
Allyson Payer
Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater arts. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
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27 Cool On-Sale Finds That'll Make Packing For Winter Trips So Much Easier
Buy now, thank yourself later.
By Allyson Payer
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In 2026, Cool Girls Will Wear *This* Heel Color Trend With the Jeans That Were Considered Dated a Year Ago
Elsa Hosk just showed us how chic they look together.
By Allyson Payer
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PSA to Everyone Who Bought Those Viral The Row and Ugg Slides This Year: This Is What to Wear With Them
Hailey Bieber just schooled us all.
By Allyson Payer
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It's Here: The First New Sneaker Trend of 2026, as Seen on Dakota Johnson
Heard it here first.
By Allyson Payer
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Instead of Sneakers, It Girls in L.A. Are Wearing Baggy Jeans With These "Boring" Flats
Take it as a sign.
By Allyson Payer
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Hold the Skinny Jeans and Ankle Boots—This Is What Everyone Will Wear With Faux-Fur Coats in 2026
Time for some New Year outfit inspiration.
By Allyson Payer
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Prediction: This Will Be the First It Item of 2026
As seen on Rihanna in Santa Monica.
By Allyson Payer
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PSA to Everyone Who Bought Those Viral The Row and Ugg Slides This Year: This Is What to Wear With Them
Hailey Bieber just schooled us all.
By Allyson Payer
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Fact: Chic Women Who "Get It" Are Loving This Anti-Trend Winter Accessory
From J.Law to Zoë to Sabrina.
By Allyson Payer
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Cool Girls Everywhere Are Going to Run to Buy the '90s It-Girl Heel Trend Zoë Kravitz Just Wore
Just like Gwyneth and SJP 30 years ago.
By Allyson Payer
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It's Official: All the Cool Girls Are Ditching Ballet Flats With Bows and Wearing This Trend Instead
Kendall Jenner just modeled it in Hollywood.
By Allyson Payer
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7 Ways French Women Are Making Jeans and a Sweater Look Less "Dated" and More 2026
As seen in Paris as of late.
By Allyson Payer
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If You Want to Look Like an It Girl in a Blazer, Wear It With the Buzzy Accessory Trend Everyone Wants RN
If Elsa Hosk likes it, we like it.
By Allyson Payer
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The 9 Coolest Flat-Shoe Outfits to Wear in 2026
Start screenshotting.
By Allyson Payer
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Mesh Flats Won't Look Dated in 2026 If You Wear Them Like Margot Robbie Just Did
She knows what she's doing.
By Allyson Payer