
Allyson Payer
Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater arts. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
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Spotted on Kendall and Hailey: The Pant Color Trend People Are Swapping Blue Jeans For
It girls with good taste know best.
By Allyson Payer
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I Was Born Before 1990—Here Are the Contents of My Revolve Cart RN
There's something for everyone.
By Allyson Payer
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Everyone Wants These It Shoes From The Row—I'm Saving $1.3K by Ordering the Ugg Version of Them
Both will sell out. (Consider yourself warned.)
By Allyson Payer
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Hold the Black Flats—Wearing This Shoe Color With Dresses Will Get You More Compliments
If you don't own this trend, you should.
By Allyson Payer
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We're Over Halfway Through 2025, and 90% of what I've Bought So Far Is From These 11 Brands
We all have our favorites.
By Allyson Payer
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This Is the "Dated" Heel Trend to Buy Instead of Basic Pumps If You Want Cooler Outfits This Fall
Sophie Turner is making the switch.
By Allyson Payer
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Every Fashion Person I Know Raves About These Jeans—These Are the Best Pairs for Style and Fit
Our editors wear them a lot.
By Allyson Payer
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Get Ready to See This Major 2025 Jacket Trend on Every Cool Dresser at the Airport This Fall
Take note of Jessica Alba's outfit at JFK.
By Allyson Payer
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8 Autumn 2025 Trends That Are Already It-Girl Approved
New season loading.
By Allyson Payer
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Bella Hadid Wore the Season's It-Girl Legging Trend With the Flats Everyone Has Bought This Year
Summer 2025 summed up in one outfit.
By Allyson Payer
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The 26 Best Things I've Ordered From Shopbop in 2025, Hands Down
You could say I'm a fan.
By Allyson Payer
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Take It From Olivia Rodrigo: This Fall Dress Trend Will Replace Polka-Dot Ones
You heard it here first.
By Allyson Payer
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It's Official: This Overlooked Leggings Trend Is Coming for Your Black Pairs
Elsa Hosk is a fan.
By Allyson Payer
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If You Want to Look as Elegant as Possible in Leggings and Pull-On Pants, Wear This Sweater Trend
As seen on Margot Robbie in West Hollywood.
By Allyson Payer
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7 Elegant Yet Fresh Basics I'm Buying Now and Wearing Through Autumn
Come join me.
By Allyson Payer