
Allyson Payer
Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater arts. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
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According to It Girls, You Should Only Wear Skinny Jeans If It's This Trend With These Shoes
Confirmed by Bella Hadid in Paris.
By Allyson Payer
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Hold the Leggings—This Is What Cool Dressers Are Actually Wearing With Ugg Boots These Days
As seen on Gigi Hadid, the cool-dresser poster child.
By Allyson Payer
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Thanks to It Girls With Good Taste, This Anti-Trend Bag Style Is What Everyone Wants RN
Hailey Bieber just proved it again.
By Allyson Payer
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The 10 Specific Items Everyone With Elegant Taste Will Buy This October
From J.Crew's It sweater to Reformation's It shoes.
By Allyson Payer
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Black Pants With Black Boots Is Dated—This Is the Shoe Color It Girls Are Wearing Instead
Kendall Jenner included.
By Allyson Payer
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It's Official: Everyone With Good Style Will Wear These 2 Colors Together in 2026
As seen on Alexa Chung in Paris.
By Allyson Payer
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The Sitewide Shopbop Sale Is Here—31 Things I'm Frantically Adding to Cart Before They Sell Out
Shop it while you can.
By Allyson Payer
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Cooler Fall 2025 Outfits Start With This Anti-Boring Loafer Trend
No boring neutrals here.
By Allyson Payer
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It's Here: The It-Girl Way to Wear a Sweater in 2025
Kendall Jenner just solidified it.
By Allyson Payer
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If You Only Buy One Pair of Boots This Fall, This Is the Trend It Should Be—Full Stop
Jessica Alba just wordlessly confirmed it.
By Allyson Payer
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Bella Hadid Just Landed in Paris Wearing *the* Shoes to Pair With Fall's #1 Denim Trend
Model-off-duty elegance to the max.
By Allyson Payer
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This Is the NYC Way to Wear the Anti-Trend Jeans Color French Women Are Obsessed With
As seen on NYC It girl Irina Shayk.
By Allyson Payer
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The New Spring 2026 Aesthetic Is Glamorous Music Festival Dressing, According to Burberry
See the best of the Daniel Lee–designed collection.
By Allyson Payer
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Step Away From the Leggings—This Is the Low-Key Pant Trend You'll See Everywhere This Fall
Jennifer Lawrence knows best.
By Allyson Payer
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The New Prada It Shoes for Fall 2025 Are Here, and They're Vintagey Cool-Girl Heels
As seen on Lily James in NYC.
By Allyson Payer