Why Instagram Girls Already Love This Pretty New Brand

Want to know a secret? We found a cool under-the-radar brand that's about to make it big time: Elliette. Designed by Ellen Quade, you may have spotted the brand on the feeds of the coolest Instagram It girls, but that's just the tip of the iceberg. With pretty embroideries and unique silhouettes, it's bound to appeal to fashion girls everywhere.

"I started Elliette for selfish reasons—to fill a void in my closet," Quade told Who What Wear. "Since what I was always looking for seemed impossible to find, I decided to bring the pieces to life that have lived in my head for years. I've always envisioned this as something that is versatile and effortless but still special—pieces you'll feel excited to wear."

Quade also says that her brand is perfect for getaways year-round. "Travel is a big inspiration too, and it's the reason I wanted Elliette to be seasonless and easy to pack," she told us. Whether you have a warm-weather trip planned or not, you're going to want to scoop up a piece or two pronto.

Read on to see some of our favorite Instagrams featuring Elliette, and keep scrolling to shop our picks.