
Allyson Payer
Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater arts. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
-
We're Over Halfway Through 2025, and 90% of what I've Bought So Far Is From These 11 Brands
We all have our favorites.
By Allyson Payer
-
This Is the "Dated" Heel Trend to Buy Instead of Basic Pumps If You Want Cooler Outfits This Fall
Sophie Turner is making the switch.
By Allyson Payer
-
Every Fashion Person I Know Raves About These Jeans—These Are the Best Pairs for Style and Fit
Our editors wear them a lot.
By Allyson Payer
-
Get Ready to See This Major 2025 Jacket Trend on Every Cool Dresser at the Airport This Fall
Take note of Jessica Alba's outfit at JFK.
By Allyson Payer
-
8 Autumn 2025 Trends That Are Already It-Girl Approved
New season loading.
By Allyson Payer
-
Bella Hadid Wore the Season's It-Girl Legging Trend With the Flats Everyone Has Bought This Year
Summer 2025 summed up in one outfit.
By Allyson Payer
-
The 26 Best Things I've Ordered From Shopbop in 2025, Hands Down
You could say I'm a fan.
By Allyson Payer
-
Take It From Olivia Rodrigo: This Fall Dress Trend Will Replace Polka-Dot Ones
You heard it here first.
By Allyson Payer
-
It's Official: This Overlooked Leggings Trend Is Coming for Your Black Pairs
Elsa Hosk is a fan.
By Allyson Payer
-
If You Want to Look as Elegant as Possible in Leggings and Pull-On Pants, Wear This Sweater Trend
As seen on Margot Robbie in West Hollywood.
By Allyson Payer
-
7 Elegant Yet Fresh Basics I'm Buying Now and Wearing Through Autumn
Come join me.
By Allyson Payer
-
This Will Be Fall 2025's Biggest Color Trend
It's wildly elegant.
By Allyson Payer
-
Meet Your New 2025 Basics Wardrobe: 11 Holy-Grail Pieces Everyone Is Wearing
Give your closet a boost.
By Allyson Payer
-
This Is the It Item Fashion People Keep Beelining to Madewell to Buy
Hint: You can wear it every single day.
By Allyson Payer
-
Update: The Pant Trend Every Cool It Girl Is Obsessed With Will Be Just as Popular This Fall
As seen on Hailey Bieber in Beverly Hills.
By Allyson Payer