak for itself, and taking her health into her own hands.
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"A Celebration of Versatility": The Gorgeous Beauty Details Behind Lupita Nyong'o's July Cover ShootStraight from her hairstylist and makeup artist.
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Camila Mendes Just Set the Bar for Smoldering Summer Glam—Here's the Behind-the-Scenes BreakdownStraight from her hairstylist and makeup artist.
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Taylor Swift Just Debuted an Incredible New Diamond Ring at the VMAs, and It's About to Go ViralLet's zoom in!
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Stella Lefty Wore a Literal Wedding Dress on the VMAs Red Carpet—See It From Every AngleAnd it's vintage!
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The VMAs Red Carpet Always Pushes Boundaries—See the Best Looks of 2026What music's biggest stars are wearing tonight.
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Taylor Swift's VMAs Red Carpet Evolution, Explained by a Fashion EditorRevisit every single outfit.
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The VMAs Naked Dresses Everyone *Still* Talks AboutWorn by Megan Fox, Taylor Swift, Miley Cyrus, and more.
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All the Emmys After-Party Looks You Haven't SeenKaia Gerber, Sarah Pidgeon, and Natasha Lyonne partied on.
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Mary-Kate and Ashley Designed Carey Mulligan's Emmys Red Carpet Dress—Yet It's Surprisingly Anti-OlsenBeautifully unexpected.
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We're Red Carpet Experts—These 2026 Emmy Awards Looks Won the NightTV's best dressed are here.
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All My Favorite Red Carpet Looks From the 2026 Venice Film FestivalKendall Jenner, Amal Clooney, and Rooney Mara have arrived.
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The Most Iconic Red Carpet Looks in Venice Film Festival HistoryFrom Brigitte Bardot to Zendaya.
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MobLand's Mandeep Dhillon on Seraphina's Powerful Style Evolution"I think I'd raid all of it."
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It's Simple: Wearing This Specific Coat Trend With Capris Is an Instant It-Girl Indicator
It's a look good enough to wear on repeat. Just ask Laura Harrier.
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Not Black, Not Brown—Kendall Jenner Just Made This the Most Expensive-Looking Shoe Color
Period.
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When Fur-Coat Season Arrives, It Girls Will Be Pairing Them With This Denim Trend
Winter is around the corner. Plan accordingly.
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Not a Bag—This Specific Fall Accessory Instantly Marks a Fashion Girl in 2026
Get the look.
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Carrie's Summer Howell Is a Scream Queen for a New GenerationA bloody good performance not to be missed.
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Pretty Outfit Tip: Wear This Blazer Trend and Closet-Toe Heel Trend With a Skirt in This ColorYou'll want to recreate this 10/10 JLaw look.
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It Girls in Paris Know That This Jeans-and-Heels Outfit Looks Great at Every AgeAdd a statement jacket to tie it all together.
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