
Allyson Payer
Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater arts. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
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If You're Going to Wear a Dress With Ankle Boots, This Is the Trend That Looks the Least Dated
PSA via Suki Waterhouse.
By Allyson Payer
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Calling It: This Trendy Color Will Be the Red of 2026
I have the celebrity and runway proof.
By Allyson Payer
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It's Official: These Are *the* It-Girl Uggs of Winter 2025
Selena Gomez just solidified it.
By Allyson Payer
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That's It—This Tights Color and Shoe Trend Combination Is About to Be Everywhere
Elsa Hosk does it again.
By Allyson Payer
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Not a Sweater or a Blouse—This Top Trend Is the Key to Chicer Winter Outfits
As seen on an It girl who gets it.
By Allyson Payer
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It's Official: The Best Shoe Colour to Wear With Blue Jeans Was Considered "Dated" a Year Ago
Chocolate brown has some competition.
By Allyson Payer
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7 Elegant Party Outfit Ideas My Fellow Editors and I Are Rotating This Season
Best-dressed list, here we come.
By Allyson Payer
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By 2026, Everyone With Good Taste Will Own This It-Girl Black-Pant Trend
And style it like Hailey Bieber just did.
By Allyson Payer
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Gigi Hadid Just Wore Brown Pants With a Shoe-Color Trend Demure Dressers Would Balk At
The It-girl way to wear brown is here.
By Allyson Payer
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Bye for Now, Beanies—This Is the New Winter Hat Trend All the Cool Girls Are Wearing
Just ask Olivia Rodrigo.
By Allyson Payer
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Forget Trendy Shoes—This Is the "Boring" Style Everyone Is Wearing With Straight-Leg Jeans
You're next.
By Allyson Payer
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I Just Got Back From NYC, and Everyone Was Wearing This Exact Coat Trend
If your last name is Olsen, you love a good coat.
By Allyson Payer
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For Your Consideration: 17 Mini Reviews of Some of My Favorite Things Right Now
From leggings to lip gloss.
By Allyson Payer
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It's Official: The Best Shoe Color to Wear With Blue Jeans Was Considered "Dated" a Year Ago
Chocolate brown has some competition.
By Allyson Payer
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If the Choice Is Between Black Pumps and This Trendy Color, It Girls Know the Latter Looks Cooler
Including It girl Elizabeth Olsen.
By Allyson Payer