
Allyson Payer
Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater arts. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
-

My Closet Is Full—5 Items I'm Weeding Out of My Wardrobe Before Spring Starts
Fun fact: I'm completely out of hangers.
By Allyson Payer
-

We Studied Every Single Actor Awards Look—These Are Our Top 5 of the Night, Hands Down
A definitive list from a very chic red carpet.
By Allyson Payer
-

L.A. Girls Know That the Coolest Thing to Wear With Jeans and Heels in 2026 Is This Trend
L.A. girl Bella Hadid included.
By Allyson Payer
-

If the Trend Is Light-Wash Bootcut Jeans, the Shoe Color to Wear With Them Is This One
It's not black, and it's not brown.
By Allyson Payer
-

All the Chic Women Are Currently Buying This Pretty Accessories Trend to Wear With Dresses
Kendall Jenner is the prototype.
By Allyson Payer
-

The New Spring 2026 Shoes Are Rolling In, and I'm 100% Sure These 31 Pairs Will Sell Out
The coolest sandals, mules, flats, pumps, and more.
By Allyson Payer
-

In 2026, This Is the #1 Color Trend to Wear With Butter Yellow
It's foolproof and It girl approved.
By Allyson Payer
-

The Pant Style Millennials Will Always Love Won't Look Dated in 2026 When Worn With This Shoe Trend
As seen on chic millennial Alexa Chung.
By Allyson Payer
-

The It Girl Who Plays CBK on TV Just Arrived in Milan Wearing *the* Black-Jeans Outfit of 2026
Spotted on Sarah Pidgeon.
By Allyson Payer
-

A Reformation Store Just Opened in My North Carolina Neighborhood, and I Tried On the 13 Pieces That'll Sell Out First
See the buzziest spring styles IRL.
By Allyson Payer
-

FYI: White Jeans Look Chicest With Shoes in This Non-Trendy Color
This Kendall Jenner outfit will convince you in an instant.
By Allyson Payer
-
18 Viral Beauty Products That Actually Live Up to the Hype, According to an Easily Influenced Fashion Editor
The lip blush, mask, and contour stick (and more) everyone is buzzing about.
By Allyson Payer
-

The It Flats of 2026 Are Here, and They've Officially Replaced Loafers
The trend that's suddenly on the feet of every cool girl.
By Allyson Payer
-

I Can Spot an L.A. It Girl Just by Seeing They're Wearing These Anti-Trend Sneakers With Leggings
Bella Hadid is the latest, and her pair is on sale.
By Allyson Payer
-

This Anti-Date-Night Outfit Is the Coolest Thing to Wear on a Date in 2026
As seen on Gracie Abrams and Paul Mescal.
By Allyson Payer