Fashion
Outfits for all occasions and styles for all seasons, hand-picked by the editors and fashion fanatics of Who What Wear
The Latest
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Shop 32 of This Week's Best New Arrivals
Before all your friends do.
By Nicole Akhtarzad Eshaghpour
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Serena Page Went Full Elphaba at the Wicked: For Good NYC Premiere—See Her GRWM Diary
We have exclusive BTS pics.
By Erin Fitzpatrick
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I Just Tried On GapStudio's Winter 2025 Collection—4 Looks That Made Me Feel Like a '90s Model
Flirty, chic, and rich-looking.
By Josephine Hadjiloucas
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Heads Up: Gigi Hadid Is Trying to Make This "Dated" Winter Boot Trend a Thing Again
You're going to be upset that you got rid of your old pair.
By Nikki Chwatt
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Wait, I Just Found the Chicest Pieces at the Anine Bing Winter Sale—These Items Are Very Fashion Person
Stunning blazers, cool tailoring silhouettes, and more.
By Bobby Schuessler
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Sneaker Haters (Myself Included) Loved This Cute Shoe Trend, and the $100 It Pair Is Finally Back in Stock
The viral Adidas.
By Audry Hiaoui
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Cindy Crawford Has Been Wearing This '90s-Supermodel Jean Outfit For 25 Years—and It's Still Just as Elegant
Very model-off-duty.
By Kerane Marcellus
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Famke Janssen Is Hungry for Authenticity in Fashion
The screen icon takes on the role of costume designer for her latest project.
By Jessica Baker
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Celebrity
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Serena Page Went Full Elphaba at the Wicked: For Good NYC Premiere—See Her GRWM Diary
We have exclusive BTS pics.
By Erin Fitzpatrick
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Heads Up: Gigi Hadid Is Trying to Make This "Dated" Winter Boot Trend a Thing Again
You're going to be upset that you got rid of your old pair.
By Nikki Chwatt
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Cindy Crawford Has Been Wearing This '90s-Supermodel Jean Outfit For 25 Years—and It's Still Just as Elegant
Very model-off-duty.
By Kerane Marcellus
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Famke Janssen Is Hungry for Authenticity in Fashion
The screen icon takes on the role of costume designer for her latest project.
By Jessica Baker
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Suddenly, Sweatpants Are "In" Again—Add This Elegant Coat Trend to Wear Them the 2025 Way
This is about to be your comfiest winter yet.
By Eliza Huber
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I'll Know You "Get It" If I See You Wearing This Bag Color With Black or Brown (or Both)
See how Kaia Gerber styles all three together with ease.
By Eliza Huber
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Lauren Ratner's World: Life as the Marketing It Girl, Building a $1 Billion Beauty Brand With Hailey Bieber, and Her Capsule Wardrobe
Plus, her favorite Rhode products.
By Bobby Schuessler
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Soft Elegance Is Trending—Dakota Fanning Looks Like She Stepped Out of a Pre-Raphaelite Painting in This Dress
See what everyone wore to Zimmermann's party in L.A.
By Erin Fitzpatrick
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It's Official: The Best Shoe Color to Wear With Blue Jeans Was Considered "Dated" a Year Ago
Chocolate brown has some competition.
By Allyson Payer
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When L.A. Girls Wear Leggings or Sweatpants, They Pair Them With Jennifer Lawrence's $35 Slides
Affordable and so versatile.
By Drew Elovitz
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Outfit Ideas
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My Friends Keep Asking What to Wear to Holiday Parties—These Are the Under-$50 Pieces I Recommend
Party-ready outfits at wallet-friendly prices.
By Sasha Mironer
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Yes, You Can Still Wear Your Favorite Ballet Flats This Winter—Here's How
Outfit ideas ahead.
By Michelle Scanga
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What You Should and Should Not Wear to Every Major Sporting Event
From a Liberty game to the French Open.
By Eliza Huber
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This Chic Outfit Is Perfect for Paris, But I'm Going to Wear It In the Midwest and NYC
This simple outfit will make you look chic anywhere.
By Bobby Schuessler
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If I See You Wearing One of These 6 Specific Shoe Colors, I Know You're a Fashion Person
IYKYK.
By Jasmine Fox-Suliaman
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I'm Not Exaggerating—I Think I Found the Cutest Holiday Party Looks of the Season
What to wear to be the best-dressed guest.
By Sasha Mironer
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Every Fashion Person Has a Version of These 6 Night-Out Looks
How to reply to "What are you wearing out tonight?"
By Bailey Burke
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The 2025 Way to Wear Sneakers This Winter
Outfit inspiration inside.
By Michelle Scanga
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The Western-Inspired Collection You Didn't Know You Needed
A twist on your typical holiday dressing.
By Anneliese Henderson
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Here's How to Ace a Semiformal Dress Code Like a Celebrity
These outfits do all the talking.
By Sierra Mayhew
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Shopping
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Shop 32 of This Week's Best New Arrivals
Before all your friends do.
By Nicole Akhtarzad Eshaghpour
-

I Just Tried On GapStudio's Winter 2025 Collection—4 Looks That Made Me Feel Like a '90s Model
Flirty, chic, and rich-looking.
By Josephine Hadjiloucas
-

Wait, I Just Found the Chicest Pieces at the Anine Bing Winter Sale—These Items Are Very Fashion Person
Stunning blazers, cool tailoring silhouettes, and more.
By Bobby Schuessler
-

Sneaker Haters (Myself Included) Loved This Cute Shoe Trend, and the $100 It Pair Is Finally Back in Stock
The viral Adidas.
By Audry Hiaoui
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I'm a Shopping Director, and I Know Fashion People Will Like These Chic Gifts
Everything from luxurious cashmere to beauty treats.
By Bobby Schuessler
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From Downtown to Midtown, Fashion People Are Carrying the Coach Brooklyn Bag to Work
The Coach Brooklyn Bag is worth all the hype.
By Natalie Gray Herder
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I'm Constantly Helping My Friends Shop—These Are the Jackets I Told Them to Get This Season
Stay warm without ruining your outfit.
By Sasha Mironer
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I'm Over Basic Sneakers—Here's My Editor-Approved Cool Adidas Wish List
Plus, member-exclusive early Black Friday deals.
By Josephine Hadjiloucas
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Classic Coats Are So 2024—This Winter, The Chicest People Are Opting For This Specific Statement Style
It looks undeniably rich.
By Anna LaPlaca
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I'm a Fashion Editor and 2026 Bride—These Are the 12 Bridal Brands I'm Most Excited About
Bridalwear galore.
By Ana Escalante
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Trends
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This Chic Sweater Style Is Guaranteed to Make Any Winter Outfit Look More Expensive
Here's to a stylish beginning to 2026.
By Jennifer Camp Forbes
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This Denim Wash Will Have You Looking Like a Fashion Person This Winter
These jeans make any outfit look more expensive.
By Jennifer Camp Forbes
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WWW Curates: Boden's Cozy Holiday Collection
All the sweaters you could dream of.
By Natalie Gray Herder
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I'm a Strict Gold-Jewelry Girl—This Collection Just Replaced My Everyday Stack
Let me show you why.
By Natalie Gray Herder
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Every Holiday Invite Deserves a Standout Look—Here's What I'm Planning to Wear
Festive looks ahead.
By Sasha Mironer
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I'm a Fashion Editor Who Hates Flats—6 Heeled Shoe Trends I'm Wearing This Winter (and 6 I'm Skipping)
Heels just make me feel so confident.
By Nikki Chwatt
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If You're Going to Wear White Jeans This Winter, Please Only Wear Them With These Shoes and This Jacket
Confirmed.
By Ana Escalante
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My Spring 2026 Wish List, From Chanel Mules to Prada Skirts
Everything worth saving up for, all in one place.
By Eliza Huber
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If You Want to Look Chic and Rich This Winter, Make Sure You Own This Non-Denim Pant Trend
See what we’re talking about inside.
By Michelle Scanga
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From Cozy Fleeces to Cool-Girl Puffers, These Are the Gifts I'm Giving My Most Stylish Friends
Gifts that are cute and practical? Say less.
By Sasha Mironer
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More From Fashion
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My Friends Keep Asking What to Wear to Holiday Parties—These Are the Under-$50 Pieces I Recommend
Party-ready outfits at wallet-friendly prices.
By Sasha Mironer
-

From Downtown to Midtown, Fashion People Are Carrying the Coach Brooklyn Bag to Work
The Coach Brooklyn Bag is worth all the hype.
By Natalie Gray Herder
-

I'll Know You "Get It" If I See You Wearing This Bag Color With Black or Brown (or Both)
See how Kaia Gerber styles all three together with ease.
By Eliza Huber
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You Can Never Own Too Many Bags—Here Are the Styles I'm Currently Eyeing
Warning: Dreamy bags ahead.
By Aniyah Morinia
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I'm Constantly Helping My Friends Shop—These Are the Jackets I Told Them to Get This Season
Stay warm without ruining your outfit.
By Sasha Mironer
-

This Chic Sweater Style Is Guaranteed to Make Any Winter Outfit Look More Expensive
Here's to a stylish beginning to 2026.
By Jennifer Camp Forbes
-

I'm Over Basic Sneakers—Here's My Editor-Approved Cool Adidas Wish List
Plus, member-exclusive early Black Friday deals.
By Josephine Hadjiloucas
-

This Denim Wash Will Have You Looking Like a Fashion Person This Winter
These jeans make any outfit look more expensive.
By Jennifer Camp Forbes
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