Who What Wear UK editors know how to shop a sale in style. Keep scrolling for our expert tips.
As soon as Black Friday is over, many tend to think you have to wait until Boxing Day for the next sales period to arrive, but I'm a savvy discount shopper. With a keen eye, there are savings to be found during this interim, and trust me, some of the best deals can be found before the post-Christmas rush.
Of course, we're always cautious about encouraging over-consumption, and sale shopping should be approached with calm consideration to avoid any buyer's remorse or regretful impulse purchases. But a smart outlook that involves shopping for timeless classics and pieces you already had on your wish list for the year ahead can not only save you money in the long run but also help you to shop fewer, better-quality items (that may usually be out of reach) to build a more responsible wardrobe on the whole.
To help you make these smart sales choices, I'm here to tell you about the best of the December sales fashion deals that are looking undeniably good this year. After all, I've been a stylist and shopping editor for over a decade, honing my expert eye to be able to easily pinpoint the best value discounts and the pieces that will truly stand the test of time.
The best things to buy on sale? Timeless wardrobe classics and investment buys for less.
You may want to move quickly to get those wardrobe gems, but don't worry—I can help point you in the right direction. With almost unbelievable discounts, it's the time of the year when you can pick up designer pieces at more reasonable prices, and those premium-quality high-street buys become even more affordable.
Trust me when I say I've looked through every sale (it is my job, after all) and I have my inside sources feeding me the upcoming sale dates too, so I can keep you as up-to-date as possible. I've made you a concise edit below of the discounts worth checking out and the items I believe are truly worth buying. From practical coats and boots to classic knitwear and timeless designer bags. A lot of the items below I know come back in stock every year, so you can be confident this is anything but the dregs of the season.
Whether you're looking for cosy winter buys, staples to boost your new year wardrobe, warm-weather pieces for holidays ahead or extra special items to treat yourself (or others) with, keep scrolling to see my top investments from this year's January sales.
SHOP MY PICK OF THE BEST DECEMBER DEALS:
- Net-a-porter has up to 50% off on sale items, and an extra 15% off selected items
- Find extra savings on Dyson hair tools, like £80 off the Airwrap
- John Lewis has discounts up to 50% available across beauty, fashion and tech
SHOP THE BEST OF THE DECEMBER SALES:
NET-A-PORTER
The home of the best designer buys online, NET-A-PORTER has an epic sale right now, with an extra 15% off selected lines using the code EXTRA15. The stock levels always dwindle quickly though, so my advice would be to take advantage of it whilst you can!
Shop the NET-A-PORTER sale here
JOHN LEWIS
John Lewis always does epic end of season sales across its own brands but also so many of the brands it stocks that aren't on sale elsewhere, like Whistles and an array of beauty buys. There's currently up to 50% off some great winter buys.
Shop the John Lewis sale here.
MASSIMO DUTTI
Shop the Massimo Dutti sale here:
HARRODS
There's up to 60% off iconic brands, from Khaite to Mulberry and Max Mara, in Harrods' epic winter sale right now. Be quick though, stock is already selling fast.
Shop the Harrods sale here:
DYSON
Known for its innovation, Dyson's hair tools are some of the best we've tried. and right now the best-selling pieces including the AirWrap, Supersonic Hair Dryer and Airstrait.
Shop the Dyson sale here:
HARVEY NICHOLS
Harvey Nichols has an unbelievable selection of designer wares in its winter sale with up to 50% off now.
Shop the Harvey Nichols sale here:
ANTHROPOLOGIE
Elegant fashion staple, sleek homeware and plenty of last-minute gifts, Anthropologie's sale is currently live, plus there's 40% off gifting right now.
Shop the Anthropologie sale here:
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