Allyson Payer
Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
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The Byredo Scents That Are Actually Worth Your Money, Ranked by an Editor
You're welcome.
By Allyson Payer
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Selena Gomez Wore the Casual Winter Flats L.A. Girls Swear By
She gets it.
By Allyson Payer
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Sienna Miller Just Made Me Want to Wear the Jeans I Stopped Wearing Years Ago
If she wears them, they're still cool.
By Allyson Payer
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Shopbop's Cyber Monday Sale Is Here, and I'm Eyeing These 31 Special Items Before They Sell Out
Don't sleep on these finds.
By Allyson Payer
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Dakota Johnson Just Wore the Pretty Winter Coat Trend That Makes Jeans Look Rich
Get yourself one.
By Allyson Payer
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I'm a Reformation-Obsessed Editor—33 Top-Tier Items I'm Ordering on Black Friday
The one you've been waiting for.
By Allyson Payer
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The Sneaker Color Trend Everyone With Expensive Taste Is Buying
Including Lily Collins.
By Allyson Payer
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I Didn't Think Leggings With Heels Were My Thing Until I Saw How Katie Holmes Just Wore Them
Mind changed.
By Allyson Payer
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Taylor Swift Just Wore Black Skinny Jeans in the Most 2024 Way to the Chiefs Game
A rare jeans outfit for TS.
By Allyson Payer
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This Flat-Shoe Trend Looks So Posh, and Angelina Jolie Just Wore It on the Red Carpet
Per usual, she looks chic.
By Allyson Payer
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Jennifer Lopez Just Wore the Most Relatable Anti-Trend Jeans-and-Boots Outfit
We love casual J.Lo.
By Allyson Payer
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Aritzia Basics Get a Lot of Hype, so I Tried Them—These 10 Were Transformative
Take my advice.
By Allyson Payer
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7 Wildly Chic Kendall Jenner Outfits That Are Dictating My Entire Shopping List
She never misses a beat.
By Allyson Payer
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Selena Gomez's Jeans Outfit Looks Ultra-Rich Because of This Simple Reason
Your closet needs this trend.
By Allyson Payer
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Wear This Shoe Trend If You Want to Wear Flats But Still Look Dressed Up
That was easy.
By Allyson Payer