I Always Do My Christmas Shopping in the Sales—23 Gifts That Are Sure to Impress

The Christmas lights have officially been lit and the streets depict the start of the festive countdown. For me, there's still plenty to get sorted before the celebrations can officially begin, including Christmas parties, last-minute Secret Santa swaps and of course, sourcing and decorating the tree.

One task that is already underway is my gift shopping. As an expensive time of year for the reasons listed above, and more, I like to get ahead of my Christmas gift shopping by securing presents they'll love in the sales. And as I've already ticked off almost everyone on my list, I'm here to share my best finds with you. Plus, you might just find some inspiration for your own wish list.

Collage of christmas gifts on sale

(Image credit: Who What Wear UK)

At one time, we would have to wait until the Boxing Day sales or January discounts to snap up a saving. Now, the rise of Black Friday, which officially launched today, means that we can secure savings on our Christmas gifts ahead of time. Alongside general seasonal sales and flash discounts, I've taken the time to scour through the various discounts to find the pieces that any recipient will be pleased to unwrap on Christmas day.

There's an array of excellent clothing deals, including a seriously chic Toteme coat that I can't believe is still in stock, alongside more affordable pieces that are even more budget-friendly with the added discounts. Beauty sales have launched, so whether you're looking for a gift set for the friend who adores a particular brand or simply want to refill your own beauty cupboard, these are the discounts to see. Alongside I've sprinkled in a few homeware pieces, as no one will turn away a sweet-scented candle or a cosy blanket that will ready their sofa for yet another screening of Love Actually.

So if you're ready to get one thing ticked off your to-do list, keep scrolling to shop the best Christmas gifts on sale right now.

Shop the best deals:

SHOP THE BEST CHRISTMAS GIFTS ON SALE NOW:

Florrie Alexander
Acting Affiliates Editor

Florrie embarked on her fashion journey while studying French and History at university. Whilst studying in Aix-en-Provence, she began to write her dissertation on the history of fashion and the influence of Haute Couture, and landed her first role at Harper’s Bazaar. Following this, she interned for various publications including Elle, Grazia and Marie Claire before joining the fashion team at Conde Nast Traveller. There, she contributed to international photoshoots, styled pages and covers, and produced engaging digital content.

During a freelance period, Florrie honed her skills in editorial work in various digital and print publications including Vogue Italy and Departures magazine, as well as styling e-commerce photoshoots and personal shopping. Florrie actively pursues an in-depth understanding of fashion and jewellery, and after styling a jewellery cover shoot at Conde Nast Traveller chose to complete the De Beers Diamond Foundation course. Florrie first joined Who What Wear UK as a freelancer before becoming the Commerce Writer, blending both editorial and commercial content. Now, as the Acting Affiliates Editor, she monitors current trends, new-in styles, wardrobe heroes and how best to style them. In her downtime, Florrie can be found in her hometown of London, usually with a coffee in hand.