If you’ve been paying attention, you know that Gap is cooler than ever right now. Thanks in large part to Zac Posen, EVP and creative director of Gap Inc., the classic retailer has been on a roll with smart collaborations, A-list celebrity endorsements, and lots of chic clothes. Another reason for its recent success? GapStudio. Launched in April 2025, it’s “a new segment that represents the highest expression of the iconic American brand in terms of style, craftsmanship, and quality,” per a press release.
Today, GapStudio dropped its summer collection with a campaign fronted by Lila Moss. According to a press release, the collection features the brand’s “all-new draped denim with a liquid-soft hand feel and breezy lightness that offers an easy, effortless flow—perfect for the warm-weather months. A sun-faded finish brings a lived-in look, while thoughtful design details like let-down hems reveal tonal contrast and add character through subtle texture and wear.”
“It’s about the sensation of that first walk along the ocean in jeans,” Posen said in a statement. “We wanted fabrics that are soft, light, breezy—capturing the feeling of summer while honouring the heritage of Gap.” Scroll down to see the campaign and shop our favourite pieces.
Shop the Best of GapStudio's New Collection:
Just the right amount of slouch.
This playsuit feels much more sophisticated than the styles you usually find on the high-street.
A unique style that will earn you loads of compliments.
Wear with a sweater, blouse, tank or simple white tee.
Shop More GapStudio Pieces We Love:
You'd never guess this was from the high-street.
Double denim is eternally chic.
So sleek.
An elevated take on the classic poplin shirt.
You'll reach for this to wear to all of you summer events.
'90s-style jeans will never date.
An easy throw-on style you'll reach for no matter the season.
-
Fashion People Can't Stop Wearing This Specific Jeans Colour RN (Clue: It's Not Blue, Black or White)It's way cooler, IMO.
-
I Always Thought This Jeans Style Was More Elegant Than Wide-Leg or Skinny—Now, Fashion People AgreeElegant outfit ideas incoming.
-
What to Wear Instead of Skinny Jeans: 6 Alternatives That Are Equally Chic (and Way Comfier)And won't have you looking like an indie tribute.
-
I'm a 26-Year-Old Fashion Writer—These 5 Chic Summer 2025 Trends for Over 50s Caught My EyeStyle has no age limit.
-
Still Over Skinny Jeans? This Elegant Denim Trend Is Making a Major Comeback for AutumnGet ready.
-
I'm Not a Betting Woman, But I'm Sure Everyone Will Wear This Jeans Trend With Loafers This WeekI'm sure of it.
-
This Is the Classic Black Shoe Tasteful Dressers Wear With Jeans and a White Tee to Make Them Look ChicAs seen on Molly Gordon.
-
30 Years Later, These Iconic ‘90s Outfits Look Just as Chic Now as They Did ThenIt's, like, a totally important fashion moment.
