Yes, Zara Is Noticeably More Elegant in 2026—17 New-In Pieces I'm Telling My Friends About
From elevated knitwear to stylish outerwear, Zara’s latest drop sets the tone for a polished 2026 wardrobe.
A new year always brings with it the urge to reassess our wardrobes, and with January’s temperatures firmly set in, the brief is clear: warm, chic and easy to wear. Fortunately, Zara has entered 2026 understanding that assignment perfectly. A quick scroll through the brand’s new-in section reveals pieces that balance considered cut, elegant drape and genuine practicality—exactly what winter dressing calls for right now.
From funnel-neck coats and elevated denim to the brand’s now-viral loafers, this season’s drop feels notably refined. Knitwear is subtly updated with brooch details, tailoring takes on softer, ballooned proportions, and classic outerwear is reworked in rich suede, deep navy and polished neutrals. The overall effect is directional without feeling try-hard, and impressively premium for the price.
Zara model wearing the nearly sold out Leather Bomber Jacket.
Zara’s January edit feels like a strong foundation for the year ahead; modern, versatile and designed to last beyond a single season. Keep scrolling to shop the best pieces from the brand’s new-in section.
Shop The Best Of Zara's January 2026 New-In

Marina Avraam is Senior Shopping Editor at Who What Wear UK, where she expertly navigates Zara, H&M, Toteme and Net-a-Porter (to name but a few) on a daily basis to unearth the most worthwhile pieces, while valiantly resisting the urge to add every single one to her basket. At Who What Wear, Marina is committed to curating a shopping experience that feels both aspirational and intentional, guiding readers to items—both affordable and investment—that will genuinely benefit their wardrobes.