
Allyson Payer
Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater arts. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
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If You're Over Heeled Flip-Flops, This Is the High-Heel Sandal Trend to Swap Them ForIt's It-girl official.
By Allyson Payer
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It's Here: The 2026 It-Girl Way to Wear Sneakers With a DressOpposites attract.
By Allyson Payer
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The Verdict Is In: This Pant Trend Is More Popular Than Linen in 2026I know, bold statement.
By Allyson Payer
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If You're Wearing This Sunglass Style This Summer, I'll Immediately Know You're a Fashion PersonSometimes it's the little things.
By Allyson Payer
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The Top 10 Beauty Things to Buy This Summer, According to a Product-Obsessed Fashion EditorSummer beauty products are the best beauty products.
By Allyson Payer
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Not White or Khaki—If You Buy One New Pair of Summer Pants, This Is the Pretty Color to PickLook no further than Selena Gomez.
By Allyson Payer
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Looking Like One of the Cool Girls This June to August Is as Easy as Wearing Shorts With These Trendy ShoesThe look is very specific—in a good way.
By Allyson Payer
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If You Want to Look Rich in 2026, Wearing a Shirt Made of This Trending Fabric Will HelpCan't deny the influence of Jennifer Lopez.
By Allyson Payer
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The Specific Ballet-Flats Style So Many People Wear Without Even Realizing It's a TrendLily Collins probably realizes.
By Allyson Payer
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This Highly Specific Shoe Trend Is Suddenly Selling Out EverywhereAlexa Chung secured her pair.
By Allyson Payer
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Hold the Tees—It Girls in L.A. Are Wearing This Low-Key Summer Trend With Shorts InsteadYou'll want to style it exactly like Elsa Hosk just did.
By Allyson Payer
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I'm 5'4" and Tried On Reformation's Buzziest Shorts of 2026—Here Are the Pairs Worth BuyingFrom Bermudas to bloomers.
By Allyson Payer
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Looking Like a Fashion Person RN Is as Easy as Wearing This Specific Sandal Trend With a White DressIt may surprise you, which is what makes it cool.
By Allyson Payer
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Spotted on Bella Hadid on a Boat: The It-Girl Swimsuit of 2026Believe it or not, it isn't a bikini.
By Allyson Payer
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No Clickbait Here: These Are Actually the 29 Prettiest Swimsuits on the InternetHurry—these are absolutely going to sell out.
By Allyson Payer