From Alex Mill to Leset: 17 Buzzy Brands Worth Adding to Your Shopbop Cart This Fall

By
Published In Buying Guides
Shopbop Fall 2026.
(Image credit: Shopbop)
Jump to category:

I love shopping from emerging brands, and I recently covered which ones are stocked at Nordstrom—and today, I went through Shopbop's list of designers to do the same.

While the retailer has it's fair share of household names, it's also an underrated place to shop for less mainstream brands too. I first thought of the Lower East Side's Alex Mill, whose tote bags and ballet flats I've been seeing all over New York City. Other personal favorites include Cecilie Bahnsen, Chimi, Cou Cou, Donni., Enza Costa, Leset, MargeSherwood, Sandy Liang, and St. Agni. Beyond that, there are editor-loved labels like Chan Luu, with its viral taffeta pants, and Apparis, a go-to for faux fur coats.

Across these lines, I found fall staples: layers like cardigans and cashmere sweaters, basics like pointelle t-shirts and boatneck tops, and trending bottoms like cotton poplin pants and capris. Keep scrolling to shop these and more at Shopbop.

Latest Videos FromWho What Wear

Alex Mill

Aligne

Apparis

Cecilie Bahnsen

Chan Luu

Chimi

Cou Cou

Damson Madder

Donni.

Enza Costa

Jil Sander

Leset

Lié Studio

MargeSherwood

Sandy Liang

St. Agni

The Attico

Explore More:
Audry Hiaoui
Associate Shopping Editor

Audry Hiaoui is a writer based in New York. For Who What Wear, she specializes in emerging designers, independent labels, and brand discovery, as well as interviews both on and off camera. Her writing has appeared in AnOther, Wonderland, Office, Interview, Love, and i-D, among others, with multiple cover stories and features in print, and she has worked as an editorial producer for Vogue during fashion months. She holds a master's degree in journalism and documentary filmmaking from City, University of London, and has an extensive background in film, having worked for Sundance Film Festival, SXSW, and Vice UK as well as on various projects including documentaries and music videos and most recently as a writer's assistant on an upcoming HBO/A24 series.