Every January, there’s one sale I quietly plan my wardrobe around—and it isn’t Christmas or Black Friday. It’s the COS January sale. As a shopping editor (and someone who has built a significant part of her wardrobe around COS) I know this is when the brand’s most refined, best-selling pieces reach their lowest prices of the year.
January is when COS’s most-wanted staples see their deepest markdowns, often hitting historically low prices in the first week alone. It’s the ideal moment to invest in what the brand does best: elevated knitwear, beautifully cut outerwear and quietly brilliant wardrobe foundations that never feel disposable or trend-led.
Unsurprisingly, the edit has been moving fast. Cult favourites, from the 100% cashmere jumpers to the funnel-neck knits and column jeans, were among the first to disappear. Having said that, some of my personal favourites are still surprisingly available, including sumptuous knits, chic outerwear and the brand’s expensive-looking bags.
Keep scrolling to shop a tightly curated selection of pieces that feel distinctly 2026 in mood, yet timeless enough to earn a permanent place in your wardrobe.
The Best Of The COS January 2026 Sale
COS
Funnel-Neck Teddy Jacket
I've had my eye on this funnel-neck all winter. A shortcut to effortless winter polish, the funnel neck adds structure while the teddy texture keeps it feeling relaxed and modern. I love it layered over simple knits and straight-leg jeans.
COS
Sculpted Merino Wool Short Jacket
This jacket instantly sharpens an outfit thanks to its sculpted silhouette and refined finish. It’s the kind of piece that makes everyday dressing feel quietly intentional.
COS
Clean Cut Regular Long-Sleeved T-Shirt
A properly good long-sleeve tee is a wardrobe essential. I rely on pieces like this for layering that looks polished rather than basic, and the Breton feels very French.
COS
Sculpted Wool Coat
I've tried this on and can confirm, it's everything. It also does all the heavy lifting in winter; clean lines, beautiful structure and a silhouette that elevates everything underneath. It’s a forever outerwear piece in my book.
COS
Rounded Double-Faced Wool Jumper
A COS favourite, I’m drawn to this for its modern shape and cosy weight. A great option for when I want comfort without sacrificing style.
COS
Barrel-Leg Denim Trousers
These add subtle fashion credibility to even the simplest outfit. The barrel shape feels current yet wearable, especially paired with knits and flat shoes.
COS
Gallery Tote Bag - Leather
Capacious and elegant, the Gallery Tote merges function and style seamlessly.
COS
Merino Wool Crew-Neck Jumper
A classic I’ll never stop buying. Lightweight yet warm, this is the knit I reach for when I want something simple, sleek and endlessly versatile.
COS
Scarf Detail Quilted Liner Jacket
I love how this blurs the line between practical and stylish. The scarf detail makes it feel intentional, not purely functional.
COS
Corduroy Straight-Leg Trousers
The perfect trouser for winter, corduroy always brings a sense of richness to winter dressing. These feel especially wearable thanks to the clean cut and classic colour.
COS
Leather-Trimmed Shearling Long Coat
This is statement outerwear done quietly. The shearling adds warmth and texture, while the leather trim keeps the look refined and timeless.
COS
Checked Double-Breasted Blazer
This blazer instantly makes an outfit feel smarter. I love the subtle check—it adds depth without overwhelming a look.
COS
Brushed-Cashmere Hoodie
A cashmere hoodie is simply genius. The brushed cashmere makes it feel indulgent, while the hoodie shape keeps it modern and relaxed.
COS
Ribbed Wool-Cashmere Scarf
A great scarf is non-negotiable in winter, and this one ticks every box. Soft, warm and understated, it’s the finishing touch I rely on daily.
COS
Shawl-Collar Quilted Down Long Coat
This is practical outerwear that still looks chic. The shawl collar softens the silhouette, making it feel more elegant than your average down coat.
COS
Clean Cut Regular Long-Sleeved T-Shirt
This is exactly the kind of elevated basic I build outfits around. The stripe adds interest while still feeling timeless.
Marina Avraam is Senior Shopping Editor at Who What Wear UK, where she expertly navigates Zara, H&M, Toteme and Net-a-Porter (to name but a few) on a daily basis to unearth the most worthwhile pieces, while valiantly resisting the urge to add every single one to her basket. At Who What Wear, Marina is committed to curating a shopping experience that feels both aspirational and intentional, guiding readers to items—both affordable and investment—that will genuinely benefit their wardrobes.